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cbsnews

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TikTok @cbsnews Media & Entertainment
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🎬Sponsored video (dedicated)A full branded TikTok built around your product. from $9,072→ 📢Spark Ads / whitelistingRun my video as a paid ad from my handle (Spark Ads) or your… $6,804/mo→ 📦Series package (3+ videos)A branded video across several posts at a package rate. $38,556→ 🎁Product seeding / honest reviewSend me your product — I post a genuine take. $9,072→ 🎵Branded sound / hashtagA video using your branded sound or hashtag challenge — driv… $12,096→ 🔁Duet / Stitch with your contentI duet or stitch your video — a native reaction / co-sign. $7,560→ 🔗Bio link placementYour link in my bio for the month — TikTok allows only one, … $22,680/mo→ 📡LIVE shoutout / product featureA mention or product feature during a TikTok LIVE — great fo… $10,584→ 🤝Collab videoWe appear in each other's videos — a value swap between crea… Swap→ 🎬UGC HireBranded content for your own channels & ads from $7,560→ 🎙️Podcast guest spotInvite cbsnews onto your podcast (~45 min, remote) $7,560→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $1,210/hr→

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Followers
13M
Total likes
1.3B
Videos
17.7K
Following
75
🎁 Free analysisfor cbsnews
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

Known for

A crossing guard in Lehi, Utah, rushed in front of a vehicle as it began moving toward two children riding scooters through a crosswalk. Video captured by Tara Sandstrom shows her holding up a stop sign before running toward the vehicle and shouting for the driver to stop. Sandstrom said her instinct was to protect the children and keep everyone safe.3.7M views A crossing guard in Lehi, Utah, rushed in front of a vehicle as it began moving toward two children riding scooters through a crosswalk. Video captured by Tara Sandstrom shows her holding up a stop sign before running toward the vehicle and shouting for the driver to stop. Sandstrom said her instinct was to protect the children and keep everyone safe. Former Vice President Kamala Harris calls President Trump’s ban of CNN, MS NOW and Politico from the White House “absolutely abhorrent.” “The man is afraid of the voice of the people and that the people understand and know what he's doing,” Harris tells CBS News’ Aaron Navarro. “He's trying to stifle the ability of journalists to let the people of America know what's really going on with their government.” #kamalaharris #trump #media #press #news1.8M views Former Vice President Kamala Harris calls President Trump’s ban of CNN, MS NOW and Politico from the White House “absolutely abhorrent.” “The man is afraid of the voice of the people and that the people understand and know what he's doing,” Harris tells CBS News’ Aaron Navarro. “He's trying to stifle the ability of journalists to let the people of America know what's really going on with their government.” #kamalaharris #trump #media #press #news Police in Palm Beach County, Florida, are searching for a suspected serial cat shooter accused of targeting stray cats, several of which were killed. One cat, Zoe, survived after being shot in the leg, leaving her with a shattered front leg. A $10,000 reward is being offered for information on the suspect. #cat #catsoftiktok #florida1.5M views Police in Palm Beach County, Florida, are searching for a suspected serial cat shooter accused of targeting stray cats, several of which were killed. One cat, Zoe, survived after being shot in the leg, leaving her with a shattered front leg. A $10,000 reward is being offered for information on the suspect. #cat #catsoftiktok #florida New York City Mayor Zohran Mamdani met with Spain's Prime Minister Pedro Sanchez on Wednesday, uniting over their shared progressive ideals. "That is why the powerful fear us, because day after day, we show that a different path is possible, and it works," Sanchez said. "It delivers to our ordinary people." #zohranmamdani #spain #newyork67.7K views New York City Mayor Zohran Mamdani met with Spain's Prime Minister Pedro Sanchez on Wednesday, uniting over their shared progressive ideals. "That is why the powerful fear us, because day after day, we show that a different path is possible, and it works," Sanchez said. "It delivers to our ordinary people." #zohranmamdani #spain #newyork

📊 Engagement & reach

Engagement rate · Building
0.57%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
73.5K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
604.8K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
39.5 / week
Posts multiple times a day — a constant, always-on presence.
Follower / following
173.1K×
Follows just 75 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Media & Entertainment
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from cbsnews's TikTok.

