Paula's Choice✓ Add us as a preferred source on Google
🔄 Data last refreshed 2 days ago
🤝
Make a deal with Paula's Choice
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
186.4K
Total likes
1.4M
Videos
514
Following
629
💰 Suggested sponsorship rate
$40 – $65 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Paula's Choice
230.8K total audience across 2 platforms
TikTok · 186.4K
YouTube · 44.4K
Known for
📊 Engagement & reach
Engagement rate · Building
1.42%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
2.6K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
799
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
6.1 / week
Posts several times a week — reliably active for a campaign window.
Follower / following
296×
Follows just 629 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 799 views per stream.
📤Posts about 6.8× per week.
💬1.42% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 42% Female 58%
Age · peak 18-24
13-1717%
18-2444%
25-3423%
35-449%
45+7%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
🕵️ Fake follower check
Estimated38/100
Low
Credibility score
64%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 64% real, active audience · Medium fake-follower risk.
- Low engagement (~0.4% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 1.42% engagement — below the ~12% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands Paula's Choice's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
Skincare that keeps its promises.
Shop PaulasChoice.com
📸 Gallery
Recent content
We are thrilled to reveal Hannah Waddingham the face of our new Pro-Collagen Peptide Plumping Intensive Moisturizer. 💕 Hannah is someone who brings confidence, resilience, and an uncompromising sense of self to everything she does. With her signature unapologetic energy, she reframes being “intense” as something to embrace, especially when it comes to a high-performing skincare formula. We can’t wait to share more, alongside our newest moisturizer! Stay tuned 👀
450 views · 3 days ago
Attn: @sephora app shoppers! TODAY ONLY 💕 Get exclusive early access to our new ✨Pro-Collagen Peptide Intensive Moisturizer✨ a rich yet non-greasy cream, delivering lasting hydration that melts into skin.
599 views · 4 days ago
Coming TOMORROW exclusively to the @sephora app. 💓💞🩷
658 views · 5 days ago
120 hours of hydration 🤝 plump, smoother-looking skin Be the first to try our newest product, exclusively on the @sephora app, 8.31.
305 views · 6 days ago
You know it’s good when the actual PC employees love it 🤭 Be the first to try it, exclusively on the Sephora App, 8.31
720 views · 7 days ago
Happy 1 year anniversary of our Peptide Eye Serum launch 💞 What would you like to see from us next?
733 views · 8 days ago
if you’re looking for a sign to try our BHA, look no further than Becca’s skin 🤩
988 views · 9 days ago
Packed with peptides, standing room only. 💕 Early access boarding for our new Peptide Intensive Moisturizer begins August 31 on Sephora App Preview.
1K views · 10 days ago
“your package has been delivered” 🏃♀️🏃♀️🏃♀️
931 views · 11 days ago
Packed with peptides, straight to your skin. Doors opening soon 🚪
1.6K views · 14 days ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
More like this
Find more →Frequently asked questions
How much does Paula's Choice charge for a sponsorship?
Paula's Choice hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Paula's Choice for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Paula's Choice, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Paula's Choice have?
Paula's Choice has 186,440 followers on TikTok.
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