King Arthur Baking ✓

TikTok @kingarthurbakingcompany Shopping & Retail

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Make a deal with King Arthur Baking

🔒 Paid proposals held safely in escrow — released only when the work's approved.

💰 Sponsorship Deal 🤝 Collab Deal 🎬 Hire for UGC 🎙️ Book Podcast 🎤 Book Event Appearance

Followers

145.8K

Status

⚫ Offline

Known for

3.3M views And now a bite-sized lesson on maintaining sourdough starter, with Amber Eisler, director of the King Arthur Baking School! Our NEW "Sourdough For Beginners" On-Demand class teaches you to make all kinds of sourdough breads — plus, all our On-Demand classes can be watched whenever you want, from wherever you want. Learn more and sign up by following the bakewithus link in our profile #sourdough #sourdoughstarter #baking #breadbaking #bakingclass #kingarthurbaking #kingarthurflour

‼️Brace yourselves for a pizza that does *not* play by the rules. The 2026 #RecipeOfTheYear is Flaky Puff Crust Pizza, a sheet-pan pie with a crust so flaky and shatteringly crisp, that thinking of it in simple terms like “thin” or “thick” just doesn’t capture this unique pizza. This dough gets a croissant-like treatment, but with far less fuss: Simple lamination is achieved with frozen grated butter (no butter block to deal with!) and a streamlined folding process. The resulting layers puff int

888.3K views ‼️Brace yourselves for a pizza that does *not* play by the rules. The 2026 #RecipeOfTheYear is Flaky Puff Crust Pizza, a sheet-pan pie with a crust so flaky and shatteringly crisp, that thinking of it in simple terms like “thin” or “thick” just doesn’t capture this unique pizza. This dough gets a croissant-like treatment, but with far less fuss: Simple lamination is achieved with frozen grated butter (no butter block to deal with!) and a streamlined folding process. The resulting layers puff int

65.1K views Recipe of the Year 2026 is here! Have you ever seen a pizza that has a flaky, layered, shatteringly crisp crust? That’s exactly what you’ll experience with our Flaky Puff Crust Pizza. We borrowed some techniques from pastry (thanks, croissants!) and used them to make a pizza that is light yet rich and undeniably craveable. Get the recipe and try it for yourself at the bakewithus link in our profile!

How satisfying is a perfectly leveled teaspoon? The design of a baking soda box makes it possible with every scoop, and we've hacked our spice jars to do the same. Instead of peeling off the whole seal, slice it halfway across with a paring knife and only peel off half. You'll have the perfect straight edge to level off your spoon with every measure!

14.8K views How satisfying is a perfectly leveled teaspoon? The design of a baking soda box makes it possible with every scoop, and we've hacked our spice jars to do the same. Instead of peeling off the whole seal, slice it halfway across with a paring knife and only peel off half. You'll have the perfect straight edge to level off your spoon with every measure!

📊 Engagement & reach

Engagement rate · Building

0.52%

Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.

Avg likes / video

763

Typical likes on a recent post — the clearest proof of how hard the audience reacts.

Avg views / video

357.6K

Measured across recent posts — that’s 2× their follower count, the reach a sponsored video actually earns.

Posting cadence

0.15 / week

A more selective poster — each video gets room to breathe.

🏷️ Niche & audience

Content niche

Shopping & Retail

The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from King Arthur Baking's TikTok.

@kingarthurbakingcompany

💡 Did you know?

👁️Averages 357.6K views per stream.

💬0.52% engagement rate.

🏅Earned the 100K Followers for passing 100K followers.

🛡️ Audience credibility

70/100 Good

Est. 82% real, active audience · Low fake-follower risk.
Strong content engagement (~2.5× of followers) — an active, real audience.
Verified account.
0.52% engagement — below the ~3.5% typical for this size.

Est. authentic audience

82%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 50% Female 50%

Age · peak 18-24

13-1717%

18-2444%

25-3423%

35-449%

45+7%

Top geographies

United States34%
India11%
United Kingdom8%
Brazil6%
Indonesia5%

Likely interests

ShoppingDealsLifestyle

💚 Brand affinity

Estimated

Brands King Arthur Baking's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

About

We love baking. You love baking. Did we just become best friends?