@cbsnews

💡 Facts

👁️Averages 604.8K views per stream.
📤Posts about 43.1× per week.
💬0.57% engagement rate.
🏅Earned the 10M Followers for passing 10M followers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 49% Female 51%
Age · peak 18-24
13-1720%
18-2442%
25-3421%
35-4412%
45+5%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

🕵️ Fake follower check

Estimated
38/100
Low Credibility score
64%
Mixed Real audience
Medium Fake-follower risk
High Data confidence
  • Est. 64% real, active audience · Medium fake-follower risk.
  • Low engagement (~4.7% of followers engage each post) — a sign of an inflated or inactive audience.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • 0.57% engagement — below the ~6.8% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands cbsnews's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

About

Your source for original reporting and trusted news.

📸 Gallery

Chinese President Xi Jinping is confident that he has the upper hand in China’s competition with the U.S., @margaret_brennan reports as President Trump welcomes the Chinese leader to Washington, D.C. Xi’s visit also comes amid calls for Trump to press for the release of two Americans wrongfully detained in China. Sylvia Zin, whose husband Min Zin, a U.S. citizen and scholar, has been detained in China for more than 100 days, tells Brennan she hopes raising awareness of his case will “turn the ti Iranian President Masoud Pezeshkian is in New York City for the U.N. General Assembly on Wednesday – a visit that appears to be a historic first for the leader of a country at war with the United States. Pezeshkian addressed UNGA saying Iranians are "the victims of terrorism" by the U.S. and Israel, and have "never ever been an aggressor." American and Iranian envoys held indirect talks on the sidelines of the General Assembly, U.S. envoy Steve Witkoff said. Mr. Trump told reporters the discussi Dashcam footage captured a lightning bolt striking the edge of an Interstate 84 freeway in Utah, narrowly missing a moving truck. The lightning strike happened in Weber Canyon on Sept. 22 as storms moved through the area. #utah #lightning #storm Networks have suspended the presidential press pool after President Trump banned CNN, MS NOW and Politico from covering the White House. Now, CNN, MS Now and Politico are suing the administration to restore access. Mr. Trump says the White House is not attacking the free press, but networks argue its actions are unconstitutional on First Amendment grounds. CBS News' @Weijia Jiang breaks down the role of the TV press pool. #trump Video shows smoke rising from the wreckage of a Royal Air Force training jet in Wales on Wednesday, with two parachutes visible in the sky after the pilots ejected before the crash. Both pilots sustained minor injuries and are receiving treatment, according to local police. No other injuries or damage were reported. The RAF is investigating the cause of the crash. New York City Mayor Zohran Mamdani met with Spain's Prime Minister Pedro Sanchez on Wednesday, uniting over their shared progressive ideals. "That is why the powerful fear us, because day after day, we show that a different path is possible, and it works," Sanchez said. "It delivers to our ordinary people." #zohranmamdani #spain #newyork Sen. John Kennedy (R-LA) said he and other GOP leaders want the Iran war to end, but doesn't support "Congress pulling the rug out" on President Trump by limiting his ability to strike Iran, "particularly when we're winning," he added. "I think the genesis of most, not all of that, but the genesis of most of that is political, and I think it would hurt America," he told CBS News' Nikole Killion on Wednesday. "Having said that, we all want the war to end." Attorney Gloria Allred, who represents Weinstein accuser Miriam Haley, praised her client’s strength after Harvey Weinstein was sentenced to 15 years in prison. Haley spoke during the sentencing about the impact of the assault and years of legal proceedings. #ny #news

