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Followers
342.8K
Total likes
12.55M
Videos
1.5K
Following
209
💰 Suggested sponsorship rate
$1.9K – $3.1K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🧰 Free analysis for Mixmag
Known for
7.8K views
Born to teenaged parents and raised on a working-class housing estate in Dundee, the pathway into an electronic music career wasn’t readily accessible for Hannah Laing. After many years of grind spent flyering club nights while underage to working seasons as a rep in Ibiza to balancing her beginnings as a DJ with a full-time job in a dental surgery, the proud Scot hasn’t cut any corners on her way to the top. Now a headline DJ, a UK Top 10-charting producer, and founder of @doof_music - the lab
📊 Engagement & reach
Engagement rate · Building
2.48%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
8.5K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
96.2K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
0.08 / week
A more selective poster — each video gets room to breathe.
Follower / following
1.6K×
Follows just 209 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
💡 Facts
👁️Averages 96.2K views per stream.
📤Posts about 0.1× per week.
💬2.48% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
🕵️ Fake follower check
Estimated61/100
Fair
Credibility score
80%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 80% real, active audience · Low fake-follower risk.
- Engagement (~0.3× of followers engage each post) is around typical for TikTok.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 2.48% engagement — below the ~12% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
Dance music + club culture 🔥
Explore the Mixmag universe via the link below
📸 Gallery
Recent content
Nina Yamada stepped into the Mixmag Lab with a set packed full of rhythm and percussive beats. From rolling house to peak-time club energy, it was a serious hour of groove. Watch the full set now 🔗⤴️ #electronicmusic #mixmag #housemusic #dj #djset
801 views · 12 hours ago
Good knowledge on last night's University Challenge, @amol.rajan. It was definitely not jungle. #universitychallenge #electronicmusic #quiz #triphop #dancemusic
1.3K views · 14 hours ago
Here’s the latest from Ibiza… #ibiza #musicnews #carlcox #davidguetta #gracejones
690 views · 15 hours ago
Dekmantel bringing together the queens @peachcam666, @saoirse_music__, @shanticeleste and @djmoxie for a special 3.5 hours at The Loop stage #dekmantel #sass #festival #jeffmills #electronicmusic
7.6K views · 1 day ago
#news #musicnews #dancemusic #electronicmusic #festival
1.4K views · 4 days ago
@Eliza Rose picks the baddest of them all for her dream line-up from Open to Close. #elizarose #DJ #opentoclose #dancemusic #housemusic
884 views · 4 days ago
@paulatapeofficial in the Mixmag Lab. Watch the full set now 🔗⤴️ #paulatape #dj #electronicmusic #housemusic #mixmag
830 views · 5 days ago
@paulatapeofficial brings her signature blend of house, grooves and feel-good energy to the Mixmag Lab. Full set out now 🔗⤴️ #paulatape #dj #electronicmusic #housemusic #mixmag
847 views · 5 days ago
@paulatapeofficial takes her percussive electronic sound to the Mixmag Lab. The Mixmag Lab - powered by San Miguel. Full set out tomorrow #paulatape #dj #electronicmusic #housemusic #mixmag
1.2K views · 5 days ago
Born to teenaged parents and raised on a working-class housing estate in Dundee, the pathway into an electronic music career wasn’t readily accessible for Hannah Laing. After many years of grind spent flyering club nights while underage to working seasons as a rep in Ibiza to balancing her beginnings as a DJ with a full-time job in a dental surgery, the proud Scot hasn’t cut any corners on her way to the top. Now a headline DJ, a UK Top 10-charting producer, and founder of @doof_music - the lab
7.8K views · 15 days ago
@NOTION blew our minds in the Mixmag Lab Watch the full set now via 🔗 #notion #dj #mixmaglab #dance #ukg
247.7K views · 3 months ago
Skepta drops his tribute to Amy Winehouse in The Lab LDN 🕊️ #mixmag #mixmaglab #skepta #jammer #mastiempo #dancemusic #housemusic #electronicmusic #thelab #labldn #dj #djset #amywinhouse #fyp #foryoupage
883.7K views · 2 years ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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