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Your AI is tired of making your copy sound more “punchy.” Give AI a break and join us human to human, October 5–8 at Advertising Week New York in THE PENN DISTRICT. #AWNY26 #THEPENNDISTRICT

Are creators the new agencies? 🎙️ Ben Curtis joins us to break down what brands are getting wrong about the creator economy and how to actually build partnerships that convert. 🎧 Listen to The TrustMakers now wherever you get your podcasts.

Evan Horowitz of Movers + Shakers made a point that should change how every brand thinks about sports sponsorships: half of Indy 500 attendees are women and almost none of the brands there were speaking to them. e.l.f. saw that gap, partnered with driver Katherine Legge, wrapped her car pink, and created an activation that had lines down the block. It’s a strong example of what can happen when a sponsorship is built around audience insight rather than visibility alone. When a brand’s presence is

🏀 Jordan Clarkson isn't just one of New York's most talked-about athletes right now. He's also someone who thinks deeply when partnering with a brand. At Advertising Week New York, he broke down what his Lululemon partnership has actually meant off the court: the rooms it opened, the people he met, the conversations that pushed his growth further. The takeaway? The best partnerships don't just put your name on something. They put you in the right spaces, with the right people, at the right time

How does a global brand like Rexona stay culturally relevant between flagship moments like the FIFA World Cup? In this episode of The TrustMakers, we sit down with Rexona to unpack how they think about audience segmentation, brand purpose, partnerships and why Reddit has become a key part of their strategy. If you work in brand marketing, sports sponsorship or cultural strategy, this one is worth a listen. 🎧 Listen now wherever you get your podcasts.

Audio captures nearly a quarter of waking life, but many marketers still treat it as an afterthought. In this Advertising Week New York conversation, Larry Linietsky breaks down the "sound gap" and why better measurement, attribution and programmatic buying are key to closing it.

Bad creative can’t hide behind media spend anymore. As Gary Vaynerchuk puts it, organic social is the clearest test: it either gets views or it doesn’t. The shift now is simple—use media to amplify strong creative, not to cover for weak ideas.

Kevin Bacon reflects on the moment a pop culture punchline became something more. Inspired by Paul Newman, he came to see celebrity not as image, but as influence and the Six Degrees game as the beginning of a bigger idea about connection, purpose and impact.

Seven years to pitch Nike. Jimmy Smith’s story is proof that the best partnerships rarely happen overnight. At last year’s Advertising Week New York, that moment stood out during the wildly popular Hot Ones: AWNewYork Edition, hosted live on our stage by Sean Evans. As day two came to a close, Sean and a group of brave industry luminaries took on the hot sauce gauntlet—three wings, three questions and plenty of unforgettable moments. Watch the full video here > for more insight from the stage. A

Advertising Week New York is back in THE PENN DISTRICT to celebrate 20 years of entertainment, thought leadership and all the wonderful people who make up the industry. Check out these highlights from last year and then register to join us on October 7-10 for a festival of the minds like no other. Purchase your passes today and save 30% off during the early bird sale. Act fast — sale ends on July 12. 📹 Myles Lee #THEPENNDISTRICT #AWNEWYORK24 #marketing #nycevents