Hairlust®✓ Add us as a preferred source on Google
🔄 Data last refreshed 15 days ago
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Make a deal with Hairlust®
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
101.6K
Total likes
566.2K
Videos
724
Following
397
💰 Suggested sponsorship rate
$9.3K – $15K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Hairlust®
Known for
63.8K views
Which Color Renew™ shade wins? 🤎 Ash Brunette ❤️ Cherry Red 💜 Frosted Lilac 💗 Pale Rose 🧡 Golden Copper 🤍 Beige Blonde ❄️ Icy Pearl Blonde
📊 Engagement & reach
Recent videos · views
Oct 17latest
Engagement rate · Building
0.77%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
782
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
462.7K
Measured across recent posts — that’s 5× their follower count, the reach a sponsored video actually earns.
Typical video
864–63.8K views
Half of recent videos land in this range (median 1.1K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Spiky
9/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
0.22 / week
A more selective poster — each video gets room to breathe.
Follower / following
256×
Follows just 397 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Beauty
The lane this creator is known for — match it to your product for the most native-feeling collab.
Primary market
Denmark
Where most of the audience is — factor into shipping, language and campaign timing.
💡 Facts
👁️Averages 462.7K views per stream.
📤Posts about 0.2× per week.
💬0.77% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
📍Based in Denmark.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 8% Female 92%
Age · peak 18-24
13-1716%
18-2443%
25-3422%
35-4413%
45+6%
Top geographies
- Denmark52%
- United States14%
- United Kingdom6%
- India5%
Likely interests
BeautySkincareMakeupShopping
🕵️ Fake follower check
Estimated75/100
Good
Credibility score
88%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 88% real, active audience · Low fake-follower risk.
- Strong engagement (~4.6× of followers engage each post) — an active, real audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 0.77% engagement — below the ~4% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands Hairlust®'s audience is most likely to respond to — from detected sponsorships in this niche.
About
Clean, conscious and seriously effective hair products 🌸
Certified organic + vegan + B Corp 🌱
Responsibly made in Denmark
📸 Gallery
Recent content
POV: your Sunday morning ritual includes a little hair love too ☕️📖💗 Hair Formula Gummies, a slow coffee and a glossy hair moment — Sundays done right ✨ #SundayReset #HairCareRoutine #SelfCareSunday #GlossyHair #HairTok
463 views · 20 days ago
POV: your nighttime hair routine sounds this satisfying 💫🤎 A little Split Fix™ Hair Oil through the lengths, then everything goes into the XXL Bamboo Hair Bonnet. Wake up, take it off and let the glossy reveal do the talking ✨ #HairTok #HairASMR #NighttimeHairRoutine #HairBonnet #Hairlust
614 views · 28 days ago
Between wash days, but make it fresh 💕✨ Refresh Dry Shampoo for the ultimate quick hair reset Smooth flyaways with our Final Touch™ Hair Styling Stick 💗 Finish with Final Touch™ Hair Spray to keep everything in place Refresh, smooth, set — and you’re ready to go 💫 #hairtok #dryshampoo #hairrefresh #everydayhair #hairroutine
870 views · 1 month ago
Which Color Renew™ shade wins? 🤎 Ash Brunette ❤️ Cherry Red 💜 Frosted Lilac 💗 Pale Rose 🧡 Golden Copper 🤍 Beige Blonde ❄️ Icy Pearl Blonde
63.8K views · 3 months ago
Meet Color Renew™ — our brand new semi-permanent color masks that gradually washes out over 5–20 washes. 97% naturally derived ingredients. ✓ Rich in organic birch sap, organic jojoba oil, and hydrolyzed quinoa ✓ Free from PPD, ammonia, and peroxide ✓ 7 shades
56K views · 3 months ago
Sleek hair just hits different ✨ Smooth edges, no flyaways, that all-day polished finish Edge Control Gel + Dual-Edge Brush for hold, precision, and shine 💫 #sleekhair #hairtok #slickbackbun #beautyroutine #hairgoals
864 views · 3 months ago
Postpartum shedding can feel so intense… like why is my hair everywhere 🤍 You’re not alone When showers get shorter and time feels limited, small things can still help your scalp and hair 🌿 Key steps 👇 ✨ Grow Perfect™ Hair Growth Serum in the evening, quick and easy 💆♀️ Gentle scalp massage for extra support 🌿 Grow Perfect™ Hair & Scalp Oil before shower, 10 minutes helps 🌙 Bamboo Hair Bonnet to protect while you sleep Low effort, high impact care
839 views · 3 months ago
Back to work, back to school 💕✨ French Twist Hair Comb Clip for an instant put-together look Twist, clip, go 💗 Secure, gentle, effortless 4 dreamy colors to match every mood 💫 #hairtok #backtoschool #easyhairstyle #itgirlaesthetic #everydayhair
1.1K views · 3 months ago
Beauty sleep, but make it protective 🌙🛏️ @annalunderot showing her overnight routine with bamboo bedding + bonnet ✨ Less friction, less frizz, softer mornings 🌿 Smooth, breathable, gentle all night Vegan, silky-soft, and in so many colors 🤍 #beautysleep #hairtok #nighttime #silkyhair #selfcareroutine
949 views · 3 months ago
Kissing my favorite hairstyle over FaceTime 💖😍 #zaralarsson #sleekbun #scandinavianstyle #scandigirl #sleekhair
327.3K views · 10 months ago
From bedtime to perfect brunch date curls ☁️✨@Curlykiet The Silky Bonnet keeps your curls in shape, the Curl Crush™ Styling Collection brings them back to life, and our new Banana Clip adds that effortless last touch of volume. 🧡 Have you tried a banana hairclip? 🍌 #curlyhair #silkbonnet #healthyhairtips #bananaclip #bonnets
2.4M views · 11 months ago
Always use heat protection spray, your hair will love you for it! 🔥 Just look at that shine and healthy hair 😍 @Vilma #shinyhair #healthyhairtips #heatprotector #naturalhaircare #blowoututorial
2.7M views · 1 year ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
Aromazone_officiel
47%
PrettyCurlyGirlProducts
47%
Onlybio.life
45%
TheBeachwaver
43%
L’Oréal Professionnel
42%
TYPEBEA
41%
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Frequently asked questions
How much does Hairlust® charge for a sponsorship?
Hairlust® hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Hairlust® for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Hairlust®, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Hairlust® have?
Hairlust® has 101,620 followers on TikTok.
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