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Why It Matters

Why It Matters Add us as a preferred source on Google

Substack @alexandervindman World Politics
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Make a deal with Why It Matters

🔒 Paid proposals held safely in escrow — released only when the work's approved.

📣Sponsored placementThe primary sponsor slot at the top of a regular issue — you… $3,085→ 📝Sponsored post (editorial)A full post written in my voice featuring your product — new… $5,553→ 📧Dedicated sendA whole solo email to my list about you — the entire inbox m… $8,021→ 🔖Classified / footer adA short text ad in the footer of an issue — the affordable e… $926→ 📦Package / presenting sponsorRecurring placements across several issues — "brought to you… $9,255/mo→ ⭐Paid recommendationI recommend your newsletter or product to my subscribers via… $3,702→ 🎙️Podcast ad (host-read)A host-read ad on my Substack podcast — my voice, my listene… $4,628→ 🔗Affiliate / commissionOngoing affiliate mentions in my issues. The monthly fee is … $1,543/mo→ 🤝Cross-promo swapWe recommend each other to our lists — a value swap between … Swap→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $247/hr→

Every booking is a normal escrow-protected deal.

Subscribers
354K
Account age
2 yrs
🎁 Free analysisfor Why It Matters
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

💡 Facts

🗓️Joined Substack in 2023 — 2 years ago.
📤Posts about 0.4× per week.
💬0.08% engagement rate.
🏅Earned the 100K Subscribers for passing 100K subscribers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 54% Female 46%
Age · peak 25-34
13-176%
18-2427%
25-3431%
35-4422%
45+14%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

💬 Newsletter engagement

Measured

Real reader activity from the last 12 posts — reactions, comments and restacks are public on every Substack post.

270
❤ avg reactions / post
4
💬 avg comments / post
44
🔁 avg restacks / post
0.08%
Solidreaction rate
Free issues (reach the whole list) vs paywalled
83% free

Almost every issue is free — a sponsor reaches the entire subscriber base.

About

A newsletter about what's happening around the world and Why It Matters.

📮 Recommends

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Frequently asked questions

How much does Why It Matters charge for a sponsorship?
Why It Matters hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Why It Matters for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Why It Matters, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many subscribers does Why It Matters have?
Why It Matters has 354,000 subscribers on Substack.

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