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🔄 Data last refreshed 7 days ago
🤝
Make a deal with Goop
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
219.8K
Total likes
2.8M
Videos
833
Following
1
💰 Suggested sponsorship rate
$192 – $313 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Goop
Known for
📊 Engagement & reach
Engagement rate · Building
1.53%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
3.4K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
9.6K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
1.3 / week
A more selective poster — each video gets room to breathe.
Follower / following
219.8K×
Follows just 1 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 9.6K views per stream.
📤Posts about 1.5× per week.
💬1.53% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 46% Female 54%
Age · peak 18-24
13-1718%
18-2440%
25-3424%
35-4410%
45+8%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
🕵️ Fake follower check
Estimated38/100
Low
Credibility score
64%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 64% real, active audience · Medium fake-follower risk.
- Low engagement (~4.4% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 1.53% engagement — below the ~12% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands Goop's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
in pursuit of beauty, style, wellness, and the ideas that expand how we live.
📸 Gallery
Recent content
the labor day sale is here, and naturally, we’re starting with the isla cardigan. soft italian wool-cashmere, a cozy rounded shape, and the kind of layer that works with everything from jeans and trousers to shorts while it’s still warm. the only question: which color are you choosing? shop it now for 30% off on goop.com. #goop #gwynofficial @Gwyneth Paltrow
16.1K views · 13 days ago
a very good day to restock your cleanser. daily detox foaming cleanser leaves skin feeling deeply clean, soft, and refreshed—never tight or stripped. on sale today only, exclusively at @ultabeauty for 21 days of beauty.
1.1K views · 17 days ago
a morning routine made for radiant, summer skin. cleanse with daily detox foaming cleanser, brighten with 20% vitamin c+ advanced brightening serum and vita-c brightening eye cream, then layer on 72-hour supercharged hydrating water-cream for lasting hydration. the final step: spf, always. #goop @oskinadya
768 views · 18 days ago
turning an everyday shower into a grounding ritual. sarah lathers up with our black pepper + ginger grounding body wash for soft, hydrated skin and a warm, sensual scent that lingers. #goop #goopbeauty
2.2K views · 1 month ago
two steps. one powerful peptide pairing. the youth-boost duo targets key signs of premature aging while supporting smoother, firmer, more youthful-looking skin over time. find @AVA routine on goop.com #goop
1.7K views · 1 month ago
what we’re carrying into late summer: a clean, plant-based formula. a rich, luxurious lather. a warm, grounding scent. discover our newest body care essential on goop.com @Ulta Beauty @Bluemercury @Revolve
1.7K views · 1 month ago
"it takes a small, mundane moment and transforms it into a gorgeous ritual." — gwyneth warm, slightly spicy, and just sweet enough, our new black pepper + ginger grounding body wash was designed to elevate your daily shower with a rich botanical lather and a grounding blend of black pepper, ginger, sandalwood, and citrus. shop now at goop.com, @Revolve @Bluemercury @Ulta Beauty @Nordstrom Beauty
19.8K views · 1 month ago
the less-is-more makeup routine we're wearing all summer long. from long beach days to sunset dinners, these are the essentials for effortlessly amplifying your natural glow. #goop #goopbeauty
2.7K views · 1 month ago
if anyone could make us want to eat our body wash, it’s @Nara Smith #goop #goopbeauty #narasmith
3.9K views · 1 month ago
the making of black pepper + ginger grounding body wash. from the inspiration behind the scent to the ingredients and texture, here's a look inside the formula—and the shower ritual gwyneth never skip. find her essential at goop.com. #goop #goopbeauty
46.2K views · 2 months ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
More like this
Find more →Frequently asked questions
How much does Goop charge for a sponsorship?
Goop hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Goop for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Goop, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Goop have?
Goop has 219,830 followers on TikTok.
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