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Fancy a treat this Breast Cancer Awareness Month? 👀 Step into your nearest @Asda UK this month and you'll see a whole world of pink goodies to pick from. These pink products are twice as good too - each one sold donates* money to us and our friends at @CoppaFeel!. That's more world-class research and life-changing care, all powered by your everyday shop. What's not to like? *10% from the sale of these products will be donated to Breast Cancer Now (Reg. Charity Nos. 1160558 & SC045584) and CoppaF

Demi was diagnosed with grade 3 invasive ductal carcinoma in 2025. She underwent chemotherapy, surgery and radiotherapy, and is now continuing with long-term hormone treatment. She shares her story.

What can wearing pink help make possible? 💗 For 25 years, Wear It Pink supporters have helped fund breast cancer research and drive change. Their fundraising has supported work to understand how breast cancer spreads, explore ways to prevent it, and develop new treatments. This 23 October, we’ll be coming together to wear it pink and help make the next breakthrough possible. Are you in?

Mairi Claire was diagnosed with metastatic breast cancer in 2024, just a few months after finishing her treatment for primary breast cancer. "I only discovered this as I was getting headaches which became unbearable and eventually, I was sent for a scan by my GP. This showed cancer in my brain." "I am fortunate to have a supportive family and a great medical team to help fight this disease as much as I can. And I try to share my journey to spread awareness." Most breast cancers don't come back,

When was diagnosed with stage 1 ER+ breast cancer, her motivation to stay strong came from her 2-year-old daughter. She now takes part in Wear It Pink to raise awareness of breast cancer, and help save lives. Like Mel, you can help change the future of breast cancer. Join us and Wear It Pink on 23 October. Get your free fundraising pack at the link in our bio.

It’s officially Wear It Pink month! 💗 Why not let your colleagues pick your perfectly pink outfit for the big day on Friday 23 October? Whether you go head to toe pink. Or something a little less showy pink. Wear pink your way this October👚👛 Sign up today at the link in our bio.

There’s a beautiful spot Julie likes to sit, and one person she wants to be there with. Watch her story. Breast cancer is the biggest killer of working-age women in the UK, leaving empty spaces in families, friendships and the moments that matter. If you've lost someone to breast cancer, reserve a space for them at a meaningful moment or place.

When he enjoys a favourite meal, there’s one person Amit wants to join him. Watch his story. Breast cancer is the biggest killer of working-age women in the UK, leaving empty spaces in families, friendships and the moments that matter. If you've lost someone to breast cancer, reserve a space for them at a meaningful moment or place.

If you do one thing this Breast Cancer Awareness Month, make sure to check your breasts. And share this post to get others checking too! 🩷 It's as simple as TLC. Touch your breasts Look for changes Check anything new or unusual with a GP Head to the link in our bio to find out more. #BreastCancer #BreastCancerAwarenessMonth

“The breast cancer community is an incredible community, but there are many empty chairs.” Earlier this week we had the pleasure of sitting down with some of our incredible supporters to premiere our new campaign, Reserved 💗 Reserved is about honouring the people we love and miss, while sending a powerful reminder that breast cancer is still taking far too many lives – and that we need to act now to change that. We cried, we connected and we remembered our loved ones. If you’ve lost someone to b