King Arthur Baking✓ Add us as a preferred source on Google
🔄 Data last refreshed 25 days ago
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Make a deal with King Arthur Baking
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
153.4K
Total likes
434.3K
Videos
573
Following
809
💰 Suggested sponsorship rate
$8K – $13K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor King Arthur Baking
Known for
1.3M views
‼️Brace yourselves for a pizza that does *not* play by the rules. The 2026 #RecipeOfTheYear is Flaky Puff Crust Pizza, a sheet-pan pie with a crust so flaky and shatteringly crisp, that thinking of it in simple terms like “thin” or “thick” just doesn’t capture this unique pizza. This dough gets a croissant-like treatment, but with far less fuss: Simple lamination is achieved with frozen grated butter (no butter block to deal with!) and a streamlined folding process. The resulting layers puff int
13.5K views
📊 Engagement & reach
Recent videos · views
Feb 17latest
Engagement rate · Building
0.49%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
758
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
401.3K
Measured across recent posts — that’s 3× their follower count, the reach a sponsored video actually earns.
Typical video
2.4K–13.5K views
Half of recent videos land in this range (median 7.1K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Spiky
0/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
0.13 / week
A more selective poster — each video gets room to breathe.
Follower / following
190×
Follows just 809 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 401.3K views per stream.
📤Posts about 0.1× per week.
💬0.49% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 50% Female 50%
Age · peak 18-24
13-1717%
18-2444%
25-3423%
35-449%
45+7%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Audience language
- English88%
- Other12%
Likely interests
ShoppingDealsLifestyle
🕵️ Fake follower check
Estimated61/100
Fair
Credibility score
80%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 80% real, active audience · Low fake-follower risk.
- Engagement (~2.6× of followers engage each post) is around typical for TikTok.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 0.49% engagement — below the ~4% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands King Arthur Baking's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
We love baking. You love baking. Did we just become best friends?
📸 Gallery
Recent content
On the pie apple spectrum, you have sweet, saucy Macs at one end; tart, firm Granny Smiths on the other; and a whole bunch of sweet contenders in between. More information at our link in bio #apple #appliepie #fallbaking #applevarieties #appleseason
283 views · 25 days ago
Skip the stress of a lattice pie: no plans, no pie pans. Just dessert. #pie #fall #fallbakingrecipes #kingarthurbaking #easyrecipesideas
843 views · 27 days ago
"grandma" hobbies unite It's just starting to get cool enough for quilts ... so why not one for your pie? Link in bio tfor this quilted pie technique from @lokokitchen #baketok #kingarthurbaking #baking #fallbaking #fall #fallbaking #fallbakingrecipes #pie #pies
13.3K views · 1 month ago
the recipe name is kind of a tip off but Mostly Apples Apple Cake 💁♀️ link in our bio
2.1K views · 1 month ago
made you look
2.9K views · 1 month ago
our muse: crust and crumb hand-formed using quality materials 🧺🥖 this is definitely a post about baking links in our bio
2.4K views · 1 month ago
13.5K views · 2 months ago
there goes the afternoon 😌
7.1K views · 2 months ago
🧱 When your brown sugar becomes more brick than play-doh, try these tips to soften it back into a usable ingredient: ⏰ Need it now: water and elbow grease. @bravetart's ratio is 3.5g (3/4 tsp) water per 8 ounces of sugar, kneaded in. 💤 Got 24 hours: a slice of soft bread in an airtight container with the sugar. Or our Brown Sugar Saver — soak, blot dry, toss it in! 🫙 Never deal with this again: move the sugar to an airtight container the day you open the bag, press the air out, and leave the Sav
4.4K views · 2 months ago
Recipe of the Year 2026 is here! Have you ever seen a pizza that has a flaky, layered, shatteringly crisp crust? That’s exactly what you’ll experience with our Flaky Puff Crust Pizza. We borrowed some techniques from pastry (thanks, croissants!) and used them to make a pizza that is light yet rich and undeniably craveable. Get the recipe and try it for yourself at the bakewithus link in our profile!
68.3K views · 9 months ago
‼️Brace yourselves for a pizza that does *not* play by the rules. The 2026 #RecipeOfTheYear is Flaky Puff Crust Pizza, a sheet-pan pie with a crust so flaky and shatteringly crisp, that thinking of it in simple terms like “thin” or “thick” just doesn’t capture this unique pizza. This dough gets a croissant-like treatment, but with far less fuss: Simple lamination is achieved with frozen grated butter (no butter block to deal with!) and a streamlined folding process. The resulting layers puff int
1.3M views · 9 months ago
And now a bite-sized lesson on maintaining sourdough starter, with Amber Eisler, director of the King Arthur Baking School! Our NEW "Sourdough For Beginners" On-Demand class teaches you to make all kinds of sourdough breads — plus, all our On-Demand classes can be watched whenever you want, from wherever you want. Learn more and sign up by following the bakewithus link in our profile #sourdough #sourdoughstarter #baking #breadbaking #bakingclass #kingarthurbaking #kingarthurflour
3.4M views · 1 year ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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Frequently asked questions
How much does King Arthur Baking charge for a sponsorship?
King Arthur Baking hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact King Arthur Baking for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify King Arthur Baking, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does King Arthur Baking have?
King Arthur Baking has 153,419 followers on TikTok.
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