Olaplex✓ Add us as a preferred source on Google
🔄 Data last refreshed 9 hours ago
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Make a deal with Olaplex
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
467.1K
Total likes
4M
Videos
2.2K
Following
1.3K
💰 Suggested sponsorship rate
$74.7K – $121.4K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Olaplex
Known for
📊 Engagement & reach
Engagement rate · Building
0.39%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
1.8K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
4.6M
Measured across recent posts — that’s 10× their follower count, the reach a sponsored video actually earns.
Posting cadence
0.15 / week
A more selective poster — each video gets room to breathe.
Follower / following
360×
Follows just 1.3K back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 4.6M views per stream.
📤Posts about 0.2× per week.
💬0.39% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 50% Female 50%
Age · peak 18-24
13-1717%
18-2444%
25-3423%
35-449%
45+7%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
🕵️ Fake follower check
Estimated75/100
Good
Credibility score
88%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 88% real, active audience · Low fake-follower risk.
- Strong engagement (~9.9× of followers engage each post) — an active, real audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 0.39% engagement — below the ~12% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands Olaplex's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
Healthy hair starts here
📸 Gallery
Recent content
Last call for dull wash days 🗣️ Customizing your routine lets you target your hair’s exact needs so you can unlock ultimate shine, definition, and frizz-free movement without weighing your strands down. On today’s menu: 🍸 The Curly Cosmo: Curl definition and moisture 🥂 The Blonde Bellini: Knock out brassiness while keeping your ends silky 🧊 Volume On The Rocks: Weightless hydration for fine hair #HairCocktails #WashDay #HairCareTips #CurlyHairCare #BlondeHairCare #FineHairHacks
996 views · 1 day ago
If you're wondering how does Shape Set™ holds up against the competition, look no further. Use Shape Set for styles that last, without that crunchy hairspray feel #HairComparison #HairTutorial #StylingSpray #FrizzControl #FlexibleHold
1.2K views · 1 day ago
Watch @VernonFrancois lock in bounce and hold for #EmmyRossum at the #2026Emmys 🎬✨ #RedCarpetHair #Furious #emmys
47.1K views · 2 days ago
Get the look with @chloefineman and #HalleyBrisker on set for the Shape Set™ Hairspray campaign. Your go-to product for an effortless, healthy hold for any style—without that hairspray crunch. #ProHairstylist #ProductLaunch #GetTheLook #GRWM #Hairspray
664 views · 2 days ago
Serving 360° of hold for NYFW. Shape Set approved by CHO @chloefineman & OLAPLEX Global Ambassador #HalleyBrisker 🤌 #NYFW #Hairspray #FashionWeek #HairOnTheGo
1.9K views · 5 days ago
Iconic hair deserves an iconic product @VernonFrancois @Luxury Law Scenes from last night’s @Amazon Beauty event #NYFW #FrizzControl #lawroach
1.6K views · 6 days ago
When your hair is under control, the rest is up for debate 🎤 Live from the mic at the Shape Set ™ Master Class #NYFW #FrizzControl #BeautyMasterClass #LoveIsland #SummerHouse @miacalabrese @Olivia @Amora Cacheé 💕 @agatherenou @rachel 🦙
1.4K views · 7 days ago
New York, get ready. In celebration of our newest launch, we're bringing the salon experience to a whole new scale with the Shape Set™ Style Studio. Mark your calendars for September 12th and 13th and join us at Flatiron Plaza. You do not want to miss what we have in store. 📍 Flatiron Plaza, NYC 📆 September 12th & September 13th 🕓 11AM - 5PM #NYFW #NYCPopUp
403.8K views · 8 days ago
@Christin Brown shares the ultimate curly girl Shape Set™ hack 🚨 #DiffusingCurls #CurlyHairVolume #FrizzFreeCurls #CurlDefinition #CurlyHairHack
1.8K views · 19 days ago
Replying to @c The upgrade you’ve been waiting for. 🧪 Breaking down the difference between Nº.3 and Nº.3PLUS #BondBuilding #HairRepair #ASMR #HairDamage #BondBuilding
13.5M views · 6 months ago
Science never looked so good Introducing N°.3PLUS Complete Repair Treatment, our 3 minute hair transformation. This new-and-improved, next-gen hair treatment is designed to immediately repair hair damage for stronger, softer hair. Shop the new N°.3PLUS pre-shampoo treatment at OLAPLEX.com, @amazon, @sephora, @ultabeauty, or a salon near you.
27.5M views · 6 months ago
serving vocals and healthy hair with @nicolacoughlan and #HalleyBrisker
13.8M views · 1 year ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
More like this
Find more →Frequently asked questions
How much does Olaplex charge for a sponsorship?
Olaplex hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Olaplex for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Olaplex, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Olaplex have?
Olaplex has 467,081 followers on TikTok.
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Booking an event / appearance is a Pro feature. Upgrade to book Olaplex for an in-person or virtual appearance — payment held safely in escrow until the event is done.
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- ✓ Fee held in escrow, released after the appearance
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