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🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
541.7K
Total likes
29.6M
Videos
1.9K
Following
198
💰 Suggested sponsorship rate
$16.5K – $26.8K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Guardian Australia
Known for
📊 Engagement & reach
Recent videos · views
Jul 21latest
Engagement rate · Building
2.83%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
15.3K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
825.8K
Measured across recent posts — that’s 2× their follower count, the reach a sponsored video actually earns.
Typical video
6K–58.1K views
Half of recent videos land in this range (median 16.2K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Spiky
0/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
0.89 / week
A more selective poster — each video gets room to breathe.
Follower / following
2.7K×
Follows just 198 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Media & Entertainment
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 825.8K views per stream.
📤Posts about 1× per week.
💬2.83% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 42% Female 58%
Age · peak 18-24
13-1720%
18-2442%
25-3421%
35-4412%
45+5%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Audience language
- English88%
- Other12%
Likely interests
EntertainmentLifestyleTrending
🕵️ Fake follower check
Estimated79/100
Good
Credibility score
92%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 92% real, active audience · Low fake-follower risk.
- Engagement (~1.5× of followers engage each post) is around typical for TikTok.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 2.83% engagement — around average for this size on TikTok.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands Guardian Australia's audience is most likely to respond to — from detected sponsorships in this niche.
About
Link in bio for contact or complaints👇
Read the stories behind our videos 👇
📸 Gallery
Recent content
Eyewitness video shows a thick orange haze blanketing central Kalimantan on October 14, as ongoing forest fires continued to burn in the Indonesian province. The ISPU air pollution index exceeded 1,200 – or four times the 'hazardous' level of 300 – environment ministry data showed. Since January, almost 900,000 hectares have been burned Indonesia-wide in the worst fire season in more than a decade, exacerbated by this year’s 'godzilla' El-Nino and as the practice of 'slash and burn' to clear lan
6K views · 7 days ago
New White House press secretary, Katie Zacharia's debut press briefing sparked criticism with stumbles, robotic delivery and a mix-up between the president and her husband. She's now facing more scrutiny over her claims to be a lawyer, despite no public record showing that she is licensed in any of the US states where she resided. On this episode of @guardianaustralia's Decoding America, co-hosts Reged Ahmad and Jonathan Yerushalmy discuss whether criticism of Trump's new press secretary is fair
15.9K views · 7 days ago
Thailand’s Siam Amazing Park, a popular amusement park on the outskirts of Bangkok, now lies deserted after intense rain caused severe flooding several weeks ago. The Guardian’s Oliver Holmes reports from inside the park, where floodwaters have damaged motors beneath rides, including rollercoasters, while waterslides now empty into flooded pools as pumps work to drain the water. The flooding overwhelmed Bangkok’s canal drainage system, which normally helps manage the heavy rains that hit the cap
3.6K views · 7 days ago
Donald Trump has shelved a widely condemned plan to livestream the execution of Nidal Malik Hasan, who was convicted of killing 13 people at a military base at Fort Hood in Texas in 2009. In a social media post on Thursday, Trump argued that broadcasting such an execution “might have been a strong deterrent for the World to witness how America deals with Terrorists and SCUM like Hasan” but said that “many very good and well meaning people would rather not watch him die, through streaming, or thr
3.3K views · 7 days ago
The communications minister, Anika Wells, says adults can still listen to 'manosphere' podcasts or say the moon landing was fake under the new digital duty of care legislation introduced to parliament today. Using her speech to the National Press Club, Wells tries to dispel myths that the government’s duty of care bills will amount to censorship and stop criticism of the government. 'We are not controlling free speech, we are not conducting covert surveillance,' she says. 'The digital duty of ca
16.2K views · 8 days ago
Kimberly Guilfoyle has been asked by the White House to resign from her position as US ambassador to Greece after allegations that she sought payment from a Trump donor in exchange for access to administration officials. In this episode of @guardianaustralia's Decoding America podcast, co-hosts Reged Ahmad and Jonathan Yerushalmy look at why Guilfoyle has been ousted from her job. They also discuss whether the criticism of the new White House press secretary, Katie Zacharia, is fair. Plus, they
6.6K views · 8 days ago
In a rare show of political unity, major and minor parties have joined forces to call on the eSafety commissioner to block Australians from viewing the planned live broadcast of the Fort Hood shooter’s firing-squad execution. Guardian Australia's Achol Arok spoke with technology reporter Josh Taylor about whether that can actually be done.
36.5K views · 9 days ago
It has been nearly 100 years since the last public execution in the US but, on 3 December this year, that could change. The US secretary of war, Pete Hegseth, said last week that the execution of Nidal Hasan, the man who killed 13 people at Fort Hood, will be a public event – a claim that was later confirmed by a defence department official. On Saturday, the US president, Donald Trump, said he had yet to decide whether to let the live stream go ahead. Washington bureau chief David Smith tells Re
5K views · 9 days ago
High-speed video captures a previously unknown process that lets a honeybee’s two-millimetre stinger pump venom even after detaching from the insect’s body. Using a clear gel that mimics human skin as a target, researchers from Macquarie University detached the stingers and then filmed them in action pumping venom.
602.8K views · 9 days ago
Speaking at the National Press Club on Wednesday, CEO of The Parenthood, Georgie Dent, highlights that Australian children receive 12 weeks of school holidays annually compared to four weeks of annual leave for full-time employees, creating a significant care deficit even if parents split their leave entirely. She said workplaces, schools, and the broader economy quietly assume there is a "spare adult" in every household to pick up the slack.
8.6M views · 1 month ago
This year’s ‘super' El Niño currently heating up the planet has surpassed the highest temperature ever recorded for the phenomenon, several months before it has even reached its expected peak. But what exactly is an El Niño and how do they work? Guardian Australia’s Matilda Boseley explains.
58.1K views · 1 month ago
Tens of thousands of protestors defied police orders and descended on Delhi to demand the resignation of India’s education minister on Monday. The Cockroach Janta party (CJP) might have started out as an online joke, but – driven by millions of discontented young people in India – it has swiftly grown into one of the most unexpected challenges to the powerful rightwing government of Narendra Modi. After the huge turnout, the Modi government invited several CJP spokespeople for talks. Rafqa Toum
556K views · 3 months ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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Frequently asked questions
How much does Guardian Australia charge for a sponsorship?
Guardian Australia hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
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How many followers does Guardian Australia have?
Guardian Australia has 541,668 followers on TikTok.
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