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NYX Professional Makeup

NYX Professional Makeup✓

TikTok @nyxcosmetics Shopping & Retail
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🔄 Data last refreshed 6 hours ago
🤝

Make a deal with NYX Professional Makeup

🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎬Sponsored video (dedicated)A full branded TikTok built around your product. from $52→ 📢Spark Ads / whitelistingRun my video as a paid ad from my handle (Spark Ads) or your… $39/mo→ 📦Series package (3+ videos)A branded video across several posts at a package rate. $222→ 🎁Product seeding / honest reviewSend me your product — I post a genuine take. $52→ 🎵Branded sound / hashtagA video using your branded sound or hashtag challenge — driv… $70→ 🔁Duet / Stitch with your contentI duet or stitch your video — a native reaction / co-sign. $44→ 🔗Bio link placementYour link in my bio for the month — TikTok allows only one, … $131/mo→ 📡LIVE shoutout / product featureA mention or product feature during a TikTok LIVE — great fo… $61→ 🤝Collab videoWe appear in each other's videos — a value swap between crea… Swap→

Every booking is a normal escrow-protected deal.

Followers
1.38M
Total likes
10.04M
Videos
1.5K
Following
906
🧰 Free analysis for NYX Professional Makeup
🕵️ Fake follower check 📊 Engagement rate 💰 What they charge

Known for

happy national lipstick day to all my divas out there and here's a reminder you can get your NYX fix on @Uber Eats 😉💋 #lipstick #nyxcosmetics7.5K views happy national lipstick day to all my divas out there and here's a reminder you can get your NYX fix on @Uber Eats 😉💋 #lipstick #nyxcosmetics just girly things 🩷 @marianakimberly_ #lipcombo #makeuphack6K views just girly things 🩷 @marianakimberly_ #lipcombo #makeuphack the perfect juicy lip doesn't exi— 😍🤎 #IYNYK #nyxcosmetics5.7K views the perfect juicy lip doesn't exi— 😍🤎 #IYNYK #nyxcosmetics your lip combo's favorite lip combo👄✨ @gabriela moura3.3K views your lip combo's favorite lip combo👄✨ @gabriela moura

📊 Engagement & reach

Engagement rate · Building
0.48%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
6.7K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
3.5K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
18.9 / week
Posts multiple times a day — a constant, always-on presence.
Follower / following
1.5K×
Follows just 906 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from NYX Professional Makeup's TikTok.

@nyxcosmetics

💡 Facts

👁️Averages 3.5K views per stream.
📤Posts about 21.1× per week.
💬0.48% engagement rate.
🏅Earned the 1M Followers for passing 1M followers.

🛡️ Audience credibility

38/100
Low Credibility score
64%
Mixed Real audience
Medium Fake-follower risk
High Data confidence
  • Est. 64% real, active audience · Medium fake-follower risk.
  • Low engagement (~0.3% of followers engage each post) — a sign of an inflated or inactive audience.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • 0.48% engagement — below the ~9% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 45% Female 55%
Age · peak 18-24
13-1719%
18-2441%
25-3425%
35-4411%
45+4%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
ShoppingDealsLifestyle

💚 Brand affinity

Estimated

Brands NYX Professional Makeup's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Shopify

About

Proud artistry for all 🫶 Always cruelty-free 🐰 With ❤️ from LA 🌴

📸 Gallery

team 🩷 or 💚? #lipbalm #beautytok #thisorthat meet every soothing shade of smushy 🆘 #makeuphaul #lipbalm #newmakeup Replying to @itzel add one more to your cart babes 😉 meet Smushy SOS aka the lip mask of your dreams 💖 a doctor’s note you can read…see you VERY soon 🤫 #newmakeup #nyxcosmetics #comingsoon celebrating 1,000,000 lip combos served on national lipstick days just feels right and so does gifting y’all some lippies… comment below your fave lip product and we might just slide into your DMs with a surprise!✨🙂‍↔️ #beautytok #nyxcosmetics #makeup happy national lipstick day to all my divas out there and here's a reminder you can get your NYX fix on @Uber Eats 😉💋 #lipstick #nyxcosmetics your lip combo's favorite lip combo👄✨ @gabriela moura tg it was just a dream 😮‍💨 #trending #beautytok

Recent content

team 🩷 or 💚? #lipbalm #beautytok #thisorthat
1.1K views · 14 hours ago
meet every soothing shade of smushy 🆘 #makeuphaul #lipbalm #newmakeup
1.6K views · 17 hours ago
Replying to @itzel add one more to your cart babes 😉 meet Smushy SOS aka the lip mask of your dreams 💖
2.9K views · 22 hours ago
a doctor’s note you can read…see you VERY soon 🤫 #newmakeup #nyxcosmetics #comingsoon
2.1K views · 1 day ago
celebrating 1,000,000 lip combos served on national lipstick days just feels right and so does gifting y’all some lippies… comment below your fave lip product and we might just slide into your DMs with a surprise!✨🙂‍↔️ #beautytok #nyxcosmetics #makeup
2.9K views · 1 day ago
happy national lipstick day to all my divas out there and here's a reminder you can get your NYX fix on @Uber Eats 😉💋 #lipstick #nyxcosmetics
7.5K views · 1 day ago
your lip combo's favorite lip combo👄✨ @gabriela moura
3.3K views · 2 days ago
tg it was just a dream 😮‍💨 #trending #beautytok
1.6K views · 2 days ago
the perfect juicy lip doesn't exi— 😍🤎 #IYNYK #nyxcosmetics
5.7K views · 3 days ago
just girly things 🩷 @marianakimberly_ #lipcombo #makeuphack
6K views · 3 days ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

vans vans 48% Rotten Tomatoes Rotten Tomatoes 44% Not Gonna Lie with Kylie Kelce Not Gonna Lie with Kylie Kelce 43% Five Below Five Below 43% milkmakeup milkmakeup 42% Coach Coach 41%

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