Hot Wheels✓ Add us as a preferred source on Google
🔄 Data last refreshed 2 hours ago
🤝
Make a deal with Hot Wheels
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
1.1M
Total likes
10.7M
Videos
344
Following
52
💰 Suggested sponsorship rate
$16.2K – $26.3K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Hot Wheels
Known for
📊 Engagement & reach
Engagement rate · Average
2.81%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
31K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
810.7K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
5.5 / week
Posts several times a week — reliably active for a campaign window.
Follower / following
21.2K×
Follows just 52 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
💡 Facts
👁️Averages 810.7K views per stream.
📤Posts about 6× per week.
💬2.81% engagement rate.
🏅Earned the 1M Followers for passing 1M followers.
🕵️ Fake follower check
Estimated61/100
Fair
Credibility score
80%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 80% real, active audience · Low fake-follower risk.
- Engagement (~0.7× of followers engage each post) is around typical for TikTok.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 2.81% engagement — below the ~9% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
Challenge Accepted.
📸 Gallery
Recent content
Halfway was never really @maluma’s thing.
1.1K views · 1 day ago
@maluma is showing his culture to the world 🇨🇴
4.4K views · 2 days ago
Car lover. Collector. Challenger. @maluma gets what Hot Wheels is all about.
4.1K views · 3 days ago
For @maluma, Hot Wheels means more than cars. It’s culture.
3.5K views · 3 days ago
If you know @maluma you know it's Colombia 🇨🇴 Maluma takes us through the inspiration behind his die-cast.
4K views · 4 days ago
A childhood dream, built in 1:64. Inspired by @Robert Lewandowski's relentless pursuit of greatness, this 1997 Porsche 911 GT1 celebrates that journey - from dreaming about owning a Porsche as a kid in Poland to making it a reality. Finished in Poland's red and white, with his iconic celebration and No. 9, every detail tells the story of a challenger. Collect yours now on MattelCreations.com.
190.3K views · 7 days ago
Challenges have always been part of the game for @_rl9
449.1K views · 8 days ago
From playing with Hot Wheels to inspiring one of his own 🏎️ @_rl9
371.5K views · 8 days ago
Changing the game on and off the pitch. Get to know what drives @_rl9
2.4M views · 10 days ago
@_rl9 knows it doesn't matter if you win or lose as long as you accept the challenge.
2.8M views · 11 days ago
Three Legends, one unforgettable night, and the Hot Wheels die-cast reveals worth the wait. @Supercar Blondie @Juan Luis @Robert Lewandowski
1.4M views · 12 days ago
Different passions. Different paths. One challenger spirit. Hot Wheels Challenge Accepted: Behind The Legends featuring Robert Lewandowski, Maluma, and Supercar Blondie. @Supercar Blondie @Robert Lewandowski @Juan Luis @mattel
2.1M views · 15 days ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
More like this
Find more →Frequently asked questions
How much does Hot Wheels charge for a sponsorship?
Hot Wheels hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Hot Wheels for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Hot Wheels, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Hot Wheels have?
Hot Wheels has 1,103,757 followers on TikTok.
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🎤 Event / appearance with Hot Wheels
Booking an event / appearance is a Pro feature. Upgrade to book Hot Wheels for an in-person or virtual appearance — payment held safely in escrow until the event is done.
- ✓ Book them for events, livestreams, panels & more
- ✓ Hot Wheels gets notified by email
- ✓ Fee held in escrow, released after the appearance
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