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TikTok @nyxcosmetics Shopping & Retail

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🔄 Data last refreshed 13 days ago

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Make a deal with NYX Professional Makeup

🔒 Paid proposals held safely in escrow — released only when the work's approved.

Followers

1.4M

Total likes

10.6M

Videos

1.6K

Following

909

🎁 Free analysisfor NYX Professional Makeup

🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

Known for

28K views who needs a restock i’ll send some of y’all some fat oils 😔 #relatable #restock #oddlysatisfying

20.4K views just applying a little bit of everything ✨✨ #beautytok #blush #relatable

7.4K views too good to gatekeep 🤷‍♀️ #lipgloss #buttergloss #beautytok

5.1K views i’m readyyyyyy 😈 #falltok #fallmakeup #brownlip

📊 Engagement & reach

Engagement rate · Building

0.48%

Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.

Avg likes / video

6.7K

Typical likes on a recent post — the clearest proof of how hard the audience reacts.

Avg views / video

7.7K

Measured across recent posts — the real reach a sponsored video earns.

Posting cadence

15 / week

Posts multiple times a day — a constant, always-on presence.

Follower / following

1.6K×

Follows just 909 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche

Shopping & Retail

The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from NYX Professional Makeup's TikTok.

@nyxcosmetics

💡 Facts

👁️Averages 7.7K views per stream.

📤Posts about 16.7× per week.

💬0.48% engagement rate.

🏅Earned the 1M Followers for passing 1M followers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split

Male 45% Female 55%

Age · peak 18-24

13-1719%

18-2441%

25-3425%

35-4411%

45+4%

Top geographies

United States34%
India11%
United Kingdom8%
Brazil6%
Indonesia5%

Likely interests

ShoppingDealsLifestyle

🕵️ Fake follower check

Estimated

38/100

Low Credibility score

64%

Mixed Real audience

Medium Fake-follower risk

High Data confidence

Est. 64% real, active audience · Medium fake-follower risk.
Low engagement (~0.5% of followers engage each post) — a sign of an inflated or inactive audience.
Organic base — far more followers than accounts it follows.
Verified account.
0.48% engagement — below the ~9% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands NYX Professional Makeup's audience is most likely to respond to — from detected sponsorships in this niche.

Shopify

Keeps

About

Proud artistry for all 🫶 Always cruelty-free 🐰 With ❤️ from LA 🌴

📸 Gallery

Recent content

chat did my frontal lobe just develop??? 💖 #foundation #makeuptok #beautytok

1.4K views · 13 days ago

Replying to @sթհվղxíҽ ✝︎ᥫ᭡ touching grass (@Ulta Beauty aisles) 😩 #relatable #girlhood #affordablemakeup

2.7K views · 13 days ago

too good to gatekeep 🤷‍♀️ #lipgloss #buttergloss #beautytok

7.4K views · 14 days ago

kinda need them all 💋 #lipbalm #newmakeup #makeupswatch

3K views · 14 days ago

@karla knows fall like i know lip combos 🍂☕️🪵 #fall #selfcare #wellnessroutine

1.7K views · 14 days ago

aka the best one 🕯️🥀 #twilight #falltok

2.7K views · 15 days ago

i’m readyyyyyy 😈 #falltok #fallmakeup #brownlip

5.1K views · 15 days ago

who needs a restock i’ll send some of y’all some fat oils 😔 #relatable #restock #oddlysatisfying

28K views · 16 days ago

just applying a little bit of everything ✨✨ #beautytok #blush #relatable

20.4K views · 17 days ago

Replying to @grecia.hernz @🅹🅰🆂🅼🅸🅽🅴 is a fairy confirmed 😉 #lipcombo #glittermakeup

4.6K views · 17 days ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

EltaMD Skin Care 47%

Sephora 44%

Hanes 44%

Lanolips 43%

BondiBoost 41%

touchland 40%

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Frequently asked questions

How much does NYX Professional Makeup charge for a sponsorship?

NYX Professional Makeup hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.

How do I contact NYX Professional Makeup for a brand deal or collaboration?

Send a paid deal or collab request right here on SocialDB — we notify NYX Professional Makeup, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.

How many followers does NYX Professional Makeup have?

NYX Professional Makeup has 1,410,484 followers on TikTok.

Auto-generated from TikTok's public data — no affiliation with or endorsement by SocialDB. Is this you? Claim it · Remove

NYX Professional Makeup✓ Add us as a preferred source on Google

Make a deal with NYX Professional Makeup

Known for

📊 Engagement & reach

🏷️ Niche & audience

📹 Recent videos

💡 Facts

👥 Audience demographics

🕵️ Fake follower check

💚 Brand affinity

About

📸 Gallery

Recent content

🔀 Audience overlap

More like this

Frequently asked questions

✉ Message NYX Professional Makeup

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