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🔄 Data last refreshed 10 days ago
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Make a deal with Popsugar
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
614.4K
Total likes
35.4M
Videos
2.5K
Following
270
💰 Suggested sponsorship rate
$1.1K – $1.8K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Popsugar
Known for
📊 Engagement & reach
Engagement rate · Building
2.28%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
14K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
55.7K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
8.9 / week
Posts multiple times a day — a constant, always-on presence.
Follower / following
2.3K×
Follows just 270 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Others
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 55.7K views per stream.
📤Posts about 9.9× per week.
💬2.28% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 47% Female 53%
Age · peak 18-24
13-1718%
18-2440%
25-3424%
35-4410%
45+8%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
EntertainmentLifestyleTrending
🕵️ Fake follower check
Estimated38/100
Low
Credibility score
64%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 64% real, active audience · Medium fake-follower risk.
- Low engagement (~9.1% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 2.28% engagement — below the ~12% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands Popsugar's audience is most likely to respond to — from detected sponsorships in this niche.
About
The bright spot on the internet
📸 Gallery
Recent content
Alix and Astin Earle break down their looks in their new Netflix show, “Earle Meets World.”
10K views · 12 days ago
Alix Earle and Braxton Berrios aren't the only couple who've experienced intimacy issues. Whether you're in a sexless relationship, or you'd simply like to have more, here's what you can do to reignite the flame in a long-term relationship. Shop Taylor's top at the link in our bio.
1K views · 12 days ago
Get your midnight margaritas ready. There was magic in the air at Popsugar's early screening of "Practical Magic 2." We cheers-ed to the spellbinding sequel and celebrated alongside newest Owens sisters, Maisie Williams and Joey King. Fall in love with the film yourself on Sept. 10.
1.2K views · 13 days ago
Last night, Popsugar hosted an advance screening of "Practical Magic 2," and look who showed up! Cheers to Maisie Williams, Joey King, and Midnight Margaritas 🪄
63.9K views · 14 days ago
Ariana Madix’s “Love Island” reunion glam was inspired by her 2006 Versace gown, right down to the mixed-metal beading. Her makeup artist, Afton Williams, gives us the full breakdown, including her exact lip combo. 💄 #LoveIslandUSA
2.3K views · 15 days ago
Aniya Harvey's outfit for the "Love Island: USA" reunion was full of hidden messages about her experience in Fiji and her post-villa plans. Social host Sarah Wasilak talked to Aniya about the reasons she chose the DATT dress for this episode of The Debrief. Shop Sarah's Popsugar tee at our link in bio.
20.7K views · 15 days ago
Question: What's in Anna Sitar's bag? Answer: A whole lot of fun stuff and a few products you wouldn't expect. Watch the whole thing to see what she pulls out of her purse, and let us know — would you eat the candy she has stored there? (We probably would.) 🍭
1K views · 16 days ago
#ad A crowd favorite for a reason.
455.4K views · 19 days ago
Celebrities love a full-body MRI, so we decided to see what all the hype was about. Popsugar editor Renee tried a full-body scan and got a very detailed look and what was going on inside her body. Would you try it? 👀
971 views · 19 days ago
Celebrity hairstylist Ashley Streicher, whose list of clientele includes Rachel Brosnahan, Emily Blunt, Lily James, to name a few, gave us the easiest step-by-step tutorial for beachy waves.
449 views · 19 days ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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Frequently asked questions
How much does Popsugar charge for a sponsorship?
Popsugar hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Popsugar for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Popsugar, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Popsugar have?
Popsugar has 614,363 followers on TikTok.
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