Persona Cosmetics Add us as a preferred source on Google
🔄 Data last refreshed 14 days ago
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Make a deal with Persona Cosmetics
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
82.3K
Total likes
655.8K
Videos
1.8K
Following
1K
💰 Suggested sponsorship rate
$701 – $1.1K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Persona Cosmetics
Known for
2.3K views
The new 24Hr Waterproof Eyeliner in Barolo, a deep, matte red is such a vibe, so you know we had to take it with us on recent travels for the perfect burgundy eyeliner moment. #WaterproofEyeliner #burgundyeyeliner #MakeupTok #vacationmakeup #eurosummer
📊 Engagement & reach
Engagement rate · Building
0.45%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
367
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
35K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
2.8 / week
Posts several times a week — reliably active for a campaign window.
Follower / following
79×
Follows just 1K back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 35K views per stream.
📤Posts about 3.1× per week.
💬0.45% engagement rate.
🏅Earned the 10K Followers for passing 10K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 47% Female 53%
Age · peak 18-24
13-1719%
18-2441%
25-3425%
35-4411%
45+4%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
🕵️ Fake follower check
Estimated52/100
Fair
Credibility score
77%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 77% real, active audience · Medium fake-follower risk.
- Engagement (~0.4× of followers engage each post) is around typical for TikTok.
- Organic base — far more followers than accounts it follows.
- 0.45% engagement — below the ~15% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands Persona Cosmetics's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
Cruelty-free, skin-friendly makeup 🐰
Fragrance-free formulas for real skin
Best-selling eyeliner on TikTok Shop
Available at Ulta 🛍️
📸 Gallery
Recent content
The multistick your routine is missing...Dreamstick Cream Blush in Teddy. It's the ideal shade for contouring, underpainting, lips, eyes, cheeks, you name it. #underpainting #fragrancefreebeauty #tiktokshop #multistick #neutralmakeup
361 views · 15 days ago
POV: you discover plum eyeliner is the perfect neutral, and makes green eyes pop. ✨ #greeneyes #waterproofeyeliner #fragrancefreebeauty #tiktokshop
1.8K views · 16 days ago
The perfect rum raisin '90s-inspired lip combo *does* exist. Longwear Lip Liner in Marrakesh + Cloudtint Lip Gloss Stain in Cider. 👄 #90smakeup #tiktokshop #lipcombo #fragrancefreebeauty #personacosmetics
635 views · 17 days ago
The easiest 2 min eye look with @soleil and 24Hr Waterproof Eyeliner in the collection's newest shade, Barolo. 🍷 #browneyes #burgundyeyeliner #waterproofeyeliner #tiktokshop #fallmakeup
2.1K views · 18 days ago
Replying to @Romy Kristina Graphite is the perfect transitional neutral eyeliner for taking your makeup from summer to fall 🍂 #waterproofeyeliner #grayeyeliner #tiktokshop #fallmakeup #BestEyeliner
1.2K views · 19 days ago
No thoughts, just Cloudtint Lip Gloss Stain in Berry. The perfect just bitten lips that start glossy, then wear into a flushed stain. #lipstain #tiktokshop #summermakeup #fragrancefreebeauty #makeuptok
1.7K views · 20 days ago
Teddy + Guava layered together for the perfect Portofino glow ☀️ #PersonaCosmetics #DreamStick #PortofinoGlow #VacationMakeup #GlowyMakeup
827 views · 21 days ago
Not feeling a black eyeliner for your green eyes? Go for 24Hr Wateproof Eyeliner in Smoke instead. This soft, smoky charcoal brings out the vibrance in green and hazel-colored eyes. #greeneyes #waterproofeyeliner #grayeyeliner #tiktokshop #makeuphacks
1.4K views · 21 days ago
Replying to @Denise Garza answering your question with a few other options, too! Here is how the new 24Hr Waterproof Eyeliner shade Barolo measures up to other colors in the collection. #waterproofeyeliner #browneyes #cleanmakeup #tiktokshop #burgundyeyeliner
13.1K views · 22 days ago
The new 24Hr Waterproof Eyeliner in Barolo, a deep, matte red is such a vibe, so you know we had to take it with us on recent travels for the perfect burgundy eyeliner moment. #WaterproofEyeliner #burgundyeyeliner #MakeupTok #vacationmakeup #eurosummer
2.3K views · 23 days ago
There may be over a month of summer left—but we couldn’t wait to launch our bestselling 24Hr Waterproof Eyeliner in Barolo 🍷, now available exclusively on Persona’s official TikTok Shop. Barolo is a deep, matte burgundy shade that pairs well with all eye colors. It enhances the depth of brown eyes or makes blue eyes pop. Our 24Hr Waterproof Eyeliner is creamy, blendable and won’t drag. Leave a ♥️ below if you’ll be adding to your cart! #makeuptok #fragrancefreebeauty #waterproofmakeup #tiktoks
359.9K views · 1 month ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
More like this
Find more →Frequently asked questions
How much does Persona Cosmetics charge for a sponsorship?
Persona Cosmetics hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Persona Cosmetics for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Persona Cosmetics, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Persona Cosmetics have?
Persona Cosmetics has 82,320 followers on TikTok.
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🎤 Event / appearance with Persona Cosmetics
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