🤝
Make a deal with npr_music
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Followers
45.1K
Total likes
863.5K
Videos
140
Following
10
💰 Suggested sponsorship rate
$197 – $320 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🧰 Free analysis for npr_music
Known for
📊 Engagement & reach
Engagement rate · Excellent
13.67%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
6.2K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
9.8K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
7.8 / week
Posts multiple times a day — a constant, always-on presence.
Follower / following
4.5K×
Follows just 10 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Media & Entertainment
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 9.8K views per stream.
📤Posts about 8.7× per week.
💬13.67% engagement rate.
🏅Earned the 10K Followers for passing 10K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a planning estimate, not connected analytics.
Gender split
Male 46% Female 54%
Age · peak 18-24
13-1716%
18-2443%
25-3422%
35-4413%
45+6%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
EntertainmentLifestyleTrending
🕵️ Fake follower check
Estimated56/100
Fair
Credibility score
76%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 76% real, active audience · Medium fake-follower risk.
- Low engagement (~0.2× of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 13.67% engagement — around average for this size on TikTok.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands npr_music's audience is most likely to respond to — from detected sponsorships in this niche.
About
Home of the Tiny Desk | For the real music lovers <3
📸 Gallery
Recent content
Deadheads everywhere: We're officially in the Days Between! The week begins with Jerry Garcia's birthday on August 1 and the anniversary of his departure on August 9, and NPR Music is commemorating with a series of stories, podcasts and more called 'Dead After Death.' It's a celebration of the Grateful Dead's immense legacy and the resilience of the Deadhead tradition — a tradition that is still growing and evolving today. We asked fans at Dead gatherings across the country to tell us what t
1.1K views · 3 days ago
Who else is loving the @official_napalmdeath Tiny Desk Concert? 👀 #nprmusic #tinydesk #tinydeskconcert #behindthescenes #concertbts #napalmdeath
1.4K views · 5 days ago
Sometimes we put the Tiny Desk Roulette fate in our own hands 😂 #reneefleming@belafleckbanjo #nprmusic #tinydesk #tinydeskconcert #belafleck #classical
1K views · 5 days ago
Have you seen @flea.333's Tiny Desk Concert yet? 👀 #nprmusic #tinydesk #tinydeskconcert #behindthescenes #concertbts #flea
1.1K views · 5 days ago
What do you do with your leftover celery? 🤔 @armandhammernyc #nprmusic #tinydesk #tinydeskconcert #armandhammer #billywoods #elucid
24.4K views · 6 days ago
Coming soon: Dead After Death! Starting on August 1, NPR Music will publish a week-long special series of stories and podcast episodes exploring the legacy and future of the Grateful Dead fandom. ☮️ First, we want to hear from you! Head to npr.org/music and let us know how you became a Deadhead. 🔗 #nprmusic #thegratefuldead #gratefuldeadhead #gratefuldead #deadhead
15.7K views · 7 days ago
Something surprising and powerful happened after @thewarandtreaty's Tiny Desk Concert. Michael Trotter Jr. addresses the crowd with a message to help them through tough times. #nprmusic #tinydesk #tinydeskconcert #thewarandtreaty #behindthescenes
2.6K views · 10 days ago
What do y'all think about @vincestaples' Tiny Desk Concert so far? 👀 #nprmusic #tinydesk #tinydeskconcert #vincestaples #concertbts
5.5K views · 10 days ago
Tiny Desk roulette is just for fun, we promise 😅 @thewarandtreaty #nprmusic #tinydesk #tinydeskconcert #thewarandtreaty #couplegame
1.1K views · 11 days ago
Gotta get those levels 🙂 @official_napalmdeath #nprmusic #tinydesk #tinydeskconcert #napalmdeath #grindcore
44.5K views · 11 days ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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