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⭐8.5M influencer listings 🏢96.5K sponsor listings 🌍118.4B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋3.8M Bluesky creators 🎙️1.4M podcast creators 🟣1.2M Twitch creators 📈690.2K Pinterest creators 🥊305.6K Kick creators 255K YouTube creators 𝕏252K X creators 🐘244.9K Mastodon creators 🎵131.1K TikTok creators ✈️106.8K Telegram creators 🎮13.6K Discord creators 📈10.2K Substack creators 🎬4.6K Rumble creators 🧵3.6K Threads creators ⭐8.5M influencer listings 🏢96.5K sponsor listings 🌍118.4B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋3.8M Bluesky creators 🎙️1.4M podcast creators 🟣1.2M Twitch creators 📈690.2K Pinterest creators 🥊305.6K Kick creators 255K YouTube creators 𝕏252K X creators 🐘244.9K Mastodon creators 🎵131.1K TikTok creators ✈️106.8K Telegram creators 🎮13.6K Discord creators 📈10.2K Substack creators 🎬4.6K Rumble creators 🧵3.6K Threads creators
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Business Insider

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🎬Sponsored video (dedicated)A full branded TikTok built around your product. from $2,719→ 📢Spark Ads / whitelistingRun my video as a paid ad from my handle (Spark Ads) or your account — native paid reach. $2,039/mo→ 📦Series package (3+ videos)A branded video across several posts at a package rate. $11,554→ 🎁Product seeding / honest reviewSend me your product — I post a genuine take. $2,719→ 🎵Branded sound / hashtagA video using your branded sound or hashtag challenge — drives a UGC wave. $3,625→ 🔁Duet / Stitch with your contentI duet or stitch your video — a native reaction / co-sign. $2,266→ 🔗Bio link placementYour link in my bio for the month — TikTok allows only one, so it's prime. $6,797/mo→ 📡LIVE shoutout / product featureA mention or product feature during a TikTok LIVE — great for live shopping. $3,172→ 🤝Collab videoWe appear in each other's videos — a free value swap, or a paid collab. Swap or paid→ 🎬UGC HireBranded content for your own channels & ads from $2,266→ 🎙️Podcast guest spotInvite Business Insider onto your podcast (~45 min, remote) $2,266→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $362/hr→

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Followers
548.6K
Total likes
9.2M
Videos
1.5K
Following
14
🎁 Free analysisfor Business Insider
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

Known for

Tesla's new #Roadster demo wowed fans, but what does the fine print say? #tech #electricvehicles612.5K views Tesla's new #Roadster demo wowed fans, but what does the fine print say? #tech #electricvehicles Katie Zacharia is out as White House press secretary after five days on the job, officials confirmed on Friday. The lawyer-ish-turned-White House spokesperson had a rocky debut at the podium on Tuesday, during which she stumbled over prepared remarks and later raised eyebrows after she told a reporter that she passed the bar in China. President Donald Trump said on Friday that he told Zacharia to reconsider the role. Later that day, a White House official told Business Insider that Zacharia was 506.9K views Katie Zacharia is out as White House press secretary after five days on the job, officials confirmed on Friday. The lawyer-ish-turned-White House spokesperson had a rocky debut at the podium on Tuesday, during which she stumbled over prepared remarks and later raised eyebrows after she told a reporter that she passed the bar in China. President Donald Trump said on Friday that he told Zacharia to reconsider the role. Later that day, a White House official told Business Insider that Zacharia was #Tesla unveils its second-generation #Roadster that can drive upside down, launch in the air, and hit 60 mph in less than a second. #electricvehicle #flyingcar434K views #Tesla unveils its second-generation #Roadster that can drive upside down, launch in the air, and hit 60 mph in less than a second. #electricvehicle #flyingcar Where Tesla's going, you might not need roads — but you still need to read the terms and conditions. Tesla's thruster-powered, midair flip-kicking, flying supercar was a wow moment even by the standards of the company's famously off-the-rails product unveilings. But Tesla fans lining up to pay as much as $250,000 to reserve the new Roadster, which can do 0-60 mph in under a second thanks to a system of cold-gas thrusters, should probably take a close look at the fine print. After combing through237.3K views Where Tesla's going, you might not need roads — but you still need to read the terms and conditions. Tesla's thruster-powered, midair flip-kicking, flying supercar was a wow moment even by the standards of the company's famously off-the-rails product unveilings. But Tesla fans lining up to pay as much as $250,000 to reserve the new Roadster, which can do 0-60 mph in under a second thanks to a system of cold-gas thrusters, should probably take a close look at the fine print. After combing through

📊 Engagement & reach

Recent videos · views
Oct 15latest
Engagement rate · Building
1.12%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
6.1K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
181.2K
Measured across recent posts — the real reach a sponsored video earns.
Typical video
1.4K–434K views
Half of recent videos land in this range (median 11K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Variable
42/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
55.7 / week
Posts multiple times a day — a constant, always-on presence.
Follower / following
39.2K×
Follows just 14 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Media & Entertainment
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from Business Insider's TikTok.

