Crumbl✓ Add us as a preferred source on Google
🔄 Data last refreshed 5 days ago
🤝
Make a deal with Crumbl
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
10.9M
Total likes
108.6M
Videos
1.7K
Following
5
💰 Suggested sponsorship rate
$1.4K – $2.3K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Crumbl
Known for
44.4K views
Turning your favorite Little Debbie® classics into Crumbl desserts? Very chic 💅 #Crumbl
📊 Engagement & reach
Engagement rate · Building
0.57%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
62.3K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
72.3K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
6.8 / week
Posts several times a week — reliably active for a campaign window.
Follower / following
2.2M×
Follows just 5 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Food & Beverage
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 72.3K views per stream.
📤Posts about 7.6× per week.
💬0.57% engagement rate.
🏅Earned the 10M Followers for passing 10M followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 41% Female 59%
Age · peak 18-24
13-1720%
18-2442%
25-3421%
35-4412%
45+5%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
FoodCookingRecipesDining
🕵️ Fake follower check
Estimated38/100
Low
Credibility score
64%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 64% real, active audience · Medium fake-follower risk.
- Low engagement (~0.7% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 0.57% engagement — below the ~6.8% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
🍪 world's best desserts
🇨🇦 @Crumbl Canada 🇲🇽 @Crumbl Mexico 🇦🇺 @Crumbl Australia
📸 Gallery
Recent content
27,627 votes later… look who’s back. 👀🍫 S’mores Brownie Cookie was YOUR chocolate pick. Come see what the hype is about! #Crumbl
3.3K views · 5 days ago
The judges have spoken!!! 🪩🍪 Who’s tuning in tonight? #Crumbl
17.5K views · 6 days ago
Round of applause to YOU for helping create the NEW Ice Cream Cake Sandwich Cookie. 👏💫 Who’s trying it first? #Crumbl
23K views · 7 days ago
WEEKLY FLAVORS SEP 14–19 🖤 WEEKLY ROTATING MENU 🖤 🍦 ICE CREAM CAKE SANDWICH COOKIE (NEW) 💚 DUBAI-STYLE CHOCOLATE BROWNIE 🏕️ S’MORES BROWNIE COOKIE ⚪ COOKIES & CREAM WHITE CHIP COOKIE ✨ SNICKERDOODLE SKILLET COOKIE 🍌 BANANA CREAM PIE COOKIE 🩷 CLASSICS MENU 🩷 🍪 CHOCOLATE CHIP COOKIE 🍭 PINK SUGAR COOKIE
221.7K views · 8 days ago
Consider this your sign to make one last Little Debbie® Week run. 🏃♀️💨 Which one are you grabbing? #Crumbl
37.7K views · 9 days ago
Your favorite childhood treat, but make it Crumbl. 🥹 Little Debbie® Week won’t be here much longer. Which one are you grabbing? #Crumbl
24.3K views · 10 days ago
Berry good news. 🍓 The Little Debbie® Strawberry Shortcake Roll is now a Crumbl Cookie. Who’s trying it? #Crumbl
22.6K views · 11 days ago
Turning your favorite Little Debbie® classics into Crumbl desserts? Very chic 💅 #Crumbl
44.4K views · 12 days ago
The white loops gave it away, didn’t they? 👀 Meet the Chocolate Cupcake Cookie, inspired by the Little Debbie® classic. #Crumbl
102.4K views · 13 days ago
Going wild for this one. 🦓 The Little Debbie Zebra® Cake is now a Crumbl Cake. Who else grew up on this one? #Crumbl
225.6K views · 14 days ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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Frequently asked questions
How much does Crumbl charge for a sponsorship?
Crumbl hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Crumbl for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Crumbl, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Crumbl have?
Crumbl has 10,880,012 followers on TikTok.
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