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🧭 Explore 🔎 More Shopping & Retail creators TikTok rankings
COVERGIRL
Followers
190.5K
Total likes
1M
Videos
983
Following
121
🎁 Free analysisfor COVERGIRL

Known for

📊 Engagement & reach

Recent videos · views
Mar 13latest
Engagement rate · Building
0.54%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
1K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
36.3K
Measured across recent posts — the real reach a sponsored video earns.
Typical video
887–2.5K views
Half of recent videos land in this range (median 1.7K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Variable
23/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
0.37 / week
A more selective poster — each video gets room to breathe.
Follower / following
1.6K×
Follows just 121 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from COVERGIRL's TikTok.

@covergirl

💡 Facts

👁️Averages 36.3K views per stream.
📤Posts about 0.4× per week.
💬0.54% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 50% Female 50%
Age · peak 18-24
13-1719%
18-2441%
25-3425%
35-4411%
45+4%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
ShoppingDealsLifestyle

🕵️ Fake follower check

Estimated
61/100
Fair Credibility score
80%
Real Real audience
Low Fake-follower risk
High Data confidence
  • Est. 80% real, active audience · Low fake-follower risk.
  • Engagement (~0.2× of followers engage each post) is around typical for TikTok.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • 0.54% engagement — below the ~4.1% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands COVERGIRL's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Shopify

About

Easy Breezy Beautiful ☁️ Approved by Cruelty-Free International 🩵

🔗 Frequently appears with

Detected from mentions in this influencer's video titles.

📸 Gallery

Recent content

TLDR: We don't judge!! Do (or don't do) your makeup any way that makes you happy 💕
185 views · 16 days ago
Seasons change but your glow doesn't have to ☀️ TruBlend Skin Enhancer Sun & Sculpt Bronzing Serum will keep you bronzed and radiant all year long ✨
720 views · 17 days ago
The glow is so real!! This custom combo of our TruBlend Blush and Highlighter Balms will be in our makeup rotation for sure 🙂‍↕️
887 views · 18 days ago
We made a foundation that works as hard as you do, so your skin gets to show up smoother, brighter, and completely unbothered 💜​
776 views · 19 days ago
TruBlend Luminous Baked Blushes get prettier every time you look at them 🤩​​ We will never get over these baked swirled shades!!​ @TikTok Shop 🇺🇸
1.6K views · 20 days ago
The first cool breeze means we're pulling out our dark lippies 🍂 Tis the season to treat yourself to our Clean Fresh Yummy Blur in Hunny Blur 🩷
1.7K views · 23 days ago
🚨DRY LIP GIRLIES 🚨 It's the season of dry skin + lips but we do not claim that energy 🙅‍♀️ Twist and snooze our Clean Fresh Jammy Lip Sleeping Mask to wake up with a soft and nourished smile 💜
1.6K views · 24 days ago
We can see why these sold out 🤯 Our TruBlend Baked Luminous Blushes are back and stock and ready to be your newest faves 💖 @TikTok Shop 🇺🇸
2.4K views · 25 days ago
This craft is our new hyperfixation for sure 💎🤭
2.5K views · 26 days ago
STOP WHAT YOU'RE DEW-ING And listen to Taylor from our Lip Innovation Team tell you all about our NEW Clean Fresh Yummy Big Oil Stick 💕
124.6K views · 3 months ago
Even better news- you can pick TWO of your favorite ladies in our new duo on @TikTok Shop 🇺🇸
177.3K views · 7 months ago
True Bed Bugs know that the definition of easy breezy is waking up with soft and nourished lips 😴 @Paige DeSorbo
120.8K views · 7 months ago

Frequently asked questions

How much does COVERGIRL charge for a sponsorship?
COVERGIRL hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact COVERGIRL for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify COVERGIRL, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does COVERGIRL have?
COVERGIRL has 190,494 followers on TikTok.

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