@businessinsider

💡 Facts

👁️Averages 181.2K views per stream.
📤Posts about 61.9× per week.
💬1.12% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 50% Female 50%
Age · peak 18-24
13-1716%
18-2443%
25-3422%
35-4413%
45+6%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

🕵️ Fake follower check

Estimated
61/100
Fair Credibility score
80%
Real Real audience
Low Fake-follower risk
High Data confidence
  • Est. 80% real, active audience · Low fake-follower risk.
  • Engagement (~0.3× of followers engage each post) is around typical for TikTok.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • 1.12% engagement — below the ~4% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands Business Insider's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

About

Want more? Longer videos here! 👇

📸 Gallery

Apple's latest ad is dividing the internet. Why are viewers so split on it? #advertising #marketing Katie Zacharia is out as White House press secretary after five days on the job, officials confirmed on Friday. The lawyer-ish-turned-White House spokesperson had a rocky debut at the podium on Tuesday, during which she stumbled over prepared remarks and later raised eyebrows after she told a reporter that she passed the bar in China. President Donald Trump said on Friday that he told Zacharia to reconsider the role. Later that day, a White House official told Business Insider that Zacharia was Tesla's new #Roadster demo wowed fans, but what does the fine print say? #tech #electricvehicles Ever wondered what the chief executive of Meta might keep on his desk at the HQ? Business Insider’s Lloyd Lee is glad you asked. Mark Zuckerberg posted a photo of his office desk to announce the release of Muse Spark Open, which lets you run a model with a fairly simple desktop setup. But never mind that; let's focus on the physical workspace. Since this Muse is supposed to be so smart, Lee wanted to see how easily it could identify the objects on Zuckerberg's desk. See what the Muse agent caugh Where Tesla's going, you might not need roads — but you still need to read the terms and conditions. Tesla's thruster-powered, midair flip-kicking, flying supercar was a wow moment even by the standards of the company's famously off-the-rails product unveilings. But Tesla fans lining up to pay as much as $250,000 to reserve the new Roadster, which can do 0-60 mph in under a second thanks to a system of cold-gas thrusters, should probably take a close look at the fine print. After combing through Candidates become #plebes after taking the #oath at the academy, then get only seconds to wave goodbye to their families. #Tesla unveils its second-generation #Roadster that can drive upside down, launch in the air, and hit 60 mph in less than a second. #electricvehicle #flyingcar #Starbucks buying #Chipotle? Here's why the idea has people talking. #business #firsttrade

Recent content

Apple's latest ad is dividing the internet. Why are viewers so split on it? #advertising #marketing
4.2K views · 18 hours ago
Katie Zacharia is out as White House press secretary after five days on the job, officials confirmed on Friday. The lawyer-ish-turned-White House spokesperson had a rocky debut at the podium on Tuesday, during which she stumbled over prepared remarks and later raised eyebrows after she told a reporter that she passed the bar in China. President Donald Trump said on Friday that he told Zacharia to reconsider the role. Later that day, a White House official told Business Insider that Zacharia was
506.9K views · 18 hours ago
Tesla's new #Roadster demo wowed fans, but what does the fine print say? #tech #electricvehicles
612.5K views · 21 hours ago
Ever wondered what the chief executive of Meta might keep on his desk at the HQ? Business Insider’s Lloyd Lee is glad you asked. Mark Zuckerberg posted a photo of his office desk to announce the release of Muse Spark Open, which lets you run a model with a fairly simple desktop setup. But never mind that; let's focus on the physical workspace. Since this Muse is supposed to be so smart, Lee wanted to see how easily it could identify the objects on Zuckerberg's desk. See what the Muse agent caugh
11K views · 21 hours ago
Where Tesla's going, you might not need roads — but you still need to read the terms and conditions. Tesla's thruster-powered, midair flip-kicking, flying supercar was a wow moment even by the standards of the company's famously off-the-rails product unveilings. But Tesla fans lining up to pay as much as $250,000 to reserve the new Roadster, which can do 0-60 mph in under a second thanks to a system of cold-gas thrusters, should probably take a close look at the fine print. After combing through
237.3K views · 23 hours ago
Candidates become #plebes after taking the #oath at the academy, then get only seconds to wave goodbye to their families.
1.4K views · 1 day ago
#Tesla unveils its second-generation #Roadster that can drive upside down, launch in the air, and hit 60 mph in less than a second. #electricvehicle #flyingcar
434K views · 1 day ago
#Starbucks buying #Chipotle? Here's why the idea has people talking. #business #firsttrade
1.3K views · 1 day ago
Abdulrahman Alfozan loved Saudi Arabia. One day before arresting the former OpenAI engineer on charges of bugging the office, the Justice Department worried he would flee back to his home country. Alfozan, his wife, and another family member had already booked one-way tickets, the department said in a court filing. It wouldn't be unusual for Alfozan's thoughts to return to the Gulf. The idea of moving back had followed him through his years working in tech. But he stayed in the US for one big re
2.6K views · 1 day ago
What does it feel like to fly in a battery-powered #plane? #travel #aviation #pushinglimits
1.2K views · 1 day ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

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