Matrix✓

When her hair needs hydration to hit all the right moves, @daniela_avanzini reaches for her ultimate secret: Food For Soft Oil 💚 It delivers: 7x More Hydration* 72H Of Long-Lasting Moisture 2X More Shine @KATSEYEWORLD #MatrixMoves #MatrixKATSEYE #FoodForSoft *system of shampoo, conditioner or mask & oil vs. non-conditioning shampoo

@sophialaforteza knows a queen's hair stays radiant around the clock. Her secret for major shine that lasts?️ Glow Mania Glazing Queen Mask ❤️ 3x More Vibrant Glow* Instant Diamond-Like Glow Works On All Color Types @KATSEYEWORLD #MatrixMoves #MatrixKATSEYE #GlowMania *with use of shampoo, conditioner/mask, leave in.

We put our pros on the hot seat for a rapid-fire hair quiz ⚡️ #Matrix #BlondeMAX

@y0on_cha3 knows her hair needs an all-in-one hero that never misses a beat. Her secret weapon for hair that feels unstoppable? Miracle Creator Multi-Tasking Treatment 💜 This powerhouse brings 20 Beautifying Benefits for Nourishment, Shine, and Smoothness! @KATSEYEWORLD #MatrixMoves #MatrixKATSEYE #GlowMania

Ready for an active summer without the frizz? Our Mega Sleek line, powered by Oleic Acid and Jojoba oil, keeps your curls vibrant and frizz-free for 96 hours*, even in 97% humidity! ** Embrace endless summer fun with vibrant, frizz-free curls that shine ✨ #Matrixhair #MegaSleek  *Mega Sleek Topcoat **System of shampoo, mask, and topcoat vs non-conditioning shampoo

@meretmanon needs curls that keep up, no exceptions. Her go-to for defined, bouncy curls for days? A Curl Can Dream 💛 Curl Definition For Up To 48H No Weigh-Down All Day Moisture @KATSEYEWORLD #MatrixMoves #MatrixKATSEYE #ACurlCanDream

Give your curls the ultimate treat! ✨ Our Food For Soft routine delivers deep nourishment, intense hydration, and brilliant shine. Get ready to flaunt those vibrant, healthy, and happy curls. #Matrixhair #FoodForSoft

@lararajj says good hair is the key to shining on stage. Her secret weapon for that show-stopping sleekness? Mega Sleek Topcoat 🧡 96H Frizz Control 12X More Smoothness* Vibrant Shine* Lasts Up To 5 Shampoos @KATSEYEWORLD #MatrixMoves #MatrixKATSEYE #MegaSleek *System of Mega Sleek shampoo, mask, & Topcoat vs. non-conditioning shampoo.

Frizz-free summer? Wish granted 😉 Say goodbye to humidity drama and hello to smooth, shiny strands with Mega Sleek. Formulated with Oleic Acid & Jojoba Oil, it locks out humidity so you can defy frizz all summer long! #Matrix #MegaSleek

Root melt magic✨ From grown-out to glowing, we are absolutely obsessed with this seamless blonde blend done with Super Sync. #Matrix #SuperSync #BlondeHair

We’re thrilled to welcome global girl group @KATSEYE into the Matrix family as our first-ever global brand ambassadors, embodying the heart of who we are: all hair types, all humans.​ KATSEYE brings iconic moves to the stage, Matrix brings professional haircare to transform choreography into hairography that hits. Every. Single. Time. ​ #MatrixMoves #MatrixKATSEYE​ @meret manon @LARA RAJ @daniela avanzini @Yoonchae @sophia laforteza @Megan Skiendiel