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Howdens
Followers
75.5K
Total likes
654.5K
Videos
838
Following
61
🎁 Free analysisfor Howdens

Known for

📊 Engagement & reach

Recent videos · views
Apr 8latest
Engagement rate · Building
1.04%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
781
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
681.2K
Measured across recent posts — that’s 9× their follower count, the reach a sponsored video actually earns.
Typical video
1.6K–268.3K views
Half of recent videos land in this range (median 199.8K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Spiky
18/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
0.05 / week
A more selective poster — each video gets room to breathe.
Follower / following
1.2K×
Follows just 61 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Home, Furniture & Appliances
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from Howdens's TikTok.

@howdensjoinery

💡 Facts

👁️Averages 681.2K views per stream.
📤Posts about 0.1× per week.
💬1.04% engagement rate.
🏅Earned the 10K Followers for passing 10K followers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 44% Female 56%
Age · peak 18-24
13-1720%
18-2442%
25-3421%
35-4412%
45+5%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

🕵️ Fake follower check

Estimated
75/100
Good Credibility score
88%
Real Real audience
Low Fake-follower risk
High Data confidence
  • Est. 88% real, active audience · Low fake-follower risk.
  • Strong engagement (~9× of followers engage each post) — an active, real audience.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • 1.04% engagement — below the ~10% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

About

🇬🇧 The UK’s Number 1 Kitchen Supplier. 🇮🇪 Also serving ROI. 📍 850+ depots.

📸 Gallery

Recent content

@JB INTERIORS shows how it’s done with a clean fit using our Oake & Gray Light Oak Luxury Rigid Vinyl Flooring – all in the finishing details. 💪 Got a flooring tip or fit to share? Tag @howdensjoinery in your content for a chance to be featured!
1.5K views · 4 days ago
£1,000 for Ticketmaster and a £5 Greggs voucher? Sounds like a win-win. 👀🎟️ Post an IG Story featuring Howdens, tag us and use #TradeFest for your chance to win. See full T&Cs: www.howdens.com/promotions
814 views · 4 days ago
A quality fit by @gavintuttoncarpentry for Oti Mabuse's kitchen. Pocket doors slide neatly out of sight, keeping the pantry accessible without doors getting in the way. It's a small detail, but one that makes a big impact in everyday kitchen use.
66.6K views · 5 days ago
It's easy to overlook a handle. Until you realise it's one of the most used parts of a house. That's why our handles are tested through 100,000 cycles, equivalent to 7-8 years of usage, for strength and durability, so you can fit with confidence. Quality products. Reliable performance. No call-backs.
1.6K views · 6 days ago
In Oti Mabuse’s new kitchen, Oake & Gray Timeless Oak flooring helps tie the whole look together, bringing warmth, texture and character throughout. Plus, with no island taking centre stage, there's plenty of room for a celebratory dance or two. 💃🏾✨ #KitchenInspiration #Flooring #OakeAndGray
209.9K views · 7 days ago
Anyone else already spending the prize before they've won it like @drobinson_official? 👀 We get it... but someone has to win, right? That's exactly why you don't want to miss TradeFest, running until the end of October. It's better than a sale, with amazing offers, depot events, and your chance to Win a Van, sponsored by @lamona.official, with a prize package worth over £65,000. 🚐 Head down to your local depot and see what's happening. See full T&Cs: www.howdens.com/promotions #TradeFest
369.8K views · 7 days ago
TradeFest has officially landed in ROI 🇮🇪🔥 And it's not just the deals... one lucky winner will be heading off on holiday with a €2,500 holiday voucher sponsored by @Lamona.Official ☀️ Running from now until the end of October, get involved at your local Howdens depot 👊 @seanryancarpentry See full T&Cs: www.howdens.com/promotions #TradeFest
268.3K views · 8 days ago
A closer look at the detail’s that make a kitchen. Our Design Director, Adrian Heaton, shares his three favourite features from the Howdens kitchens showcased at Grand Designs Live - from thoughtful finishing touches to clever hidden storage and everything in between. Because it’s often the detail’s you don’t immediately notice that make the biggest difference. What feature would you choose? 👀 #howdens #kitcheninspiration #kitchendesign
199.8K views · 11 days ago
During TradeFest there’s so much happening across Howdens Depots, so make sure you don’t miss out; and get involved. You never know who could be there and what deals you’ll find🔥
1.1K views · 11 days ago
47 questions later, he's practically an expert. 😂 We thought @the_rygroup was stopping by for a quick chat about TradeFest... Something tells us we'll be seeing him again, armed with another list of questions. See full T&Cs: www.howdens.com/promotions
154.8K views · 11 days ago
We just can't get enough of this kitchen. 🥰 Instagram: @the_berry_build #fyp #viral #ForYou #ForYouPage #Kitchen #KitchenDecorIdeas #KitchenMakeover #GreyKitchen #TwoToneKitchen #KitchenTour #ShakerKitchen #HomeDecor #KitchenDecorIdeas
3.2M views · 4 years ago
Let's take a tour of Olivia Bowen and Alex Bowen's Howdens kitchen. 🤍 @Olivia Bowen #fyp #viral #ForYou #ForYouPage #Kitchen #KitchenDecorIdeas #KitchenMakeover #GreyKitchen #Bowens #OliviaBowen #AlexBowen #TheBowens
3.7M views · 4 years ago

Frequently asked questions

How much does Howdens charge for a sponsorship?
Howdens hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Howdens for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Howdens, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Howdens have?
Howdens has 75,467 followers on TikTok.

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