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Followers
51.5K
Total likes
514.7K
Videos
547
Following
97
💰 Suggested sponsorship rate
$276 – $449 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor katiecouricmedia
Known for
📊 Engagement & reach
Recent videos · views
Oct 9latest
Engagement rate · Building
1.83%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
941
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
13.8K
Measured across recent posts — the real reach a sponsored video earns.
Typical video
291–2.2K views
Half of recent videos land in this range (median 683) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Spiky
1/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
4.5 / week
Posts several times a week — reliably active for a campaign window.
Follower / following
531×
Follows just 97 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Media & Entertainment
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 13.8K views per stream.
📤Posts about 5× per week.
💬1.83% engagement rate.
🏅Earned the 10K Followers for passing 10K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 42% Female 58%
Age · peak 18-24
13-1720%
18-2442%
25-3421%
35-4412%
45+5%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
EntertainmentLifestyleTrending
🕵️ Fake follower check
Estimated29/100
Low
Credibility score
61%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 61% real, active audience · Medium fake-follower risk.
- Low engagement (~0.3× of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- 1.83% engagement — below the ~11% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands katiecouricmedia's audience is most likely to respond to — from detected sponsorships in this niche.
About
Hi! We’re KCM, a digital media company founded by broadcast legend @katiecouric
📸 Gallery
Recent content
Elon Musk has spent roughly $366 million backing Republicans ahead of the midterms. Steve Schmidt argues that the spending won’t necessarily translate into electoral success — and says a Democratic-controlled Congress should investigate Musk’s role in DOGE and scrutinize his businesses and government contracts. Schmidt joined Katie Couric on her Substack show last week to discuss Musk’s political influence and the stakes of the 2026 midterms. Watch the full conversation on Katie’s YouTube channe
396 views · 2 days ago
When Gloria Steinem co-founded Ms. Magazine in 1971, it did something revolutionary: It treated women’s ideas as just as important as their appearance. It challenged the conventions of women’s media and made space for the ideas, ambitions, and experiences of women everywhere. More than 50 years later, that legacy is worth remembering.❤️ Katie gathered with two of Gloria's closest friends, actress and activist Marlo Thomas and feminist organizer Amy Richards, for a special tribute recorded live a
291 views · 2 days ago
Jamie Houghton wrote a letter to her daughter, Lauren, expressing all the things she couldn’t say while Lauren was navigating her own breast cancer journey, a journey Jamie herself knows all too well. While breast cancer may interrupt their lives, it will not define them. For these women, life will not be bowed or broken. In partnership with Eli Lilly and Company. #LillyPartner #BreastCancerAwarenessMonth #LillyBCStories
120 views · 4 days ago
Did you listen to last week's episode of The Art of Aging? In case you missed it, Katie's talking all things longevity in her new podcast series and last week was hormones 101. If you want to watch the whole episode, head over to YouTube or search for Next Question wherever you get your podcasts!
100.8K views · 6 days ago
Lauren Houghton was diagnosed with breast cancer at 34, before she would have typically begun regular screening. Having watched her own mother, Jamie, navigate breast cancer, Lauren credits Jamie with helping her recognize the importance of listening to her own body. In partnership with Eli Lilly and Company. #LillyPartner #BreastCancerAwarenessMonth #LillyBCStories
252 views · 8 days ago
“Trump is a human wood chipper.” That’s what Anthony Scaramucci told @katiecouric a few weeks ago. Scaramucci served just 11 days as Trump's communications director before being fired. Now, he’s offering advice to Katie Zacharia, who is reportedly on her way out as White House press secretary after just five days on the job. Scaramucci responded to the news on X, writing: “Dear @katiezacharia — speaking as the world's leading expert on short White House tenures: turn off the news and go enjoy yo
31.2K views · 9 days ago
A rocky debut, questions about her legal credentials, and one of the most high-profile jobs in Washington. Who is Katie Zacharia, President Trump’s new press secretary, and how did she get here? Let’s get into it. Read the full story at the link in bio. 📷: Getty/Tom Williams AP Photo/Alex Brandon/Julia Demaree Nikhinson 📹: AP Newsroom
573 views · 9 days ago
Why are women spending billions of dollars on perimenopause products? Because there is a lack of understand in the medical establishment of what the symptoms can really look like. This week on Next Question as part of Katie's Art of Aging series, she spoke with Dr. Stephanie McNally about all things hormones. You can find their conversation on YouTube or wherever you get your podcasts!
683 views · 10 days ago
New White House press secretary Katie Zacharia held her first briefing Tuesday, speaking for just 14 minutes and taking only three questions — all from conservative news outlets: Breitbart, Fox News and the Daily Mail. Zacharia, who succeeded Karoline Leavitt, said her goal is to “amplify” President Trump’s agenda, adding that the president is “his own best spokesperson.” She ended the briefing by directing reporters to ask Trump questions as he departed the White House. 📹: AP Newsroom
2.2K views · 12 days ago
@dannymeyer wasn’t exactly eager to turn @shakeshack into a chain. In fact, he worried that expanding would ruin what made it special. But after some convincing from a very persistent member of his team, he opened a second location—and the lines got even longer. So how do you grow without losing the magic? Danny says it all comes down to one thing: culture. Katie and Danny talked about growth, leadership, and what it takes to keep something special as it gets bigger in their conversation about h
1.6K views · 16 days ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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Frequently asked questions
How much does katiecouricmedia charge for a sponsorship?
katiecouricmedia hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
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How many followers does katiecouricmedia have?
katiecouricmedia has 51,490 followers on TikTok.
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