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Bobbi Brown

Bobbi Brown✓ Add us as a preferred source on Google

TikTok @bobbibrowncosmetics Others
⚔ Compare ☆ Follow Own this channel?
🔄 Data last refreshed 3 days ago
Followers
172.4K
Total likes
115.5K
Videos
256
Following
154
🎁 Free analysisfor Bobbi Brown
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

Known for

All you need in one step. New Vitamin Enriched Face Base+, our iconic formula—now with 24-hour makeup priming and 5x the vitamins for glowing, makeup-ready skin.    #BobbiBrown #VitaminEnrichedFaceBase 13.5K views All you need in one step. New Vitamin Enriched Face Base+, our iconic formula—now with 24-hour makeup priming and 5x the vitamins for glowing, makeup-ready skin.    #BobbiBrown #VitaminEnrichedFaceBase  Dewy, bronzy skin and a standout eye look pulled from the archives. We’re at @sonjungwan for NYFW. “I was inspired by the gorgeous pops of color in the collection—pinks, yellows, greens. This is what inspired us to have a little fun with the eye but ground it with more neutral bronze tones on cheeks and lips.” –Global Pro Artist @amyconway_mua Amy uses our new Skin Enhancer Multi-Stick in Beach, Cheeky Pink, and Morning Dew. #BobbiBrown #BobbiBrownxNYFW9K views Dewy, bronzy skin and a standout eye look pulled from the archives. We’re at @sonjungwan for NYFW. “I was inspired by the gorgeous pops of color in the collection—pinks, yellows, greens. This is what inspired us to have a little fun with the eye but ground it with more neutral bronze tones on cheeks and lips.” –Global Pro Artist @amyconway_mua Amy uses our new Skin Enhancer Multi-Stick in Beach, Cheeky Pink, and Morning Dew. #BobbiBrown #BobbiBrownxNYFW Our #1 icon, now with more priming power, more vitamins, and more moisture for everything you need in one step. Meet new Vitamin Enriched Face Base+. Available now in select regions.   #BobbiBrown #VitaminEnrichedFaceBase8.5K views Our #1 icon, now with more priming power, more vitamins, and more moisture for everything you need in one step. Meet new Vitamin Enriched Face Base+. Available now in select regions.   #BobbiBrown #VitaminEnrichedFaceBase Kicking off NYFW with @L’AGENCE . The look: a sultry smokey eye in burgundy, lit up with a swipe of sparkle (something new—stay tuned). “The key to this look is layering—you want to go gradually and diffuse to soften. The great thing is that it’s not your typical brown or black. –Global Pro Artist @cygmakeup Get the look: –Long-Wear Cream Shadow Stick in Antique Rose and Cinnamon –Dual-Ended Long-Wear Cream Shadow Stick in Brazen –NEW Crystal Eyes Shadow Stick in Brilliant Bronze (coming soo7.9K views Kicking off NYFW with @L’AGENCE . The look: a sultry smokey eye in burgundy, lit up with a swipe of sparkle (something new—stay tuned). “The key to this look is layering—you want to go gradually and diffuse to soften. The great thing is that it’s not your typical brown or black. –Global Pro Artist @cygmakeup Get the look: –Long-Wear Cream Shadow Stick in Antique Rose and Cinnamon –Dual-Ended Long-Wear Cream Shadow Stick in Brazen –NEW Crystal Eyes Shadow Stick in Brilliant Bronze (coming soo

📊 Engagement & reach

Recent videos · views
Feb 13latest
Engagement rate · Building
0.26%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
451
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
6.3K
Measured across recent posts — the real reach a sponsored video earns.
Typical video
3.7K–8.5K views
Half of recent videos land in this range (median 7.2K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Very consistent
76/100
How steady views are across recent videos — a predictable reach a brand can plan around.
Posting cadence
0.45 / week
A more selective poster — each video gets room to breathe.
Follower / following
1.1K×
Follows just 154 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Others
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from Bobbi Brown's TikTok.

@bobbibrowncosmetics

💡 Facts

👁️Averages 6.3K views per stream.
📤Posts about 0.5× per week.
💬0.26% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 47% Female 53%
Age · peak 18-24
13-1720%
18-2442%
25-3421%
35-4412%
45+5%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

🕵️ Fake follower check

Estimated
38/100
Low Credibility score
64%
Mixed Real audience
Medium Fake-follower risk
High Data confidence
  • Est. 64% real, active audience · Medium fake-follower risk.
  • Low engagement (~3.6% of followers engage each post) — a sign of an inflated or inactive audience.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • 0.26% engagement — below the ~4% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands Bobbi Brown's audience is most likely to respond to — from detected sponsorships in this niche.

