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CNBC Make It

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TikTok @cnbcmakeit Media & Entertainment
⚔ Compare ☆ Follow Own this channel?
🔄 Data last refreshed 20 hours ago
Followers
354.6K
Total likes
6.2M
Videos
1.4K
Following
70
🎁 Free analysisfor CNBC Make It
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

Known for

Car loans are getting longer in the U.S., and buyers are staying in debt longer. ⠀ Part of the reason is that cars have gotten much more expensive, but some buyers are also trading in their cars before they’ve finished paying them off and rolling that debt into their next loan. Today, nearly 1 in 4 buyers trading in a car worth less than what they still owe are underwater by $10,000 or more, according to a research by Edmunds. ⠀ Read more on what’s causing the “permanent car debt” trap at the li22.2K views Car loans are getting longer in the U.S., and buyers are staying in debt longer. ⠀ Part of the reason is that cars have gotten much more expensive, but some buyers are also trading in their cars before they’ve finished paying them off and rolling that debt into their next loan. Today, nearly 1 in 4 buyers trading in a car worth less than what they still owe are underwater by $10,000 or more, according to a research by Edmunds. ⠀ Read more on what’s causing the “permanent car debt” trap at the li Tony Donatell, 46, took over an failing gas station and convenience store in 2024. Since Donatell opened a hidden bar in the space in May 2025 called The Farmer’s Cellar, the #business — which includes the #speakeasy , the convenience store and the gas station itself — has brought in almost $5 million in revenue in one year and is profitable. ⠀ Take a look at how he built his business into what it is today at the link in bio.13.1K views Tony Donatell, 46, took over an failing gas station and convenience store in 2024. Since Donatell opened a hidden bar in the space in May 2025 called The Farmer’s Cellar, the #business — which includes the #speakeasy , the convenience store and the gas station itself — has brought in almost $5 million in revenue in one year and is profitable. ⠀ Take a look at how he built his business into what it is today at the link in bio. Alicia Sanchez and Luci Peraza wanted to move somewhere with a better quality of life for them and their 7-year-old daughter. They eventually found it outside the U.S. when they purchased a five-bedroom, two-bathroom home in southern #Spain for only $72,000. ⠀ They renovated the backyard and added a pool and also opened an art studio in the small village where they now live. They now plan to open their home and studio to travelers looking for an authentic Andalusian experience. ⠀ Take a closer l9.7K views Alicia Sanchez and Luci Peraza wanted to move somewhere with a better quality of life for them and their 7-year-old daughter. They eventually found it outside the U.S. when they purchased a five-bedroom, two-bathroom home in southern #Spain for only $72,000. ⠀ They renovated the backyard and added a pool and also opened an art studio in the small village where they now live. They now plan to open their home and studio to travelers looking for an authentic Andalusian experience. ⠀ Take a closer l Brands are getting weird online. ⠀ Companies like Duolingo and Good Girl Snacks are joking with customers in the comments, jumping on memes and internet trends, and sometimes behaving more like influencers than companies. That shift comes as Gen Z’s influence and spending power continue to grow, making the generation increasingly important to marketers. ⠀ Take a look at how brands are increasingly embracing the weird to capture Gen Z’s attention at the link in bio. #GenZ #marketing2.1K views Brands are getting weird online. ⠀ Companies like Duolingo and Good Girl Snacks are joking with customers in the comments, jumping on memes and internet trends, and sometimes behaving more like influencers than companies. That shift comes as Gen Z’s influence and spending power continue to grow, making the generation increasingly important to marketers. ⠀ Take a look at how brands are increasingly embracing the weird to capture Gen Z’s attention at the link in bio. #GenZ #marketing

📊 Engagement & reach

Recent videos · views
Oct 2latest
Engagement rate · Building
1.24%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
4.4K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
5.6K
Measured across recent posts — the real reach a sponsored video earns.
Typical video
1.6K–9.7K views
Half of recent videos land in this range (median 2.1K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Variable
45/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
4.6 / week
Posts several times a week — reliably active for a campaign window.
Follower / following
5.1K×
Follows just 70 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Media & Entertainment
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from CNBC Make It's TikTok.

