Pravana✓ Add us as a preferred source on Google
🔄 Data last refreshed 11 days ago
🤝
Make a deal with Pravana
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
20.4K
Total likes
30.9K
Videos
56
Following
165
💰 Suggested sponsorship rate
$42 – $68 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Pravana
Known for
📊 Engagement & reach
Engagement rate · Building
2.71%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
552
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
2.1K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
1.8 / week
A more selective poster — each video gets room to breathe.
Follower / following
124×
Follows just 165 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 2.1K views per stream.
📤Posts about 2× per week.
💬2.71% engagement rate.
🏅Earned the 10K Followers for passing 10K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 44% Female 56%
Age · peak 18-24
13-1718%
18-2440%
25-3424%
35-4410%
45+8%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
🕵️ Fake follower check
Estimated38/100
Low
Credibility score
64%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 64% real, active audience · Medium fake-follower risk.
- Low engagement (~0.1× of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 2.71% engagement — below the ~15% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands Pravana's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
We know color. 🌈
📸 Gallery
Recent content
Dull and dry hair? We’re fighting back. 🤺💧 @Jesstheebestt
709 views · 20 days ago
Questions from the field 💬 Why did my gloss process darker than expected? Jess has the pro tip you need for an even canvas. @Jesstheebestt
1.1K views · 1 month ago
The stylist's not-so-secret weapon. 🩵Protects from thermal damage up to 450° 🩵Leaves hair looking smooth and feeling hydrated 🩵Provides 2x improved combability 🩵Can be used as a hair cutting lotion #pravanaintensetherapy #intensetherapy #intensetherapyleaveintreatment #intensetherapyspray #iconicbluebottle
962 views · 1 month ago
stay chic out there 🤭 #chictrends #thingsifindchic #hydragloss #salonlife #pravanahaircolor
10.4K views · 1 month ago
It’s August, and we all know what that means… the copper cravings are officially back. PRAVANA Formula: ChromaSilk Crème Color 30g 10.03 20g 8.34 10g 7.4 + 20 Vol Glossed HydraGloss Clear Colorist: @Jesstheebestt #copperhair #cowboycopper #redhairdye #redhaircolor #softcopper
1.3K views · 1 month ago
Soft copper is trending. It’s obvious why. 🧡 Stay tuned tomorrow for the formula. #copperhair #redhairdye #redhaircolor #cowboycopper #copperhaircolor
1.1K views · 1 month ago
A colorist’s love language. Pravana VIVIDS Colors: Juicy, Yellow, All Nighter, and Orange
1K views · 1 month ago
Wearable ethereal pink is that girl! Formula: Pure Light Ultra Lightener to balayage and VIVIDS Pink, Clear + Crush. Colorist: @Jesstheebestt 💞 #pinkhair #pinkhairdye #vividspink #vividhaircolor #pravanavivids
1.4K views · 1 month ago
Because there’s no such thing as too many VIVIDS application tips. 🤏 #vividshair #pravanavivids #vividhaircolor #vivids #orangehair
1.3K views · 1 month ago
PRAVANA FORMULA🤎 Pure Light Ultra Lightener + 20 Vol for a seamless lift Chromasilk: 4GBV + 6NT at the root and 8BV + 7NT through the ends Hydragloss: All over 10NT + 9GBV #brunettebalayage #lowmaintenancehair #hairgloss #subtlehighlights #pravana
1.5K views · 1 month ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
More like this
Find more →Frequently asked questions
How much does Pravana charge for a sponsorship?
Pravana hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Pravana for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Pravana, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Pravana have?
Pravana has 20,398 followers on TikTok.
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