Dubby Energy Advanced Blerp Treatstream

About

Great makeup starts with glowing skin. NEW Vitamin Enriched Face Base+, available now.

📸 Gallery

All you need in one step. New Vitamin Enriched Face Base+, our iconic formula—now with 24-hour makeup priming and 5x the vitamins for glowing, makeup-ready skin.    #BobbiBrown #VitaminEnrichedFaceBase  Our #1 icon, now with more priming power, more vitamins, and more moisture for everything you need in one step. Meet new Vitamin Enriched Face Base+. Available now in select regions.   #BobbiBrown #VitaminEnrichedFaceBase Our #1 icon. The next chapter starts tomorrow.   #BobbiBrown  Fresh. New. Coming July 1st.   #BobbiBrown Iconic, instantly recognizable, and familiar in all the right ways—buttery smooth and now infused with more of what skin loves. Coming soon.   #BobbiBrown  We don't rush formulas. We perfect them. Years in the making. Tested by fans. Coming soon. #BobbiBrown 07.01.26 #BobbiBrown  Dewy, bronzy skin and a standout eye look pulled from the archives. We’re at @sonjungwan for NYFW. “I was inspired by the gorgeous pops of color in the collection—pinks, yellows, greens. This is what inspired us to have a little fun with the eye but ground it with more neutral bronze tones on cheeks and lips.” –Global Pro Artist @amyconway_mua Amy uses our new Skin Enhancer Multi-Stick in Beach, Cheeky Pink, and Morning Dew. #BobbiBrown #BobbiBrownxNYFW

Recent content

All you need in one step. New Vitamin Enriched Face Base+, our iconic formula—now with 24-hour makeup priming and 5x the vitamins for glowing, makeup-ready skin.    #BobbiBrown #VitaminEnrichedFaceBase 
13.5K views · 3 months ago
Our #1 icon, now with more priming power, more vitamins, and more moisture for everything you need in one step. Meet new Vitamin Enriched Face Base+. Available now in select regions.   #BobbiBrown #VitaminEnrichedFaceBase
8.5K views · 3 months ago
Our #1 icon. The next chapter starts tomorrow.   #BobbiBrown 
4.6K views · 3 months ago
Fresh. New. Coming July 1st.   #BobbiBrown
3.7K views · 3 months ago
Iconic, instantly recognizable, and familiar in all the right ways—buttery smooth and now infused with more of what skin loves. Coming soon.   #BobbiBrown 
3.8K views · 3 months ago
We don't rush formulas. We perfect them. Years in the making. Tested by fans. Coming soon. #BobbiBrown
2.4K views · 3 months ago
07.01.26 #BobbiBrown 
2.3K views · 3 months ago
Dewy, bronzy skin and a standout eye look pulled from the archives. We’re at @sonjungwan for NYFW. “I was inspired by the gorgeous pops of color in the collection—pinks, yellows, greens. This is what inspired us to have a little fun with the eye but ground it with more neutral bronze tones on cheeks and lips.” –Global Pro Artist @amyconway_mua Amy uses our new Skin Enhancer Multi-Stick in Beach, Cheeky Pink, and Morning Dew. #BobbiBrown #BobbiBrownxNYFW
9K views · 7 months ago
Kicking off NYFW with @L’AGENCE . The look: a sultry smokey eye in burgundy, lit up with a swipe of sparkle (something new—stay tuned). “The key to this look is layering—you want to go gradually and diffuse to soften. The great thing is that it’s not your typical brown or black. –Global Pro Artist @cygmakeup Get the look: –Long-Wear Cream Shadow Stick in Antique Rose and Cinnamon –Dual-Ended Long-Wear Cream Shadow Stick in Brazen –NEW Crystal Eyes Shadow Stick in Brilliant Bronze (coming soo
7.9K views · 8 months ago
Along for the ride with @celiaprice at the NYFW @lagencefashion show. #BobbiBrown #BobbiBrownxNYFW
7.2K views · 8 months ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

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Frequently asked questions

How much does Bobbi Brown charge for a sponsorship?
Bobbi Brown hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Bobbi Brown for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Bobbi Brown, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Bobbi Brown have?
Bobbi Brown has 172,445 followers on TikTok.

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