@cnbcmakeit

💡 Facts

👁️Averages 5.6K views per stream.
📤Posts about 5.1× per week.
💬1.24% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 42% Female 58%
Age · peak 18-24
13-1716%
18-2443%
25-3422%
35-4413%
45+6%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Audience language
  • English88%
  • Other12%
Likely interests
EntertainmentLifestyleTrending

🕵️ Fake follower check

Estimated
38/100
Low Credibility score
64%
Mixed Real audience
Medium Fake-follower risk
High Data confidence
  • Est. 64% real, active audience · Medium fake-follower risk.
  • Low engagement (~1.6% of followers engage each post) — a sign of an inflated or inactive audience.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • 1.24% engagement — below the ~4% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands CNBC Make It's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

About

Helping you be smarter and more successful with your money, work & life. 💸

📸 Gallery

If you’ve applied for a job recently, there’s a growing chance you’ve spoken with an AI bot, not a human. Nearly two-thirds of job seekers said they had already been interviewed by AI, according to a Greenhouse survey from May 2026. But many job seekers aren’t convinced. Nearly four in 10 U.S. job seekers said they’ve walked away from a hiring process because it involved an AI interview. ⠀ Do you have any thoughts on AI interviews? #AI #jobinterviews #jobinterview Do you think it’s ok to use your friend as a “free hotel” when visiting their town or city? Brands are getting weird online. ⠀ Companies like Duolingo and Good Girl Snacks are joking with customers in the comments, jumping on memes and internet trends, and sometimes behaving more like influencers than companies. That shift comes as Gen Z’s influence and spending power continue to grow, making the generation increasingly important to marketers. ⠀ Take a look at how brands are increasingly embracing the weird to capture Gen Z’s attention at the link in bio. #GenZ #marketing Multiple times over the last five decades, from building a business in a practically non-existent market to losing funding in the middle of a loan crisis, Donna Carpenter thought Burton Snowboards might not survive another day. Instead, the snowboard and apparel company started by Carpenter’s late husband, Jake Burton Carpenter, is poised to celebrate its 50th anniversary in 2027. Now as Carpenter steps down as interim CEO, a role she’s held since June after previously serving as CEO between 201 When it comes to managing his credit, CNBC Make It Money editor Ryan Ermey has always kept things very simple. ⠀ When he graduated college, he had three student loans, which he set to autopay on the same day. Once he’d lived for a few years as an adult with a job and regular bills, and was certain that he could avoid overspending, he added a credit card which he paid off each month in full. He recently opened a second card, which he and his fiance both use. ⠀ It should come as no surprise, then, Alicia Sanchez and Luci Peraza wanted to move somewhere with a better quality of life for them and their 7-year-old daughter. They eventually found it outside the U.S. when they purchased a five-bedroom, two-bathroom home in southern #Spain for only $72,000. ⠀ They renovated the backyard and added a pool and also opened an art studio in the small village where they now live. They now plan to open their home and studio to travelers looking for an authentic Andalusian experience. ⠀ Take a closer l When it comes to their love lives, young people are leaning into the mystical. #Manifestation , psychics, #astrology , #tarotcards , love spells — 64% of Gen Z and 51% of millennial adults have tried at least one, according to a new survey of 1,013 Americans ages 18 to 60 by DatingNews (with an estimated margin of error of ±3.1 percentage points at the 95% confidence level). That compares with 25% of Gen X and 12% of Boomers. Amy Chan, relationship coach and author of “Unsingle: How to Date Smar Brooke Black built her career in New York and Los Angeles in the music industry. She was on-call 24/7, her work was all about hustle and relationships, and she was only as good as her last client, she says. Now she creates communication strategies for startups and Fortune 100 companies in the entertainment and tech space. In 2020, she moved with her family to #Denmark — a country known for having amazing work-life balance. But if you long to move abroad because you want a better relationship wit

