The New York Times✓ Add us as a preferred source on Google
🔄 Data last refreshed 2 days ago
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🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
3.8M
Total likes
136M
Videos
4.2K
Following
12
💰 Suggested sponsorship rate
$361 – $587 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor The New York Times
Known for
📊 Engagement & reach
Engagement rate · Building
0.85%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
32.4K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
18.1K
Measured across recent posts — the real reach a sponsored video earns.
Videos posted
4.2K
≈ 136M total likes across the library — a deep, active back-catalogue.
Follower / following
319.1K×
Follows just 12 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Media & Entertainment
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 18.1K views per stream.
📤Posts about 71.4× per week.
💬0.85% engagement rate.
🏅Earned the 1M Followers for passing 1M followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 49% Female 51%
Age · peak 18-24
13-1720%
18-2442%
25-3421%
35-4412%
45+5%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
EntertainmentLifestyleTrending
🕵️ Fake follower check
Estimated38/100
Low
Credibility score
64%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 64% real, active audience · Medium fake-follower risk.
- Low engagement (~0.5% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 0.85% engagement — below the ~9% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands The New York Times's audience is most likely to respond to — from detected sponsorships in this niche.
About
We seek the truth and help people understand the world. Not a subscriber? Your first month is now free in our app.
📸 Gallery
Recent content
On Sept. 11, 2001, our photographer, Chang W. Lee, captured an image of the north tower of the World Trade Center collapsing. A quarter-century later, Lee describes how he took the photo. At the link in our bio, see more photos from the day of the attacks. Video by Chang W. Lee, Coleman Lowndes and Joey Sendaydiego/The New York Times #911 #sept11
1.2K views · 2 days ago
Vice President JD Vance was billed as the headliner of the second night of the Republican convention, but President Trump stole the show. #trump #vance
9.4K views · 2 days ago
President Trump offered on Wednesday to distribute $5,000 dividends to American adults if they keep Republicans in power, though his other recent promises of rebate checks have not yet materialized. Our White House correspondent, Tyler Pager, explains the offer and what it could cost. #trump #usnews Video by Tyler Pager, Alexandra Ostasiewicz, Gilad Thaler, Jon Miller, Rafaela Balster, James Surdam and Nikolay Nikolov/ The New York Times
5.2K views · 2 days ago
Peruvian archaeologists have discovered an ancient mausoleum on the site Chan Chan, which was once the capital of the Chimu kingdom that ruled much of Peru’s coast before the Inca. #peru #archaeology
11.7K views · 2 days ago
After an Anthropic researcher quit, warning that the A.I. race is “gambling with our lives,” our technology reporter Cade Metz joined Natalie Kitroeff on “The Call” to break down what's at stake. #Anthropic#AI #technology Video by The Call Team/The New York Times
11.6K views · 2 days ago
Houthi militants seized the city of Mokha from Yemeni government forces, two Yemeni officials said on Thursday. The capture gives the Iran-backed militia leverage over a key shipping route. #Yemen #iran
105.5K views · 2 days ago
Senator John Fetterman of Pennsylvania, the Democrat who has become alienated from his own party, appeared in a short video at the Republican National Convention, where he said that he would always “reject the extremes in socialism.” #Fetterman #Pennsylvania #midterms #RNC #Republicans
2.4K views · 2 days ago
Princess Diana’s “revenge dress” will go up for auction at Sotheby’s in New York, where it is estimated to sell for up to $300,000. Diana wore the dress to a party on the same day her then-husband, now King Charles III, admitted to having an affair. #PrincessDiana #RevengeDress #royalfamily
4.5K views · 2 days ago
While the tools and technology reporters use for their work have evolved, the fundamentals of reporting on grief, loss and tragedy have remained the same. Our Metro editor, Nikita Stewart, shares the evolution of our reporting.
5.6K views · 2 days ago
The New York Times got a rare window into the scale of Israel’s bombing and demolition of southern Lebanon’s Muslim villages in its campaign against Hezbollah, and visited a largely untouched Christian village. Video by Simona Foltyn, Adrian Hartrick, Jon Hazell and Yasu Tsuji/The New York Times #Lebanon #Israel
23.4K views · 2 days ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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Find more →Frequently asked questions
How much does The New York Times charge for a sponsorship?
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How many followers does The New York Times have?
The New York Times has 3,828,961 followers on TikTok.
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