ILIA Beauty✓ Add us as a preferred source on Google
🔄 Data last refreshed 3 days ago
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Make a deal with ILIA Beauty
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
248.2K
Total likes
1.8M
Videos
1.9K
Following
325
💰 Suggested sponsorship rate
$40 – $65 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor ILIA Beauty
Known for
📊 Engagement & reach
Recent videos · views
Sep 29latest
Engagement rate · Building
0.38%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
954
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
1.5K
Measured across recent posts — the real reach a sponsored video earns.
Typical video
795–1.6K views
Half of recent videos land in this range (median 1.3K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Consistent
70/100
How steady views are across recent videos — a predictable reach a brand can plan around.
Posting cadence
6.8 / week
Posts several times a week — reliably active for a campaign window.
Follower / following
764×
Follows just 325 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 1.5K views per stream.
📤Posts about 7.6× per week.
💬0.38% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 46% Female 54%
Age · peak 18-24
13-1719%
18-2441%
25-3425%
35-4411%
45+4%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Audience language
- English88%
- Other12%
Likely interests
ShoppingDealsLifestyle
🕵️ Fake follower check
Estimated38/100
Low
Credibility score
64%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 64% real, active audience · Medium fake-follower risk.
- Low engagement (~0.6% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 0.38% engagement — below the ~4% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands ILIA Beauty's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
Makeup that makes your skin better™
Shop Holidays in Bloom ⬇️
📸 Gallery
Recent content
Kelly’s art supplies → Kelly’s art. Our Sr. Director of Global Brand Design flips the cam onto her own eye look feat. Thru Line Eyeliner. #ILIABeauty #ThruLine #Eyeliner #FlipTheCamera #EyeMakeup
811 views · 4 days ago
Ask Sasha Plavsic anything. Our founder sheds light on Sun Serum SPF 50 + Skin Tint SPF 40—our two mineral SPF formulas. #ILIABeauty #SuperSerumSkinTint #SunSerum #MineralSunscreen #SPF
675 views · 4 days ago
Our favorite compliment? Hearing about all the compliments you get. Our founder, Sasha Plavsic, explains the beauty of our dual-sided Limitless Lash wand and why it makes all the difference. #ILIABeauty #ilialimitlesslash #beautyfounder #mascara
795 views · 5 days ago
We were just trying to blend in and then this happened... 🏆We’re thrilled to announce that Skin Blur has won a 2026 @Marie Claire Magazine US Beauty Award for Best Concealer. The featherweight formula has become a fast favorite since its launch earlier this year. Shop all 34 self-setting shades at ILIABeauty.com. #ILIABeauty #SkinBlurConcealer #MarieClaire #BeautyAwards #BestConcealer
528 views · 7 days ago
Sorry, plate’s full. Shop our limited edition holiday collection at ILIABeauty.com.
1.6K views · 7 days ago
California dreaming. Last year’s sold-out Ethereal Palette is back with three fresh shade collections @Sephora and ILIABeauty.com #holidaysets #giftideas #iliabeauty #newmakeup #fallmakeup
1.6K views · 8 days ago
“Nature is always my main inspiration.” says LA-based artist Marleigh Culver. As the visionary behind this year's California-inspired holiday packaging, she started by researching native flora + fauna from fuchsia-flowered gooseberry to whiteleaf manzanita, picking out defining characteristics like petals and serrated leaf edges. As for color? That was more intuitive for Marleigh. “I loved being able to reference ILIA’s shade palette... I’ll mix colors and follow my gut on whether a color feels
1.1K views · 11 days ago
The Art of the Eye Atelier made its final stop in Greenwich last week. From an intimate brunch to an in-store event @Sephora, our Greenwich community came thru to celebrate the new Thru Line Waterproof Eyeliner. We want to hear from you—where should we pop up next year? Let us know in the comments. ✨ #ILIABeauty #BeautyEvent #PopUp #BeautyPopUp #eventrecap
1.3K views · 12 days ago
Sneak peek at our new limited edition seasonal sets—each wrapped in custom California flora-inspired artwork. #ILIABeauty #Holiday2026 #holidaybeauty #holidaygifts #CaliforniaFlora
2.4K views · 13 days ago
Season’s greetings from sunny California. #holidaysets #giftideas #iliabeauty #newmakeup #fallmakeup
3.8K views · 13 days ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
Circle K Stores
48%
everleaf-US
47%
meliebianco
45%
Kiss Beauty
45%
WyzeTreasureHunt
45%
ThredUp
40%
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Frequently asked questions
How much does ILIA Beauty charge for a sponsorship?
ILIA Beauty hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact ILIA Beauty for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify ILIA Beauty, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does ILIA Beauty have?
ILIA Beauty has 248,243 followers on TikTok.
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