RuPaul’s Drag Race✓ Add us as a preferred source on Google
🔄 Data last refreshed 10 hours ago
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Make a deal with RuPaul’s Drag Race
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
3.1M
Total likes
131.2M
Videos
1.8K
Following
404
💰 Suggested sponsorship rate
$41.5K – $67.5K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor RuPaul’s Drag Race
Known for
📊 Engagement & reach
Recent videos · views
May 8latest
Engagement rate · Building
2.34%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
72.7K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
2.1M
Measured across recent posts — the real reach a sponsored video earns.
Typical video
117.9K–497.1K views
Half of recent videos land in this range (median 240.1K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Spiky
0/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
0.54 / week
A more selective poster — each video gets room to breathe.
Follower / following
7.7K×
Follows just 404 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Media & Entertainment
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 2.1M views per stream.
📤Posts about 0.6× per week.
💬2.34% engagement rate.
🏅Earned the 1M Followers for passing 1M followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 42% Female 58%
Age · peak 18-24
13-1720%
18-2442%
25-3421%
35-4412%
45+5%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
EntertainmentLifestyleTrending
🕵️ Fake follower check
Estimated61/100
Fair
Credibility score
80%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 80% real, active audience · Low fake-follower risk.
- Engagement (~0.7× of followers engage each post) is around typical for TikTok.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 2.34% engagement — below the ~9% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands RuPaul’s Drag Race's audience is most likely to respond to — from detected sponsorships in this niche.
About
The official TikTok of
RuPaul’s Drag Race 🏳️⚧️💘🏳️🌈
📸 Gallery
Recent content
"don't let anyone or anything dim your sparkle." ✨ rest in peace to the amazing designer and icon, Bob Mackie 🤍 #DragRace #bobmackie #icon #fashion
497.1K views · 12 days ago
@Symone is practically magic 🔮✨ The iconic Owens witches make their grand Ru-turn in #PracticalMagic2 — only in theaters September 10th 💫 Get your tix now! #AD @practicalmagicmovie
4.8M views · 24 days ago
You better knock on wood, @crystalmethyd & @jasminekennedie 🫦 #AllStars11 #DragRace #amiistewart
405.6K views · 2 months ago
@silkyganache & @joeyjayisgay were the MAIN EVENT! 🤩 #AllStars11 #DragRace #rpdr #disco #barbrastreisand
240.1K views · 2 months ago
@akeria_davenport & @joeyjayisgay gave us disco fever! 🪩 #AllStars11 #DragRace #rpdr #disco #dianaross
325.4K views · 2 months ago
Star love in the niiiiight! ✨🪩 @silkyganache @upuntil.dawn #AllStars11 #DragRace #cheryllynn
199.8K views · 2 months ago
The first gay runner-up of All Stars! 💗🌈 Condragulations to @joeyjayisgay for an amazing season 🌟 #AllStars11 #DragRace
98K views · 2 months ago
Spoilers ahead! ⚠️ The Top 2 All Stars battle it out for the crown to "MacArthur Park" by #DonnaSummer 🪩 #AllStars11 #DragRace #rpdr #disco
86.1K views · 2 months ago
Spoilers ahead! ⚠️ Condragulations to the winner of the Tournament of All Stars! 👑💫 #AllStars11 #DragRace #rpdr
64.2K views · 2 months ago
She's a winner, baby! 👑 A message from your newly-crowned Queen of the Tournament of All Stars! 🌟 #AllStars11 #DragRace #rpdr
117.9K views · 2 months ago
Hehe 🤭 La Toya got the inside scoop on breastplates on #Untucked🍒 #AllStars11 #LaToyaJackson
16M views · 4 months ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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Frequently asked questions
How much does RuPaul’s Drag Race charge for a sponsorship?
RuPaul’s Drag Race hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact RuPaul’s Drag Race for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify RuPaul’s Drag Race, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does RuPaul’s Drag Race have?
RuPaul’s Drag Race has 3,109,057 followers on TikTok.
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