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TikTok @essence Media & Entertainment

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Make a deal with essence

🔒 Paid proposals held safely in escrow — released only when the work's approved.

Followers

600.9K

Total likes

13.4M

Videos

1.5K

Following

🎁 Free analysisfor essence

🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

Known for

81.6K views Now these are two picks we can get behind! (All due respect to Mrs.Elba 🫶🏾) #ESSENCE

Just reach out and you might find Victoria Monét and Coco Jones sitting pretty front row at Tommy Hilfiger. The R&B girls are outside for #NYFW.

17.7K views Just reach out and you might find Victoria Monét and Coco Jones sitting pretty front row at Tommy Hilfiger. The R&B girls are outside for #NYFW.

When @thesherylleeralph has a message to deliver, we listen! Build your own table. Build your own room. P.S. Fresh off the Runway Sergio Hudson. Yes MA’AM! #ESSENCE

4.6K views When @thesherylleeralph has a message to deliver, we listen! Build your own table. Build your own room. P.S. Fresh off the Runway Sergio Hudson. Yes MA’AM! #ESSENCE

937 views It started in her kitchen. Now, Camille Rose has grown into a beauty brand with a global reach. Founder Janell Stephens shares how vision, discipline and execution helped turn an idea into an empire, and what it takes to keep building. Watch “Founder State of Mind,” sponsored by @TextNow: https://www.essence.com/news/money-career/camille-rose-founder-janell-stephens/

📊 Engagement & reach

Engagement rate · Building

1.52%

Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.

Avg likes / video

9.2K

Typical likes on a recent post — the clearest proof of how hard the audience reacts.

Avg views / video

10.8K

Measured across recent posts — the real reach a sponsored video earns.

Posting cadence

11.8 / week

Posts multiple times a day — a constant, always-on presence.

Follower / following

10.4K×

Follows just 58 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche

Media & Entertainment

The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from essence's TikTok.

@essence

💡 Facts

👁️Averages 10.8K views per stream.

📤Posts about 13.1× per week.

💬1.52% engagement rate.

🏅Earned the 100K Followers for passing 100K followers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split

Male 47% Female 53%

Age · peak 18-24

13-1717%

18-2444%

25-3423%

35-449%

45+7%

Top geographies

United States34%
India11%
United Kingdom8%
Brazil6%
Indonesia5%

Likely interests

EntertainmentLifestyleTrending

🕵️ Fake follower check

Estimated

38/100

Low Credibility score

64%

Mixed Real audience

Medium Fake-follower risk

High Data confidence

Est. 64% real, active audience · Medium fake-follower risk.
Low engagement (~1.8% of followers engage each post) — a sign of an inflated or inactive audience.
Organic base — far more followers than accounts it follows.
Verified account.
1.52% engagement — below the ~12% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands essence's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

About

We love Black women deeply since 1970. #ESSENCE

📸 Gallery

Recent content

From a childhood dream to 100 episodes, @quintab continues to raise the bar and stand firm in her art. This is what we love to see!

576 views · 1 day ago

When @thesherylleeralph has a message to deliver, we listen! Build your own table. Build your own room. P.S. Fresh off the Runway Sergio Hudson. Yes MA’AM! #ESSENCE

4.6K views · 1 day ago

We caught up with @luxurylaw who shared his fashion inspiration, career milestones, and the ultimate advice: BE STILL. #ESSENCE

563 views · 1 day ago

Now these are two picks we can get behind! (All due respect to Mrs.Elba 🫶🏾) #ESSENCE

81.6K views · 1 day ago

Ladies Love Cool James and he loves them right back! While speaking with ESSENCE at the Emmys, the hip-hop legend took a moment to celebrate Black women, giving flowers to the beauty, brilliance and power they continue to bring to every room. We’re never going to argue with a man who knows how to give Black women their flowers.

562 views · 1 day ago

Mr. Harden Jr. and his new woman! After decades in Hollywood, Ernest Harden Jr. is officially an Emmy winner. The 73-year-old actor took home his first Emmy for his performance as Louie Cloverfield on The Pitt, a victory he says represents years of hard work finally coming together. One thing about God’s timing, it’s always perfect!

462 views · 1 day ago

Just reach out and you might find Victoria Monét and Coco Jones sitting pretty front row at Tommy Hilfiger. The R&B girls are outside for #NYFW.

17.7K views · 5 days ago

#sponsored POV: You thought cheer was just about the sidelines.  The JCSU Luv-A-Bulls are serving athleticism, tradition AND generations of HBCU pride. Watch the full Black Women In Sports episode now on ESSENCE YouTube. Presented by @Coca-Cola #BlackWomenInSports

483 views · 6 days ago

#sponsored You can learn the routine, but that Luv-A-Bull spirit? Baby, that’s CULTURE.  Shari Nycole steps into practice with JCSU’s Luv-A-Bulls to experience the sisterhood behind the cheers. Watch the full episode now on ESSENCE YouTube. #BlackWomenInSports Presented by @Coca-Cola

308 views · 6 days ago

It started in her kitchen. Now, Camille Rose has grown into a beauty brand with a global reach. Founder Janell Stephens shares how vision, discipline and execution helped turn an idea into an empire, and what it takes to keep building. Watch “Founder State of Mind,” sponsored by @TextNow: https://www.essence.com/news/money-career/camille-rose-founder-janell-stephens/

937 views · 7 days ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Omelete Latam 48%

Skyyyyyyyyyyyyyyyyyyyyyyyyyyyy 45%

cravecanada 44%

【公式】メタスト 43%

Gazete Duvar 41%

GraceRandolph 40%

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Frequently asked questions

How much does essence charge for a sponsorship?

essence hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.

How do I contact essence for a brand deal or collaboration?

Send a paid deal or collab request right here on SocialDB — we notify essence, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.

How many followers does essence have?

essence has 600,915 followers on TikTok.

Auto-generated from TikTok's public data — no affiliation with or endorsement by SocialDB. Is this you? Claim it · Remove

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Make a deal with essence

Known for

📊 Engagement & reach

🏷️ Niche & audience

📹 Recent videos

💡 Facts

👥 Audience demographics

🕵️ Fake follower check

💚 Brand affinity

About

📸 Gallery

Recent content

🔀 Audience overlap

More like this

Frequently asked questions

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