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⭐3.7M influencer listings 🏢49.1K sponsor listings 🌍65.1B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋1.4M Bluesky creators 🎙️949.9K podcast creators 🟣768K Twitch creators 🐘153.9K Mastodon creators 🥊91.4K Kick creators ▶️79.9K YouTube creators 𝕏62.9K X creators ✈️54.5K Telegram creators 📈37.6K Pinterest creators 🎵28.4K TikTok creators 🎮7.5K Discord creators 🎬3.8K Rumble creators 📈1.9K Substack creators 🧵1.5K Threads creators ⭐3.7M influencer listings 🏢49.1K sponsor listings 🌍65.1B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋1.4M Bluesky creators 🎙️949.9K podcast creators 🟣768K Twitch creators 🐘153.9K Mastodon creators 🥊91.4K Kick creators ▶️79.9K YouTube creators 𝕏62.9K X creators ✈️54.5K Telegram creators 📈37.6K Pinterest creators 🎵28.4K TikTok creators 🎮7.5K Discord creators 🎬3.8K Rumble creators 📈1.9K Substack creators 🧵1.5K Threads creators
Michael Castro

Michael Castro

TikTok @dadlifemichael
⚔ Compare ☆ Follow Own this channel?
🔄 Data last refreshed 1 day ago
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🎬Sponsored video (dedicated)A full branded TikTok built around your product. from $7,684→ 📢Spark Ads / whitelistingRun my video as a paid ad from my handle (Spark Ads) or your… $5,763/mo→ 📦Series package (3+ videos)A branded video across several posts at a package rate. $32,655→ 🎁Product seeding / honest reviewSend me your product — I post a genuine take. $7,684→ 🎵Branded sound / hashtagA video using your branded sound or hashtag challenge — driv… $10,245→ 🔁Duet / Stitch with your contentI duet or stitch your video — a native reaction / co-sign. $6,403→ 🔗Bio link placementYour link in my bio for the month — TikTok allows only one, … $19,209/mo→ 📡LIVE shoutout / product featureA mention or product feature during a TikTok LIVE — great fo… $8,964→ 🤝Collab videoWe appear in each other's videos — a value swap between crea… Swap→ 🎬UGC HireBranded content for your own channels & ads from $17,075→ 🎙️Podcast guest spotInvite Michael Castro onto your podcast (~45 min, remote) $17,075→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $1,500/hr→

Every booking is a normal escrow-protected deal.

Followers
170.8K
Total likes
11.9M
Videos
122
🎁 Free analysisfor Michael Castro
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

Known for

I gave my 4 year old $10 to pick anything he wanted at the grocery store, and this is how it went. #familytime #familyvlog #fathersonduo #budgeting17.6M views I gave my 4 year old $10 to pick anything he wanted at the grocery store, and this is how it went. #familytime #familyvlog #fathersonduo #budgeting #ad My 4 year old hosts his own soccer party. @Kroger came through with all of the essentials! Click the link in my bio to shop Kroger Pickup or Delivery. #KrogerPartner #OrderOnline #Kroger8.2M views #ad My 4 year old hosts his own soccer party. @Kroger came through with all of the essentials! Click the link in my bio to shop Kroger Pickup or Delivery. #KrogerPartner #OrderOnline #Kroger Come with me and my 3 year old on a 24 hour trip to Nashville, TN. #vlog #familyvlog #travelvlog966.6K views Come with me and my 3 year old on a 24 hour trip to Nashville, TN. #vlog #familyvlog #travelvlog Writing songs with my 3 year old. Doing this every day until he’s too cool for dad.707K views Writing songs with my 3 year old. Doing this every day until he’s too cool for dad.

📊 Engagement & reach

Engagement rate · Excellent
57.3%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
97.8K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
2.4M
Measured across recent posts — that’s 14× their follower count, the reach a sponsored video actually earns.
Posting cadence
0.2 / week
A more selective poster — each video gets room to breathe.

📹 Recent videos

Latest posts straight from Michael Castro's TikTok.

@dadlifemichael

💡 Facts

👁️Averages 2.4M views per stream.
📤Posts about 0.2× per week.
💬57.3% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.

🕵️ Fake follower check

Estimated
86/100
Excellent Credibility score
98%
Real Real audience
Low Fake-follower risk
Medium Data confidence
  • Est. 98% real, active audience · Low fake-follower risk.
  • Strong engagement (~14.3× of followers engage each post) — an active, real audience.
  • 57.3% engagement — above the ~12% typical for a TikTok account this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

About

🧍🏽 Single dad life 🧸 Adventures with my 4 year old 📧

📸 Gallery

658 days ago my wife left me. #AD I gave my 4 year old 5 dollars to pick out his school lunches and this is how it went. @Kroger #krogerpartner #Kroger #GetSetWithKroger My 4 year old made his very first vlog! Found this in my camera roll the other day from our staycation! Today my 4 year old is cooking dinner for us #NinjaPartner Link in bio to get your #NinjaCrispiDualZone @Ninja Kitchen I let my 4 year old do his own back to school shopping and this is how it went. I took my 4 year old shopping for our very first convertible! A day in the life of a single dad going on a much needed vacation. #chompspartner @Chomps #ad My 4 year old hosts his own soccer party. @Kroger came through with all of the essentials! Click the link in my bio to shop Kroger Pickup or Delivery. #KrogerPartner #OrderOnline #Kroger

Recent content

658 days ago my wife left me.
677.7K views · 5 days ago
#AD I gave my 4 year old 5 dollars to pick out his school lunches and this is how it went. @Kroger #krogerpartner #Kroger #GetSetWithKroger
58.9K views · 6 days ago
My 4 year old made his very first vlog! Found this in my camera roll the other day from our staycation!
27.8K views · 7 days ago
Today my 4 year old is cooking dinner for us #NinjaPartner Link in bio to get your #NinjaCrispiDualZone @Ninja Kitchen
32.3K views · 8 days ago
I let my 4 year old do his own back to school shopping and this is how it went.
278.1K views · 10 days ago
I took my 4 year old shopping for our very first convertible!
112.9K views · 15 days ago
A day in the life of a single dad going on a much needed vacation. #chompspartner @Chomps
268.9K views · 16 days ago
#ad My 4 year old hosts his own soccer party. @Kroger came through with all of the essentials! Click the link in my bio to shop Kroger Pickup or Delivery. #KrogerPartner #OrderOnline #Kroger
8.2M views · 17 days ago
A day in my life as a 38 year old single dad living in Dallas, Texas.
281.3K views · 23 days ago
I gave my 4 year old $10 to pick anything he wanted at the grocery store, and this is how it went. #familytime #familyvlog #fathersonduo #budgeting
17.6M views · 6 months ago
Writing songs with my 3 year old. Doing this every day until he’s too cool for dad.
707K views · 1 year ago
Come with me and my 3 year old on a 24 hour trip to Nashville, TN. #vlog #familyvlog #travelvlog
966.6K views · 1 year ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

ADÉLA ADÉLA 18% beatrice 🗡 beatrice 🗡 15% Pitbull Pitbull 15% HappyvillageFamily HappyvillageFamily 11% Ryan Twomey Ryan Twomey 10% bykittywan bykittywan 10%

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