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🔄 Data last refreshed 1 day ago
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Make a deal with about-face
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
215.5K
Total likes
4.9M
Videos
1.2K
Following
174
💰 Suggested sponsorship rate
$56 – $91 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor about-face
Known for
📊 Engagement & reach
Recent videos · views
Aug 28latest
Engagement rate · Building
1.95%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
4.2K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
2.8K
Measured across recent posts — the real reach a sponsored video earns.
Typical video
1.6K–4.7K views
Half of recent videos land in this range (median 2.3K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Consistent
72/100
How steady views are across recent videos — a predictable reach a brand can plan around.
Posting cadence
1.9 / week
A more selective poster — each video gets room to breathe.
Follower / following
1.2K×
Follows just 174 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 2.8K views per stream.
📤Posts about 2.1× per week.
💬1.95% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 43% Female 57%
Age · peak 18-24
13-1720%
18-2442%
25-3421%
35-4412%
45+5%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
🕵️ Fake follower check
Estimated38/100
Low
Credibility score
64%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 64% real, active audience · Medium fake-follower risk.
- Low engagement (~1.3% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 1.95% engagement — below the ~12% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands about-face's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
about-face beauty by Halsey
Available at @ultabeauty 💚
📸 Gallery
Recent content
perspective-altering color 🍬 this color-shifting liquid eyeshadow explodes into a kaleidoscope of pastel pigments with just one swipe. today’s the last day to get your hands on all 3 new shades of holographic eye paints for 32% off — only at aboutface.com.
683 views · 2 days ago
let the birthday festivities begin. three new shades of our holographic eye paints have landed on the site. to celebrate, get $3.20 off each new shade at aboutface.com for a limited time 🌈
1.6K views · 4 days ago
leaving the @shoppersbeauty pro event with only the essentials 🫰
1.1K views · 6 days ago
we can’t get enough of fairy glow 🧚💫 ballet beam highlighting pearls are now back in-stock online + in-store at @Ulta Beauty. jump on the trend and tag us in your looks for a chance to be featured. OG video: @Alissajanay ✨
1.9K views · 12 days ago
everything you need to know about___fairy glow 🧚 🌟 start with a blush rush in jump start to give yourself a flushed dewy base 🌟 swipe ballet beam onto the high points on your cheeks, up to your temple, apply to the high points of the forehead, and then finish it off under the brow bone 🌟 add your favorite pearls to the high points of your nose, cupids bow, and chin to really emphasize the glow 🌟 pair it with your favorite fractal eye paints to really bring out your inner fairy ballet beam is now
1.9K views · 16 days ago
the moment you’ve all been waiting for. ballet beam highlighting pearls are officially back in-stock online + in-store at @Ulta Beauty. grab your glow while supplies last 🌟🩰
2.3K views · 18 days ago
seamless wear. skin-first formula 🖤 buildable, breathable, and wearable for up to 12 hours — our performer foundation contains purified wintergreen extracts, made for everyday wear that won't compromise your skin. delivered in a range of 45 multi-faceted shades. get yours at aboutface.com + @Ulta Beauty.
2.6K views · 25 days ago
now’s your chance to try something new. today only ‼️ get matte fluid eye paints 50% off in-store + online at @Ulta Beauty.
4.7K views · 29 days ago
TOMORROW 9/3 — snag all matte fluid eye paints for 50% off in-store + online exclusively at @Ulta Beauty. now’s the time to try that new color you’ve had your eye on 👀
5.2K views · 1 month ago
a bronzy, rose radiance. immerse yourself into a buildable, light-catching cream-powder hybrid highlight that melts into a radiant finish. get to know our ballet beam highlighting pearls, made to glow — day or night. exclusively at @Ulta Beauty + aboutface.com.
6K views · 1 month ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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Frequently asked questions
How much does about-face charge for a sponsorship?
about-face hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact about-face for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify about-face, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does about-face have?
about-face has 215,450 followers on TikTok.
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