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Writing Tips With Nikesh Shukla

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Substack @nikesh Literature
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🔒 Paid proposals held safely in escrow — released only when the work's approved.

📣Sponsored placementThe primary sponsor slot at the top of a regular issue — you… $40→ 📝Sponsored post (editorial)A full post written in my voice featuring your product — new… $72→ 📧Dedicated sendA whole solo email to my list about you — the entire inbox m… $104→ 🔖Classified / footer adA short text ad in the footer of an issue — the affordable e… $20→ 📦Package / presenting sponsorRecurring placements across several issues — "brought to you… $120/mo→ ⭐Paid recommendationI recommend your newsletter or product to my subscribers via… $48→ 🔗Affiliate / commissionOngoing affiliate mentions in my issues. The monthly fee is … $20/mo→ 🤝Cross-promo swapWe recommend each other to our lists — a value swap between … Swap→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $75/hr→

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Subscribers
N/A
Account age
6 yrs
🎁 Free analysisfor Writing Tips With Nikesh Shukla
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

💡 Facts

🗓️Joined Substack in 2019 — 6 years ago.
📤Posts about 0.4× per week.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 48% Female 52%
Age · peak 18-24
13-1712%
18-2434%
25-3428%
35-4417%
45+9%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

💬 Newsletter engagement

Measured

Real reader activity from the last 12 posts — reactions, comments and restacks are public on every Substack post.

10
❤ avg reactions / post
1
💬 avg comments / post
3
🔁 avg restacks / post
0%
Buildingreaction rate
Free issues (reach the whole list) vs paywalled
25% free

Mostly paywalled — the free issues are the sponsor-reachable surface.

About

A weekly, or thereabouts, newsletter on the writing life, with tips, exercises, anecedotes and thoughts on writing.

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