downy✓ Add us as a preferred source on Google
🔄 Data last refreshed 8 days ago
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Make a deal with downy
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
72.5K
Total likes
956.8K
Videos
179
Following
3
💰 Suggested sponsorship rate
$40 – $65 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor downy
Known for
📊 Engagement & reach
Recent videos · views
Aug 12latest
Engagement rate · Strong
7.37%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
5.3K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
1.1K
Measured across recent posts — the real reach a sponsored video earns.
Typical video
473–1K views
Half of recent videos land in this range (median 648) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Consistent
58/100
How steady views are across recent videos — a predictable reach a brand can plan around.
Posting cadence
0.18 / week
A more selective poster — each video gets room to breathe.
Follower / following
24.2K×
Follows just 3 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Home, Furniture & Appliances
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 1.1K views per stream.
📤Posts about 0.2× per week.
💬7.37% engagement rate.
🏅Earned the 10K Followers for passing 10K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 45% Female 55%
Age · peak 18-24
13-1716%
18-2443%
25-3422%
35-4413%
45+6%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
EntertainmentLifestyleTrending
🕵️ Fake follower check
Estimated56/100
Fair
Credibility score
76%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 76% real, active audience · Medium fake-follower risk.
- Low engagement (~1.6% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 7.37% engagement — around average for this size on TikTok.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
📸 Gallery
Recent content
If Boutique Botanicals has been sitting in your cart, consider this your sign ✨ This deal ends tonight! All pricing decisions are at the sole discretion of the retailer.
648 views · 26 days ago
POV: you just found the laundry deal you were waiting for 👀✨ All pricing decisions are at the sole discretion of the retailer.
417 views · 27 days ago
Big deals are coming… and your laundry is ready 🛒👀 Amazon Big Deal Days Oct. 6–7!
455 views · 28 days ago
When your laundry routine gets a little upgrade ✨🧺
1K views · 1 month ago
Holding it down in Cincy and making sure the pour is just right ✨
1.6K views · 1 month ago
RIP to summer sweat sessions 🪦 Not RIP to tennis, though. Whatever the season throws at your gear, Downy Rinse resets it.
406 views · 1 month ago
Consider this your sign to start guessing 👀 What do you think the new Downy scent is? 👇
473 views · 1 month ago
New school year, fresh laundry, great scents 🙌
614 views · 1 month ago
Tennis sweats hard. Downy Rinse fights back. 🎾💦 #StartEveryDayFresh #StartEveryGameFresh
765 views · 1 month ago
Keep the good vibes (and the fresh scent) going with Downy Boutique Botanicals 💐
533 views · 1 month ago
When your clothes look clean but still smell, you’re dealing with residues that have been left behind. We asked a laundry scientist how to solve it: skip the hacks and add Downy Rinse. After loading detergent, pour Rinse into the fabric softener compartment and enjoy fewer odors in one wash.#DownyRinse #LaundryTips #DeepCleanLaundry #LaundryOdorFix
3.7K views · 1 year ago
Don't be afraid to try those other compartments in your washer! That's where the real laundry magic begins. Adding fabric rinse, fabric softener, or scent beads isn't just about softness—it's about busting odors and achieving next-level freshness your detergent alone can't. Maximize your machine's performance and thank us later! #LaundryTips
3.1K views · 1 year ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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Frequently asked questions
How much does downy charge for a sponsorship?
downy hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact downy for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify downy, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does downy have?
downy has 72,499 followers on TikTok.
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