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Selfridges

Selfridges

🔄 Data last refreshed 9 hours ago
🤝

Make a deal with Selfridges

🔒 Paid proposals held safely in escrow — released only when the work's approved.

Every booking is a normal escrow-protected deal.

Followers
180.6K
Total likes
4.51M
Videos
900
Following
139
🧰 Free analysis for Selfridges
🕵️ Fake follower check 📊 Engagement rate 💰 What they charge

Known for

📊 Engagement & reach

Engagement rate · Building
2.77%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
5K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
17.3K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
3.7 / week
Posts several times a week — reliably active for a campaign window.
Follower / following
1.3K×
Follows just 139 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Clothing & Accessories
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from Selfridges's TikTok.

@selfridges

💡 Facts

👁️Averages 17.3K views per stream.
📤Posts about 4.1× per week.
💬2.77% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.

🛡️ Audience credibility

38/100
Low Credibility score
64%
Mixed Real audience
Medium Fake-follower risk
High Data confidence
  • Est. 64% real, active audience · Medium fake-follower risk.
  • Low engagement (~9.6% of followers engage each post) — a sign of an inflated or inactive audience.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • 2.77% engagement — below the ~12% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 22% Female 78%
Age · peak 18-24
13-1719%
18-2441%
25-3425%
35-4411%
45+4%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

About

Fun at the Yellow Shop

📸 Gallery

Recent content

Happy National Cheesecake Day 😍 we’re celebrating by trying out the latest arrival in the Selfridges London Foodhall.
1.3K views · 15 hours ago
✨ The magic is here to stay. The Disney Store has officially found its forever home at Selfridges Birmingham. 💙🏰
1.1K views · 16 hours ago
The bright backdrop of Saudi Arabia and its creative talents have arrived at Selfridges London in partnership with Milaf Global, a PIF company. Discover the future of fashion, jewellery, beauty, accessories and food, until 5 September.
901 views · 19 hours ago
🦖 Not your average window display. Enter the playful world of Yaku whose larger-than-life sculptures have taken over our Orchard Street windows. A celebration of London's past, present and future, and part of Dream On at Selfridges London 🦕
1.2K views · 2 days ago
Everyone, meet Yapsby Chihuahua, the newest Jellycat pup! 🐾 A small, but mighty new friend - available exclusively at Selfridges from today.
132.3K views · 9 days ago
We’re celebrating unmatched creativity at our new pop-up, dreamt up with a Malik Acid menu of food and drinks, served under Katie Stout's larger-than-life dreamscape installation, floating high above the Atrium. 📍LG at Selfridges London Join us at our new pop-up, for food, drinks and experiences – with a Malik Acid menu and Katie Stout dreamscape. Opens 20 July at Selfridges London.
5.2K views · 9 days ago
We’re celebrating with an Elevate caviar soft serve 😍 Find it at the Foodhall at Selfridges London
7.3K views · 12 days ago
We’re sat and ready at The Cinema at Selfridges, channeling our inner Zendaya Greek goddess energy. Book your tickets and come and watch this year’s most anticipated release. 📍The Cinema on LG at Selfridges London
5.2K views · 13 days ago
Pickle lovers, this one’s for you. 🥒 We raided the Selfridges Foodhall for everything we needed to make the viral pickle drink: Karma cola, pickle juice, plenty of Pickle Project pickles, plus some spicy pickle crisps on the side. Would you give it a go, or are we on our own? 👀
6.8K views · 15 days ago
Come and see the new Dream On window installations at Selfridges London, dreamt up by Sir Paul Smith, Pedro Almodóvar, Katie Stout, Myah Hasbany, Yaku and Sacai by Chitose Abe ✨
12.1K views · 17 days ago

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