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🔄 Data last refreshed 19 hours ago

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Make a deal with Pura

🔒 Paid proposals held safely in escrow — released only when the work's approved.

Followers

89.4K

Total likes

507.5K

Videos

339

Following

🎁 Free analysisfor Pura

🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

Known for

42.8K views Carl's calm > Carl's a mess 🤍 New Scents of Calm collection available now. @carlradke @calm #CarlsAMess #PuraXCalm

26.2K views Introducing Pura Mini™—now scenting small spaces.

Can you smell color? With the Pura x Pantone collab, now you can. Design a multisensory space with Mocha Moments and Mocha Suede—fragrances inspired by the Pantone Color of the Year 2025.

24.5K views Can you smell color? With the Pura x Pantone collab, now you can. Design a multisensory space with Mocha Moments and Mocha Suede—fragrances inspired by the Pantone Color of the Year 2025.

Sandalwood is reshaping futures for Indigenous communities in Western Australia. Introducing the Pura x Dutjahn collection, crafted with ethically sourced sandalwood from Martu ancestral lands known as “Country.” More than beautiful fragrances—our partnership is designed to support regenerative land management, honor one of the world’s oldest living cultures, and celebrate the healing and strengthening power of this sacred ingredient. A portion of proceeds from the Pura x Dutjahn collection supp

17.9K views Sandalwood is reshaping futures for Indigenous communities in Western Australia. Introducing the Pura x Dutjahn collection, crafted with ethically sourced sandalwood from Martu ancestral lands known as “Country.” More than beautiful fragrances—our partnership is designed to support regenerative land management, honor one of the world’s oldest living cultures, and celebrate the healing and strengthening power of this sacred ingredient. A portion of proceeds from the Pura x Dutjahn collection supp

📊 Engagement & reach

Engagement rate · Building

1.68%

Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.

Avg likes / video

1.5K

Typical likes on a recent post — the clearest proof of how hard the audience reacts.

Avg views / video

14.3K

Measured across recent posts — the real reach a sponsored video earns.

Posting cadence

0.1 / week

A more selective poster — each video gets room to breathe.

Follower / following

1K×

Follows just 88 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche

Others

The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from Pura's TikTok.

@pura

💡 Facts

👁️Averages 14.3K views per stream.

📤Posts about 0.1× per week.

💬1.68% engagement rate.

🏅Earned the 10K Followers for passing 10K followers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split

Male 49% Female 51%

Age · peak 18-24

13-1716%

18-2443%

25-3422%

35-4413%

45+6%

Top geographies

United States34%
India11%
United Kingdom8%
Brazil6%
Indonesia5%

Likely interests

EntertainmentLifestyleTrending

🕵️ Fake follower check

Estimated

29/100

Low Credibility score

61%

Mixed Real audience

Medium Fake-follower risk

High Data confidence

Est. 61% real, active audience · Medium fake-follower risk.
Low engagement (~0.2× of followers engage each post) — a sign of an inflated or inactive audience.
Organic base — far more followers than accounts it follows.
1.68% engagement — below the ~15% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands Pura's audience is most likely to respond to — from detected sponsorships in this niche.

Repeat

Sociabuzz

Wise

Instalasi Teknologi Informasi - Sardjito

About

Expand your Scents of Place ✨ Smart - Safe & Clean - Premium

📸 Gallery

Recent content

Every room has a feeling. With Pura, you decide what it is. Beautiful fragrances, smart diffusers, one tap-the space responds. Choose your Scents of Place.

141 views · 1 day ago

We followed the feeling. The scent of rain on the coast. Air moving through the trees. The quiet that lingers after. Go behind the scenes of Pura x Calm—a collection inspired by the quiet moments that bring us back to ourselves. #PuraXCalm

2.2K views · 3 months ago

NYC moves fast. We slowed it down. Thank you to everyone who joined our Pura x Calm event yesterday as we transformed NYC into a multisensory world of scent + sound, inviting guests to rest, reset, and refocus through the Scents of Calm Collection. @Carl Radke @Calm @Tinx

1.7K views · 3 months ago

Carl's calm > Carl's a mess 🤍 New Scents of Calm collection available now. @carlradke @calm #CarlsAMess #PuraXCalm

42.8K views · 3 months ago

Calm your space. Quiet your mind. Introducing the Scents of Calm Collection from Pura x @Calm.

1.7K views · 3 months ago

Introducing Pura Mini™—now scenting small spaces.

26.2K views · 1 year ago

Sandalwood is reshaping futures for Indigenous communities in Western Australia. Introducing the Pura x Dutjahn collection, crafted with ethically sourced sandalwood from Martu ancestral lands known as “Country.” More than beautiful fragrances—our partnership is designed to support regenerative land management, honor one of the world’s oldest living cultures, and celebrate the healing and strengthening power of this sacred ingredient. A portion of proceeds from the Pura x Dutjahn collection supp

17.9K views · 1 year ago

Can you smell color? With the Pura x Pantone collab, now you can. Design a multisensory space with Mocha Moments and Mocha Suede—fragrances inspired by the Pantone Color of the Year 2025.

24.5K views · 1 year ago

The wait is almost over! Smell the Pantone Color of the Year 2025 with a Pura diffuser in the stunning hue and two evocative fragrances crafted by perfumer Erwan Raguenes. Create a space that pairs color and scent with this experiential set, launching January 21st. #pura #pantone

12.8K views · 1 year ago

At Pura, we firmly believe that no one else believes in fragrance and what fragrance can do for you as much as we do. Let us say that again: no one believes in the power of fragrance as much as we do. That’s why we sent a couple of our team members all over the world for over a year to capture scent and the human experience of it, to explore fragrance from every conceivable angle and through every lens: the psychology of it, biology, physiology, art, culture, religion—all of it. Because if we be

12.7K views · 1 year ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

New Rockstars 48%

Red Bull Lithuania 47%

RTVE Noticias 46%

Antonio Aguilar 45%

9371x 42%

Lorealistar 40%

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Frequently asked questions

How much does Pura charge for a sponsorship?

Pura hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.

How do I contact Pura for a brand deal or collaboration?

Send a paid deal or collab request right here on SocialDB — we notify Pura, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.

How many followers does Pura have?

Pura has 89,350 followers on TikTok.

Auto-generated from TikTok's public data — no affiliation with or endorsement by SocialDB. Is this you? Claim it · Remove

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Known for

📊 Engagement & reach

🏷️ Niche & audience

📹 Recent videos

💡 Facts

👥 Audience demographics

🕵️ Fake follower check

💚 Brand affinity

About

📸 Gallery

Recent content

🔀 Audience overlap

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Frequently asked questions

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🎤 Event / appearance with Pura