🤝
Make a deal with Kosas
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
434.6K
Total likes
2.21M
Videos
841
Following
3.2K
💰 Suggested sponsorship rate
$235 – $382 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
Known for
📊 Engagement & reach
Engagement rate · Building
0.61%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
2.6K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
11.7K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
1.5 / week
A more selective poster — each video gets room to breathe.
Follower / following
138×
Follows just 3.2K back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 11.7K views per stream.
📤Posts about 1.6× per week.
💬0.61% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
🛡️ Audience credibility
38/100
Low
- Est. 64% real, active audience · Medium fake-follower risk.
- Low engagement (~2.7% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 0.61% engagement — below the ~12% typical for this size.
Est. authentic audience
64%
Fake-follower risk
Medium
Data confidence
High
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a planning estimate, not connected analytics.
Gender split
Male 44% Female 56%
Age · peak 18-24
13-1720%
18-2442%
25-3421%
35-4412%
45+5%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
💚 Brand affinity
EstimatedBrands Kosas's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
100% makeup. 100% skincare.
shop @sephora
📸 Gallery
Recent content
meet us at pantry ☁️ for a limited time only, sip cloud set matcha and cloud set latte by kosas + receive free mini cloud set loose powder* at @pantrypantrypantry at @madhappy weho to celebrate our latest launch. plus, first 50 guests each day will receive a free full-size kosas product with their order.* each custom drink is infused with vanilla + butterfly pea and topped with a light, airy, sweet cloud inspired by the soft, weightless finish of cloud set. available exclusively at pantry west h
12K views · 1 day ago
something light and airy is coming soon. any guesses? find out tomorrow ☁️ #kosascloudset #kosasdrink #pantrywesthollywood #clouddrink #cloudsetloosepowder
3.3K views · 2 days ago
100% agreed this is the best loose powder they've ever tried* new translucent cloud set loose powder is here. featherweight, comfortable, melts into skin with the most natural, skin-like finish. now in five translucent complexion shades for all-over setting and blurring. #kosascloudset #kosaspowder #loosepowder #translucentpowder
7.5K views · 15 days ago
the translucent powder you've been asking for is here ultra-sheer all-over setting powder that's safe for sensitive skin + sweeps away shine, not glow. new translucent cloud set loose powder is available now exclusively on the @sephora app #sephoraapp #sephora #kosascloudset #kosasloosepowder #kosaspowder
13.2K views · 16 days ago
enter to win our cloud set loose mailer ☁️ unlimited entries. giveaway closes 7.18 #cloudsetloose #kosasloosepowder #prmailer #prunboxing #giveaway
15.5K views · 19 days ago
Replying to @Maggie Meraz our founder, sheena, on getting her dream set with new cloud set loose powder. smooth, skin like + never flat, cakey, or dry. -clinically tested to set makeup for 12 hours -sweeps away shine, not glow -smooths the appearance of pores + texture -bamboo stem extract helps reduce oil over time -natural, airbrushed finish -talc free + non-comedogenic arrives 7.13 exclusively on the @sephora app #sephora #kosaspowder #cloudsetpowder #loosepowder #translucentpowder
20.6K views · 19 days ago
formulated to feel soft and weightless on skin. cloud set loose powder is now available in five ultra-translucent skin-like shades for all-over setting and blurring with a natural finish. find yours 7.13 exclusively on the @sephora app #sephora #kosaspowder #cloudsetpowder #loosepowder #translucentpowder
12.1K views · 20 days ago
something new, coming soon ☁️ #cloudsetpowder #kosaspowder #settingpowder #kosas #sephora
4.1K views · 22 days ago
Impressionist, through @Petra Collins lens #petracollins #kosas #kosasimpressionistmultistick
21.2K views · 1 month ago
a look into the art of the flush, presented by @petrafcollins. a self-portrait series inspired by impressionist multistick and shot for kosas. #kosas #petracollins #petracollinsxkosas #kosasimpressionist #petracollinsphotography
8K views · 1 month ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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