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🧭 Explore 🔎 More Shopping & Retail creators TikTok rankings
Penguin Random House
Followers
159.1K
Total likes
2.2M
Videos
1.1K
Following
81
🎁 Free analysisfor Penguin Random House

Known for

📊 Engagement & reach

Recent videos · views
Mar 23latest
Engagement rate · Building
1.27%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
2K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
155.1K
Measured across recent posts — the real reach a sponsored video earns.
Typical video
1K–48.1K views
Half of recent videos land in this range (median 1.4K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Spiky
0/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
0.35 / week
A more selective poster — each video gets room to breathe.
Follower / following
2K×
Follows just 81 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from Penguin Random House's TikTok.

@penguinrandomhouse

💡 Facts

👁️Averages 155.1K views per stream.
📤Posts about 0.4× per week.
💬1.27% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 47% Female 53%
Age · peak 18-24
13-1716%
18-2443%
25-3422%
35-4413%
45+6%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Audience language
  • English88%
  • Other12%
Likely interests
ShoppingDealsLifestyle

🕵️ Fake follower check

Estimated
61/100
Fair Credibility score
80%
Real Real audience
Low Fake-follower risk
High Data confidence
  • Est. 80% real, active audience · Low fake-follower risk.
  • Engagement (~1× of followers engage each post) is around typical for TikTok.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • 1.27% engagement — below the ~4% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands Penguin Random House's audience is most likely to respond to — from detected sponsorships in this niche.

Shopify Keeps

About

words are our love language 📚🧡

📸 Gallery

Recent content

This Banned Books Week, we asked readers how this important book shaped their lives #BannedBooksWeek #ReadBannedBooks
1.4K views · 9 days ago
👏👏👏 #BannedBooksWeek
2K views · 13 days ago
PART 3 📚 Author Sandra Cisneros talks about connecting to her ancestors through writing and meditation on ¿Ya Comiste? #BookTok #authorsoftiktok
1.2K views · 16 days ago
These books will keep you up all night 👀 #thrillerbooks #mysterybooks #latineauthors #bookrecs #fallreading
2.3K views · 16 days ago
PART 2 📚 Author Sandra Cisneros talks about connecting to others through meals and actors that inspire her on ¿Ya Comiste? #BookTok #authorsoftiktok
977 views · 16 days ago
PART 1 📚 Author Sandra Cisneros on ¿Ya Comiste? talking about when stories are ready to be written and what inspires her to write #BookTok #authorsoftiktok
1K views · 16 days ago
What book were you surprised to see banned or challenged? #BannedBooksWeek #ReadBannedBooks
246.9K views · 16 days ago
PART 3 📚 Author Gabby Rivera on ¿Ya Comiste? talking about writing joy and hopefulness in queer stories #BookTok #authorsoftiktok
1K views · 18 days ago
PART 2 📚 Author Gabby Rivera on ¿Ya Comiste? talking about storytelling through food #BookTok #authorsoftiktok
880 views · 18 days ago
Oceans, rivers, and lakes, oh my! 🌊 Drop your guesses in the comments! #sdcc #booktrivia
48.1K views · 20 days ago
This was a hard one! Drop the book that comes to mind in the comments 👇 #SDCC
1.4M views · 6 months ago

Frequently asked questions

How much does Penguin Random House charge for a sponsorship?
Penguin Random House hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Penguin Random House for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Penguin Random House, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Penguin Random House have?
Penguin Random House has 159,079 followers on TikTok.

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