📸 Gallery

Recent content

❤️->🍓 The secret to a strawberry cookie that survives a lunchbox: skip the fresh berries. A fresh strawberry is ~90% water. These Strawberry Shortcake sandwich cookies use freeze-dried strawberries in the filling for the full flavor of a ripe berry and none of the sogginess. The cookie underneath is made with cream, so you get shortcake flavor with shortbread structure: soft, tender, melt-in-your-mouth. For the stem 🌱 (Although these cookies are just as cute without!) ¼ cup powdered sugar ¼ tsp

1.7K views · 3 days ago

the counter's a disaster. the sink's full. let's do it again tomorrow ❤️

2.7K views · 5 days ago

Find someone who looks at you like Martin looks at pizza Martin co-wrote The Book of Pizza straight from the heart ♥️🍕 Links in our bio

1.5K views · 16 days ago

10/10 weekend activity 🍋 Parents, please make sure any raw flour is kept out of those adorable little mouths! Recipe link is in our bio

3.3K views · 23 days ago

Some parties call for cake. Others, a quiche. It's best to be prepared for both. From breakfast through dessert, we come back to these bakes with Pride all year long! 🏳️‍🌈 Links in our bio.

1.9K views · 25 days ago

have your cake and eat your candles too Are you really getting older if the (dark or milk chocolate) evidence is nowhere to be seen? 👀 links in our bio

4.2K views · 27 days ago

if this is wrong i don't want to be right

4.3K views · 1 month ago

Some strawberry cakes have you waiting all year for berry season. This one has a shortcut. 🍓 @yossyarefi's recipe uses freeze-dried strawberries, packing big strawberry flavor into every bite and turning the buttercream into a fluffy pink cloud. Since fresh berries are having their moment right now, go ahead and pile a few on top for good measure! Recipe link in our bio.

3K views · 1 month ago

How satisfying is a perfectly leveled teaspoon? The design of a baking soda box makes it possible with every scoop, and we've hacked our spice jars to do the same. Instead of peeling off the whole seal, slice it halfway across with a paring knife and only peel off half. You'll have the perfect straight edge to level off your spoon with every measure!

14.8K views · 1 month ago

Recipe of the Year 2026 is here! Have you ever seen a pizza that has a flaky, layered, shatteringly crisp crust? That’s exactly what you’ll experience with our Flaky Puff Crust Pizza. We borrowed some techniques from pastry (thanks, croissants!) and used them to make a pizza that is light yet rich and undeniably craveable. Get the recipe and try it for yourself at the bakewithus link in our profile!

65.1K views · 6 months ago

‼️Brace yourselves for a pizza that does *not* play by the rules. The 2026 #RecipeOfTheYear is Flaky Puff Crust Pizza, a sheet-pan pie with a crust so flaky and shatteringly crisp, that thinking of it in simple terms like “thin” or “thick” just doesn’t capture this unique pizza. This dough gets a croissant-like treatment, but with far less fuss: Simple lamination is achieved with frozen grated butter (no butter block to deal with!) and a streamlined folding process. The resulting layers puff int

888.3K views · 6 months ago

And now a bite-sized lesson on maintaining sourdough starter, with Amber Eisler, director of the King Arthur Baking School! Our NEW "Sourdough For Beginners" On-Demand class teaches you to make all kinds of sourdough breads — plus, all our On-Demand classes can be watched whenever you want, from wherever you want. Learn more and sign up by following the bakewithus link in our profile #sourdough #sourdoughstarter #baking #breadbaking #bakingclass #kingarthurbaking #kingarthurflour

3.3M views · 1 year ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Bob & Brad 47%

Andymation Store 46%

Paula's Choice 42%

iPokeTCG 42%

Thế Giới Cây Nho Shop 41%

Clovr Cards 41%

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King Arthur Baking ✓

Make a deal with King Arthur Baking

Known for

📊 Engagement & reach

🏷️ Niche & audience

📹 Recent videos

💡 Did you know?

🛡️ Audience credibility

👥 Audience demographics

💚 Brand affinity

About

📸 Gallery

Recent content

🔀 Audience overlap

More like this

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🎤 Event / appearance with King Arthur Baking