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Edmunds
🤝

Make a deal with Edmunds

🔒 Paid proposals held safely in escrow — released only when the work's approved.

Every booking is a normal escrow-protected deal.

Followers
349.4K
Total likes
5.1M
Videos
362
Following
14
🎁 Free analysisfor Edmunds

Known for

📊 Engagement & reach

Recent videos · views
Nov 21latest
Engagement rate · Average
4.02%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
14K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
737.9K
Measured across recent posts — that’s 2× their follower count, the reach a sponsored video actually earns.
Typical video
7K–1.3M views
Half of recent videos land in this range (median 11.1K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Variable
20/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
0.05 / week
A more selective poster — each video gets room to breathe.
Follower / following
25K×
Follows just 14 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Automotive & Transportation
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from Edmunds's TikTok.

@edmunds

💡 Facts

👁️Averages 737.9K views per stream.
📤Posts about 0.1× per week.
💬4.02% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 72% Female 28%
Age · peak 18-24
13-1717%
18-2444%
25-3423%
35-449%
45+7%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
SportsFitnessBetting

🕵️ Fake follower check

Estimated
75/100
Good Credibility score
88%
Real Real audience
Low Fake-follower risk
High Data confidence
  • Est. 88% real, active audience · Low fake-follower risk.
  • Strong engagement (~2.1× of followers engage each post) — an active, real audience.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • 4.02% engagement — below the ~12% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

About

The global expert on all things cars, trucks and SUVs

📸 Gallery

Recent content

This is Bentley’s first ever EV and the level of detail throughout is exquisite. This is a Bentley that just happens to be electric. #cartok
726 views · 2 days ago
We found the single best update to the new 2027 GMC Sierra 1500 #trucksoftiktok
7K views · 3 days ago
Volvo updated the XC60 two years ago, and now it's doing it again for 2028 with an all-new plug-in hybrid system. This now has the most EV range of any PHEV on sale, traveling up to 78 miles on pure electric power. Volvo looks like it will have most compelling plug-in hybrid available #cartok #volvoxc60
4.3K views · 10 days ago
You can remove the doors in the new electric Jeep Recon in less than 60 seconds #jeeplife #cartok
1.4M views · 17 days ago
This interior is a huge improvement. We had a good feeling about the 2026 Subaru Outback from day one, and six months in while the tech still needs a little work, the new cabin is a massive step in the right direction. Can Subaru please just bring this to the rest of its models already.. #cartok #subaru
8.8K views · 22 days ago
The Range Rover Electric is an incredibly compelling electric SUV, even at its $140k price tag, but will people buy it? #cartok #rangerover
11.1K views · 23 days ago
Tesla just hiked Cybertruck prices for no clear reason, with the base Dual Motor AWD now hitting $77,235. When you can get an award-winning truck like the Rivian R1T instead, it’s hard to justify Elon's polarizing pickup. Would you still drop that much cash on a Cybertruck? #cartok #cybertruck
9.7K views · 29 days ago
We took the new Slate EV for a spin in Monterey, and the real-world test drive proved mixed. Between the echoey cabin and stiff ride, it’s hard to justify over something more refined. Would you take a chance on the cheapest electric truck you can buy? #cartok #carsoftiktok
11.6K views · 1 month ago
Toyota built a massive off-road course in the middle of the Colorado Desert to answer one important question: which TRD Pro jumps the best? #cartok
1.4K views · 1 month ago
The 2026 Bugatti Tourbillon’s V16 is mated to 3 electric motors for a total of 1,800 horsepower, capable of propelling the $4.1M hypercar from 0-60 in 2.0s and on to a 276 mph top speed 🤯One of our favorite details is the wild fixed-hub steering wheel, where the rim rotates around the fixed center. What do you think of the Chiron replacement? #cartok #cartiktok #carsoftiktok #bugatti #supercar #hypercar #luxurycars #luxurylife
4.6M views · 2 years ago
The Dodge Challenger Black Ghost takes on our Shelby GT500 in our latest U-Drag Race! Performed by professional drivers on a closed course, do not attempt. #fordmustang ##mustang##dragracing##challenger##hellcat##musclecar##carsoftiktok##cartiktok##cartok##carsontiktok
1.3M views · 3 years ago
The all-electric Mercedes EQG can rotate 360° within its own footprint 👀 #carsoftiktok #cartok #cartiktok #gwagon #offroad #offroading
1.5M views · 3 years ago

Frequently asked questions

How much does Edmunds charge for a sponsorship?
Edmunds hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Edmunds for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Edmunds, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Edmunds have?
Edmunds has 349,405 followers on TikTok.

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