Nara | Parenting & Feeding

One of the MOST important questions when choosing formula for your baby 💥 Find out how *owning* a formula recipe is different from *licensing* one and why that matters.

How’s your bottle shaking technique? Here’s how to prep Nara, using our 1:1 ratio for creamy smoothness 🍼

Wondering how to balance solids with baby’s milk/formula intake? We got the intel from @The Pediatric Dietitian about why the phrase “food before one is just for fun” might not actually apply to your little one’s eating journey. Even though bottles will provide baby’s primary nutrition until they turn one, eating is super important for a number of reasons including iron consumption, motor skills, allergen introduction, and more. Watch the video for the full download. And yes, she’s triple taski

Remember when packing for yourself (and only yourself) felt like a chore? 🥲 In honor of Memorial Day weekend, Nara is 30% off with code SUMMER30. Subscribers can apply it to their next order too ☀️ *Add the code by 11:59 pm PST on Tuesday 5/26

Maybe you've never thought about an end cap or don't even know what it is. We get it. But to our team, putting together the Nara end cap at @target was a culmination of so much hard work, so many dreams, and so much love. Thanks for going on this journey with us 💙

How do you know if your baby formula is clinically tested? What is “whitelisting”? Does every formula have its own recipe? 👀 Understanding the ins and outs of a clinical trial isn’t always the easiest, so we enlisted @The Pediatric Dietitian to break it down.

Our founder, Esther, sat down with @Motherly for an open and honest conversation about formula in the U.S., how Esther never meant to start a formula company, and how motherhood has given her superpowers 💙

Wondering what springtime foods to introduce to baby? We have some ideas 🥑🍓✨ #solids #blw #babysolids #springtime #babyledweaning

Start your engines….and get 15% off 🏁 Miranda’s off to a strong start in Formula Run, but will she make it through the aisles of @target with the three essentials in time? Find out and don’t miss 15% off Nara at Target this week!

When you tell a mom not to do the right thing, they're going to end up doing...the right thing. We spent 7 years developing Nara and 3 years getting into @target stores. It was all worth the wait, to create a one-of-a-kind, nutrition-driven infant formula that checks every box for parents searching the aisles.

The Nara app was built our founder, Esther, a mom who was sick of clunky baby apps and wanted something so simple an exhausted parent could use it with one hand. With Nara, you can: 🍼 Track everything — feeds, sleep, pumping, diapers, meds, growth & milestones 🤰 Log pregnancy and postpartum care 👶 Use Twin Mode for multiples 👨‍👩‍👧‍👦 Create profiles for each child 💬 Add your partner, grandparents, or babysitter — so no one has to text “when did they last nap?” 💙 Enjoy it all free — no ads,

Seven years. Countless hurdles. One first-of-its-kind formula. #bab#babyformulat#nutritiont#bottlefeedingt#entrepreneurm#womeninbusiness