Haus Labs✓ Add us as a preferred source on Google
🔄 Data last refreshed 5 hours ago
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Make a deal with Haus Labs
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
866.4K
Total likes
6.4M
Videos
1.3K
Following
1
💰 Suggested sponsorship rate
$261 – $424 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Haus Labs
Known for
10.7K views
Our next complexion muse is almost here. Who do you think it is?
📊 Engagement & reach
Engagement rate · Building
0.59%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
5.1K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
13K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
3.3 / week
Posts several times a week — reliably active for a campaign window.
Follower / following
866.4K×
Follows just 1 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 13K views per stream.
📤Posts about 3.7× per week.
💬0.59% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 44% Female 56%
Age · peak 18-24
13-1719%
18-2441%
25-3425%
35-4411%
45+4%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
🕵️ Fake follower check
Estimated38/100
Low
Credibility score
64%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 64% real, active audience · Medium fake-follower risk.
- Low engagement (~1.5% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 0.59% engagement — below the ~12% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands Haus Labs's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
Hello Beauty
Next-Gen makeup by @ladygaga
📸 Gallery
Recent content
Makeup that looks like skin, always. @Lisa gets ready with: Triclone Foundation in 120 Light Triclone Concealer in 12 Light Color Fuse Blush Balm in Glassy Ginger Lip Shaping Pencil in Peony Tulle
6.8K views · 2 days ago
Haus Labs is checked in and ready to roll out. We’re en route to @SephoraMiddleEast: UAE, Saudi Arabia, Kuwait, Qatar, Bahrain + Oman. Landing online September 21 and in store October 1.
6.7K views · 4 days ago
NYC, step inside our Triclone pop-up. Stop by the last day for expert shade matching, exclusive merch and a gift with qualifying purchase. 76 Greene St 12–6 PM
8.5K views · 8 days ago
NYC 🗽 Find your shade with us 76 Greene Street New York, NY 10012 Get shade matched by an expert for Triclone Foundation & Concealer, with exclusive merch and more. Sep 10 | 2–7 PM Sep 11 + 12 | 12–6 PM RSVP at the link in bio to secure your appointment.
22.4K views · 12 days ago
The MUA behind the coolest lips. @yasminist shows us how she applies The Edge Lip Shaping Pencil in Taffeta Blush (a cool woody rose) using the Dual-Ended Detailing Brush. Available now at hauslabs.com.
10K views · 13 days ago
When @Shaysullivan drops a new lip combo, we take notes. Available now at hauslabs.com, @Sephora, @sephoracanada + @Kohl’s #sephoraxkohls
15.2K views · 16 days ago
Do you speak Concealer? Philippine Leroy-Beaulieu adds the secret sauce to our hero ingredients. BioTech Caffeine depuffs Fermented Arnica visibly reduces redness BioFerment 7 Complex protects from stress Philippine wears shade 03 Fair. Shop all 31 shades of Triclone Concealer at hauslabs.com, @Sephora, @sephoracanada + @Kohl’s #sephoraxkohls Directed by: @katkorb Makeup by: @yad1m
9.4K views · 17 days ago
We love Concealer, starring Philippine Leroy-Beaulieu. Philippine wears Triclone Foundation in 160 Light and Triclone Concealer in 03 Fair. Shop the collection at hauslabs.com. Directed by: @katkorb Makeup by: @yad1m
10.2K views · 19 days ago
Who is this icon? Wake up tomorrow to meet our newest complexion muse.
30.5K views · 20 days ago
Our next complexion muse is almost here. Who do you think it is?
10.7K views · 21 days ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
Caliray
48%
DanessaMyricksBeauty
47%
raybanmeta
46%
Dove Beauty & Personal Care
45%
Glossier
45%
SKIMS
43%
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Frequently asked questions
How much does Haus Labs charge for a sponsorship?
Haus Labs hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Haus Labs for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Haus Labs, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Haus Labs have?
Haus Labs has 866,355 followers on TikTok.
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