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🔄 Data last refreshed 2 days ago
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Make a deal with Redken
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
216.2K
Total likes
1.8M
Videos
579
Following
399
💰 Suggested sponsorship rate
$40 – $65 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Redken
Known for
📊 Engagement & reach
Engagement rate · Building
1.4%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
3K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
978
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
8.8 / week
Posts multiple times a day — a constant, always-on presence.
Follower / following
542×
Follows just 399 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Knowledge
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 978 views per stream.
📤Posts about 9.8× per week.
💬1.4% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 43% Female 57%
Age · peak 18-24
13-1720%
18-2442%
25-3421%
35-4412%
45+5%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
EntertainmentLifestyleTrending
🕵️ Fake follower check
Estimated38/100
Low
Credibility score
64%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 64% real, active audience · Medium fake-follower risk.
- Low engagement (~0.5% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 1.4% engagement — below the ~12% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands Redken's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
📍Powered by science. Prescribed by pros.
📸 Gallery
Recent content
#TextureTuesday Mini but major! Our best sellers just got a mini upgrade 😩🖤 Repair, softness and shine now in mini form with our NEW 50mL deluxe treatment minis of ABC 24/7 Night & Day, All Soft Argan-6 Oil, Naked Gloss Hair Oil ✨ Secure your favorites as minis @Ulta Beauty #Redken #TravelSize #HairCare #NewLaunch
333 views · 2 days ago
Curl Cam: LIVE from NYFW 🎥➰ Backstage at the # SS27 show, where every curl gets its close-up. Styled with Hydrating Curl Cream #NYFW #Redken
619 views · 2 days ago
Let’s just say our #RedkenPros @Alejandro Lopez & @madeandtaylored 🐆 WORKED this weekend at the @Renéenyc NYFW SS27 show. 😮💨 #NYFW @CUTLER
723 views · 3 days ago
Sculpted for the runway. Full Volume Mousse backstage at the #Campillo SS27 show. 🖤 @Cutler Salons #NYFW
1K views · 3 days ago
This weekend, #RedkenPros @Alejandro Lopez + @madeandtaylored 🐆 joined us backststage at the Redken x @Cutler Salons -styled NYFW shows, bringing their runway-ready talent to the Fashion Week stage. 🖤⚡️ #NYFW #RedkenReady
942 views · 4 days ago
Spotted backstage at New York Fashion Week 👀 This bag means business ⚡️ Who else wants this suitcase? #NYFW #Redken
1.2K views · 5 days ago
NYFW continues 🖤 Backstage look at #ReneeNYC X @Cutler Salons with Max Hold Hairspray keeping every look locked in. 🔒 #NYFW
1K views · 5 days ago
Last night on the #DailyFrontRow red carpet asking the important questions 🎤✨ From the looks to the hair, we’re getting all the details with the Redken Mini Mic. #FashionMediaAwards #NYFW @Shaysullivan @Asia Monét @Jess Val @evange
915 views · 5 days ago
NYFW Day 1! Front row ready with Redken. 🖤 recap of the night as the proud hair sponsors of #DailyFrontRow Fashion Media Awards ✨ #DailyFrontRow #NYFW
718 views · 5 days ago
The proof is in the formula ✨ The Acidic Grow Full System is designed for visible fullness and deep scalp hydration, right where you need it most 🖤 #Redken #AcidicGrowFull #HairFullness #ThinHair #HairRoutine
2.3K views · 9 days ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
More like this
Find more →Frequently asked questions
How much does Redken charge for a sponsorship?
Redken hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Redken for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Redken, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Redken have?
Redken has 216,193 followers on TikTok.
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