The New York Times✓ Add us as a preferred source on Google
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🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
4M
Total likes
142.8M
Videos
4.5K
Following
12
💰 Suggested sponsorship rate
$1.1K – $1.7K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor The New York Times
Known for
📊 Engagement & reach
Recent videos · views
Oct 30latest
Engagement rate · Building
0.81%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
32.1K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
53K
Measured across recent posts — the real reach a sponsored video earns.
Typical video
13.2K–28.8K views
Half of recent videos land in this range (median 21.5K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Spiky
16/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
56.8 / week
Posts multiple times a day — a constant, always-on presence.
Follower / following
330K×
Follows just 12 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Media & Entertainment
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 53K views per stream.
📤Posts about 63.2× per week.
💬0.81% engagement rate.
🏅Earned the 1M Followers for passing 1M followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 49% Female 51%
Age · peak 18-24
13-1720%
18-2442%
25-3421%
35-4412%
45+5%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Audience language
- English88%
- Other12%
Likely interests
EntertainmentLifestyleTrending
🕵️ Fake follower check
Estimated38/100
Low
Credibility score
64%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 64% real, active audience · Medium fake-follower risk.
- Low engagement (~1.3% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 0.81% engagement — below the ~2.7% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands The New York Times's audience is most likely to respond to — from detected sponsorships in this niche.
About
We seek the truth and help people understand the world. All election coverage is free in our app.
📸 Gallery
Recent content
Mike Dang, a 10-time marathoner and New York Times business editor, relives the unique sonic experience of running the New York City Marathon. #nycmarathon #running #newyorkcity Video by Mike Dang, Haimy Assefa, Gabriel Blanco, Talya Minsberg, Dan Powell/The New York Times Audio by Dan Powell, Marion Lozano, Nick Pitman, Sophia Lanman, Elisheba Ittoop, Pat McCusker/The New York Times
3.8K views · 15 hours ago
Protesters gathered across France on Saturday for the third consecutive weekend of unrest over living costs and education. The rallies, which coincided with Halloween, were largely peaceful but descended into clashes in some areas. #France #protests
13.2K views · 17 hours ago
Cannibalism has become an increasingly popular trope in contemporary fiction, with female authors leading the charge. Our reporter Alexandra Alter dives into why they are drawn to the taboo topic. #booktok #bookrecommendation #femalerage #books
11.9K views · 18 hours ago
Early race counts on election night can sometimes differ sharply from the final outcome. Our election data reporter Christine Zhang explains the reasons behind red and blue “mirages.” #midterms #elections #usnews Video by Christine Zhang, Laura Bult, Stephanie Swart and Brian Oh/The New York Times
14.5K views · 20 hours ago
All eyes are on the competitive Texas Senate Race as the Democratic nominee James Talarico battles it out with the Republican nominee, former state attorney general Ken Paxton. Our reporter Robert Draper, a Texas native who has written about the state’s politics for decades, joined Natalie Kitroeff on “The Call” to discuss what he’s seeing on the ground with Talarico’s Senate campaign. “The Call” is a video series that reaches on-the-ground New York Times reporters and newsmakers in the middle o
21.8K views · 23 hours ago
President Trump complained on Friday about his demanding campaign schedule, and reinstated his weekend rallies in Iowa and Kansas a day after canceling them.#election #Trump #midterms2026
19.7K views · 1 day ago
Óscar Puente, Spain’s transportation minister, said traffic controllers gave the green light to a train racing at about 100 miles per hour toward a stopped train this week, precipitating a crash that killed at least 69 people. #spain
28.8K views · 1 day ago
A grand jury in Texas on Friday indicted an ICE agent who struck and injured a Mexican construction worker with a vehicle in Houston earlier this month, the authorities said. The agent is facing charges of aggravated assault with a deadly weapon. #texas
48.5K views · 1 day ago
Curry Barker, writer and director of the indie horror hit “Obsession,” explains how lingering shots heighten the tension and awkwardness in a party scene. #obsession #filmtok #movies #horror #IndeNavarrette Video by Mekado Murphy, Gabriel Blanco, Edward Vega and Amílcar Cariño Charlemagne
345.8K views · 1 day ago
Ukrainian soldiers are traveling underground through abandoned gas pipes to reach positions near the front lines of the war with Russia. Our correspondent Maria Varenikova joins them on the journey through the kill zone and into the confined spaces where troops can spend weeks at a time. #ukraine
21.5K views · 1 day ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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Frequently asked questions
How much does The New York Times charge for a sponsorship?
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How many followers does The New York Times have?
The New York Times has 3,959,606 followers on TikTok.
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