Recent content

Chinese President Xi Jinping is confident that he has the upper hand in China’s competition with the U.S., @margaret_brennan reports as President Trump welcomes the Chinese leader to Washington, D.C. Xi’s visit also comes amid calls for Trump to press for the release of two Americans wrongfully detained in China. Sylvia Zin, whose husband Min Zin, a U.S. citizen and scholar, has been detained in China for more than 100 days, tells Brennan she hopes raising awareness of his case will “turn the ti
13.5K views · 2 days ago
Iranian President Masoud Pezeshkian is in New York City for the U.N. General Assembly on Wednesday – a visit that appears to be a historic first for the leader of a country at war with the United States. Pezeshkian addressed UNGA saying Iranians are "the victims of terrorism" by the U.S. and Israel, and have "never ever been an aggressor." American and Iranian envoys held indirect talks on the sidelines of the General Assembly, U.S. envoy Steve Witkoff said. Mr. Trump told reporters the discussi
30.7K views · 2 days ago
Dashcam footage captured a lightning bolt striking the edge of an Interstate 84 freeway in Utah, narrowly missing a moving truck. The lightning strike happened in Weber Canyon on Sept. 22 as storms moved through the area. #utah #lightning #storm
47.2K views · 2 days ago
Networks have suspended the presidential press pool after President Trump banned CNN, MS NOW and Politico from covering the White House. Now, CNN, MS Now and Politico are suing the administration to restore access. Mr. Trump says the White House is not attacking the free press, but networks argue its actions are unconstitutional on First Amendment grounds. CBS News' @Weijia Jiang breaks down the role of the TV press pool. #trump
28.1K views · 2 days ago
Video shows smoke rising from the wreckage of a Royal Air Force training jet in Wales on Wednesday, with two parachutes visible in the sky after the pilots ejected before the crash. Both pilots sustained minor injuries and are receiving treatment, according to local police. No other injuries or damage were reported. The RAF is investigating the cause of the crash.
8.3K views · 2 days ago
New York City Mayor Zohran Mamdani met with Spain's Prime Minister Pedro Sanchez on Wednesday, uniting over their shared progressive ideals. "That is why the powerful fear us, because day after day, we show that a different path is possible, and it works," Sanchez said. "It delivers to our ordinary people." #zohranmamdani #spain #newyork
67.7K views · 2 days ago
Sen. John Kennedy (R-LA) said he and other GOP leaders want the Iran war to end, but doesn't support "Congress pulling the rug out" on President Trump by limiting his ability to strike Iran, "particularly when we're winning," he added. "I think the genesis of most, not all of that, but the genesis of most of that is political, and I think it would hurt America," he told CBS News' Nikole Killion on Wednesday. "Having said that, we all want the war to end."
24.8K views · 2 days ago
Attorney Gloria Allred, who represents Weinstein accuser Miriam Haley, praised her client’s strength after Harvey Weinstein was sentenced to 15 years in prison. Haley spoke during the sentencing about the impact of the assault and years of legal proceedings. #ny #news
25.3K views · 2 days ago
Thousands of people gathered outside the United Nations in New York to protest Iran’s government as President Masoud Pezeshkian addressed the General Assembly. Demonstrators called for an end to the current regime, while some American Iranian protesters with personal ties to Iran said they want Iranians to have the freedom to decide how they live, practice religion and govern themselves. One protester, whose father was imprisoned and tortured by the Iranian regime, said her family’s experience i
12K views · 2 days ago
Former Vice President Kamala Harris calls President Trump’s ban of CNN, MS NOW and Politico from the White House “absolutely abhorrent.” “The man is afraid of the voice of the people and that the people understand and know what he's doing,” Harris tells CBS News’ Aaron Navarro. “He's trying to stifle the ability of journalists to let the people of America know what's really going on with their government.” #kamalaharris #trump #media #press #news
1.8M views · 3 days ago
A crossing guard in Lehi, Utah, rushed in front of a vehicle as it began moving toward two children riding scooters through a crosswalk. Video captured by Tara Sandstrom shows her holding up a stop sign before running toward the vehicle and shouting for the driver to stop. Sandstrom said her instinct was to protect the children and keep everyone safe.
3.7M views · 3 days ago
Police in Palm Beach County, Florida, are searching for a suspected serial cat shooter accused of targeting stray cats, several of which were killed. One cat, Zoe, survived after being shot in the leg, leaving her with a shattered front leg. A $10,000 reward is being offered for information on the suspect. #cat #catsoftiktok #florida
1.5M views · 4 days ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

The Daily Show The Daily Show 48% Globalnews.ca Globalnews.ca 44% Sahra Wagenknecht Sahra Wagenknecht 44% unrealgermany unrealgermany 41% ABC News ABC News 40% Red Bull Skateboarding Red Bull Skateboarding 40%

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