COVERGIRL✓ Add us as a preferred source on Google
🔄 Data last refreshed 3 days ago
🤝
Make a deal with COVERGIRL
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
191.7K
Total likes
1M
Videos
637
Following
121
💰 Suggested sponsorship rate
$248 – $403 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor COVERGIRL
Known for
📊 Engagement & reach
Recent videos · views
Jul 9latest
Engagement rate · Building
0.83%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
1.6K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
12.4K
Measured across recent posts — the real reach a sponsored video earns.
Typical video
1.1K–2.3K views
Half of recent videos land in this range (median 1.6K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Spiky
0/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
0.72 / week
A more selective poster — each video gets room to breathe.
Follower / following
1.6K×
Follows just 121 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 12.4K views per stream.
📤Posts about 0.8× per week.
💬0.83% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 50% Female 50%
Age · peak 18-24
13-1719%
18-2441%
25-3425%
35-4411%
45+4%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
🕵️ Fake follower check
Estimated38/100
Low
Credibility score
64%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 64% real, active audience · Medium fake-follower risk.
- Low engagement (~6.5% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 0.83% engagement — below the ~4.1% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands COVERGIRL's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
Easy Breezy Beautiful ☁️
Approved by Cruelty-Free International 🩵
📸 Gallery
Recent content
These showstoppers were ready to disco 🤩🪩 Which of our products do YOU use all the time? Sound off below 📣
393 views · 4 days ago
Time to dive in to our NEW Lash Blast Showstopper Mascara! Monica from our eye team breaks down everything you need to know about this showstopping mascara 🩶
682 views · 5 days ago
DRUMROLL PLEASE 🥁🥁 Are you ready for showstopping false lash impact? Our NEW Lash Blast Showstopper Mascara is here! 🪩 🩶 Featuring Exclusive Double Act Brush™️ to build volume and beats clumps 🩶 Up to 800% Volume boost for bold lashes that stand out instantly 🩶 Infused with peptide, castor oil, and vitamin B5 🩶 3 Attention-grabbing shades + waterproof Available to shop NOW 🪩
3.8K views · 6 days ago
Check back in tomorrow 👀
1.1K views · 7 days ago
Bringing a sweater is fine, but have you tried layering your lippies? 😉🩵
942 views · 9 days ago
Fall is here and you know what that means... lipstick is SO back 🥰
1.4K views · 10 days ago
🚨 Giveaway prizes may be BIGGER than they appear 🚨 You can enter to win our NEW Clean Fresh Yummy Big Oil Stick Mailer ✨ All you have to do is: 🩷 Tag your bestie 🩷 Follow @covergirl 🩷 Like this post NO PURCH. NEC. 18+. Begins 10/16/26 at 10AM ET & ends 10/22/2026 at 11:59PM ET. Open to US residents only. Sponsored by Coty, Inc. This promotion is not sponsored, endorsed, or administered by TikTok. Official Rules: https://www.covergirl.com/tik-tok-privacy. See link in bio.
2.3K views · 12 days ago
Radiant color in just one swipe 🩷 Our TruBlend Skin Enhancer Blush Balm in shade Spiced Rose is our go to for a rosy glow 🌹☺️
1.7K views · 13 days ago
Clean Fresh Yummy Big Oil Stick is ✨shining✨
1.6K views · 14 days ago
Our Simply Ageless 3-in-1 Foundation brings peace to your routine 💜
1.3K views · 15 days ago
TruBlend Skin Enhancer Baked Luminous Finishing Powder smooths, blurs, and controls shine without ever dimming your glow ✨
6.7K views · 1 month ago
STOP WHAT YOU'RE DEW-ING And listen to Taylor from our Lip Innovation Team tell you all about our NEW Clean Fresh Yummy Big Oil Stick 💕
126.8K views · 3 months ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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Frequently asked questions
How much does COVERGIRL charge for a sponsorship?
COVERGIRL hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact COVERGIRL for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify COVERGIRL, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does COVERGIRL have?
COVERGIRL has 191,654 followers on TikTok.
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