Recent content

If you’ve applied for a job recently, there’s a growing chance you’ve spoken with an AI bot, not a human. Nearly two-thirds of job seekers said they had already been interviewed by AI, according to a Greenhouse survey from May 2026. But many job seekers aren’t convinced. Nearly four in 10 U.S. job seekers said they’ve walked away from a hiring process because it involved an AI interview. ⠀ Do you have any thoughts on AI interviews? #AI #jobinterviews #jobinterview
1.2K views · 3 days ago
Do you think it’s ok to use your friend as a “free hotel” when visiting their town or city?
425 views · 4 days ago
Brands are getting weird online. ⠀ Companies like Duolingo and Good Girl Snacks are joking with customers in the comments, jumping on memes and internet trends, and sometimes behaving more like influencers than companies. That shift comes as Gen Z’s influence and spending power continue to grow, making the generation increasingly important to marketers. ⠀ Take a look at how brands are increasingly embracing the weird to capture Gen Z’s attention at the link in bio. #GenZ #marketing
2.1K views · 5 days ago
Multiple times over the last five decades, from building a business in a practically non-existent market to losing funding in the middle of a loan crisis, Donna Carpenter thought Burton Snowboards might not survive another day. Instead, the snowboard and apparel company started by Carpenter’s late husband, Jake Burton Carpenter, is poised to celebrate its 50th anniversary in 2027. Now as Carpenter steps down as interim CEO, a role she’s held since June after previously serving as CEO between 201
2K views · 5 days ago
When it comes to managing his credit, CNBC Make It Money editor Ryan Ermey has always kept things very simple. ⠀ When he graduated college, he had three student loans, which he set to autopay on the same day. Once he’d lived for a few years as an adult with a job and regular bills, and was certain that he could avoid overspending, he added a credit card which he paid off each month in full. He recently opened a second card, which he and his fiance both use. ⠀ It should come as no surprise, then,
1.6K views · 11 days ago
Alicia Sanchez and Luci Peraza wanted to move somewhere with a better quality of life for them and their 7-year-old daughter. They eventually found it outside the U.S. when they purchased a five-bedroom, two-bathroom home in southern #Spain for only $72,000. ⠀ They renovated the backyard and added a pool and also opened an art studio in the small village where they now live. They now plan to open their home and studio to travelers looking for an authentic Andalusian experience. ⠀ Take a closer l
9.7K views · 12 days ago
When it comes to their love lives, young people are leaning into the mystical. #Manifestation , psychics, #astrology , #tarotcards , love spells — 64% of Gen Z and 51% of millennial adults have tried at least one, according to a new survey of 1,013 Americans ages 18 to 60 by DatingNews (with an estimated margin of error of ±3.1 percentage points at the 95% confidence level). That compares with 25% of Gen X and 12% of Boomers. Amy Chan, relationship coach and author of “Unsingle: How to Date Smar
2.1K views · 12 days ago
Brooke Black built her career in New York and Los Angeles in the music industry. She was on-call 24/7, her work was all about hustle and relationships, and she was only as good as her last client, she says. Now she creates communication strategies for startups and Fortune 100 companies in the entertainment and tech space. In 2020, she moved with her family to #Denmark — a country known for having amazing work-life balance. But if you long to move abroad because you want a better relationship wit
1.6K views · 13 days ago
Tony Donatell, 46, took over an failing gas station and convenience store in 2024. Since Donatell opened a hidden bar in the space in May 2025 called The Farmer’s Cellar, the #business — which includes the #speakeasy , the convenience store and the gas station itself — has brought in almost $5 million in revenue in one year and is profitable. ⠀ Take a look at how he built his business into what it is today at the link in bio.
13.1K views · 14 days ago
Car loans are getting longer in the U.S., and buyers are staying in debt longer. ⠀ Part of the reason is that cars have gotten much more expensive, but some buyers are also trading in their cars before they’ve finished paying them off and rolling that debt into their next loan. Today, nearly 1 in 4 buyers trading in a car worth less than what they still owe are underwater by $10,000 or more, according to a research by Edmunds. ⠀ Read more on what’s causing the “permanent car debt” trap at the li
22.2K views · 17 days ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

KSBW 8 KSBW 8 48% The Can I Call You Podcast The Can I Call You Podcast 47% FinancialTimes FinancialTimes 46% ARIA_Official ARIA_Official 46% TVP WORLD TVP WORLD 41% The Nerve The Nerve 41%

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Frequently asked questions

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How many followers does CNBC Make It have?
CNBC Make It has 354,602 followers on TikTok.

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