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TikTok @downy Home, Furniture & Appliances

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🔄 Data last refreshed 9 days ago

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Make a deal with downy

🔒 Paid proposals held safely in escrow — released only when the work's approved.

Followers

72.6K

Total likes

956.8K

Videos

170

Following

🎁 Free analysisfor downy

🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

Known for

When your clothes look clean but still smell, you’re dealing with residues that have been left behind. We asked a laundry scientist how to solve it: skip the hacks and add Downy Rinse. After loading detergent, pour Rinse into the fabric softener compartment and enjoy fewer odors in one wash.#DownyRinse #LaundryTips #DeepCleanLaundry #LaundryOdorFix

3.6K views When your clothes look clean but still smell, you’re dealing with residues that have been left behind. We asked a laundry scientist how to solve it: skip the hacks and add Downy Rinse. After loading detergent, pour Rinse into the fabric softener compartment and enjoy fewer odors in one wash.#DownyRinse #LaundryTips #DeepCleanLaundry #LaundryOdorFix

3.2K views Our intern Tess explains her favorite laundry hack: Downy Rinse 🧺✨ Add it with your detergent and say bye to lingering odors!

Don't be afraid to try those other compartments in your washer! That's where the real laundry magic begins. Adding fabric rinse, fabric softener, or scent beads isn't just about softness—it's about busting odors and achieving next-level freshness your detergent alone can't. Maximize your machine's performance and thank us later! #LaundryTips

3K views Don't be afraid to try those other compartments in your washer! That's where the real laundry magic begins. Adding fabric rinse, fabric softener, or scent beads isn't just about softness—it's about busting odors and achieving next-level freshness your detergent alone can't. Maximize your machine's performance and thank us later! #LaundryTips

Serving up fresh looks all tournament long 🎾💙 We’re proud to be the Official Laundry Partner of the Cincinnati Open! Keeping every fit match-point ready, on and off the court ✨

929 views Serving up fresh looks all tournament long 🎾💙 We’re proud to be the Official Laundry Partner of the Cincinnati Open! Keeping every fit match-point ready, on and off the court ✨

📊 Engagement & reach

Engagement rate · Strong

7.76%

Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.

Avg likes / video

5.6K

Typical likes on a recent post — the clearest proof of how hard the audience reacts.

Avg views / video

1.3K

Measured across recent posts — the real reach a sponsored video earns.

Posting cadence

0.2 / week

A more selective poster — each video gets room to breathe.

Follower / following

24.2K×

Follows just 3 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche

Home, Furniture & Appliances

The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from downy's TikTok.

@downy

💡 Facts

👁️Averages 1.3K views per stream.

📤Posts about 0.2× per week.

💬7.76% engagement rate.

🏅Earned the 10K Followers for passing 10K followers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split

Male 45% Female 55%

Age · peak 18-24

13-1716%

18-2443%

25-3422%

35-4413%

45+6%

Top geographies

United States34%
India11%
United Kingdom8%
Brazil6%
Indonesia5%

Likely interests

EntertainmentLifestyleTrending

🕵️ Fake follower check

Estimated

56/100

Fair Credibility score

76%

Mixed Real audience

Medium Fake-follower risk

High Data confidence

Est. 76% real, active audience · Medium fake-follower risk.
Low engagement (~1.7% of followers engage each post) — a sign of an inflated or inactive audience.
Organic base — far more followers than accounts it follows.
Verified account.
7.76% engagement — around average for this size on TikTok.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

📸 Gallery

Recent content

Keep the good vibes (and the fresh scent) going with Downy Boutique Botanicals 💐

92 views · 9 days ago

We came to play. And brought all the scent with us ✨

326 views · 13 days ago

On the court or off, your clothes deserves a scent that hits different 🎾

555 views · 17 days ago

Everyone has a favorite👀 Which scent are you reaching for? @KristinFragrances🥐 @bydazzlinchristine @Paul | Fragrance Influencer

438 views · 22 days ago

From the courts to the Downy Fine Fragrance House, we’ve been bringing fragrance all tournament long. With the Cincinnati Open wrapping up this Sunday, there’s still time to stop by, catch all the action, and find your NEW favorite scent 🎾✨

649 views · 27 days ago

Serving up fresh looks all tournament long 🎾💙 We’re proud to be the Official Laundry Partner of the Cincinnati Open! Keeping every fit match-point ready, on and off the court ✨

929 views · 1 month ago

POV: your kid's camp bag smells...rough 💀 So we brought in an actual laundry scientist to fix it. Her fix: Tide detergent + Downy Rinse — that's the 2-step combo that actually helps strip the smell instead of masking it. Also: sort by how dirty stuff is, and stop cramming the washer full. Mom of 2 tested it, confirmed it works. 🧦🔥

705 views · 1 month ago

Our intern Tess explains her favorite laundry hack: Downy Rinse 🧺✨ Add it with your detergent and say bye to lingering odors!

3.2K views · 1 month ago

When life gets messy, Downy Rinse is here to help

707 views · 1 month ago

Four nature-inspired fragrances. One elevated laundry routine 💐

848 views · 1 month ago

When your clothes look clean but still smell, you’re dealing with residues that have been left behind. We asked a laundry scientist how to solve it: skip the hacks and add Downy Rinse. After loading detergent, pour Rinse into the fabric softener compartment and enjoy fewer odors in one wash.#DownyRinse #LaundryTips #DeepCleanLaundry #LaundryOdorFix

3.6K views · 1 year ago

Don't be afraid to try those other compartments in your washer! That's where the real laundry magic begins. Adding fabric rinse, fabric softener, or scent beads isn't just about softness—it's about busting odors and achieving next-level freshness your detergent alone can't. Maximize your machine's performance and thank us later! #LaundryTips

3K views · 1 year ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

JMcosi 46%

CNshopper 45%

noblechairs 43%

mova.italia 42%

LeetDesk 42%

Maison Deux 41%

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Frequently asked questions

How much does downy charge for a sponsorship?

downy hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.

How do I contact downy for a brand deal or collaboration?

Send a paid deal or collab request right here on SocialDB — we notify downy, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.

How many followers does downy have?

downy has 72,569 followers on TikTok.

Auto-generated from TikTok's public data — no affiliation with or endorsement by SocialDB. Is this you? Claim it · Remove

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Known for

📊 Engagement & reach

🏷️ Niche & audience

📹 Recent videos

💡 Facts

👥 Audience demographics

🕵️ Fake follower check

📸 Gallery

Recent content

🔀 Audience overlap

More like this

Frequently asked questions

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