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Things That Matter

Things That Matter Add us as a preferred source on Google

Substack @thingsthatmatterbymitu U.S. Politics
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Make a deal with Things That Matter

🔒 Paid proposals held safely in escrow — released only when the work's approved.

📣Sponsored placementThe primary sponsor slot at the top of a regular issue — you… $431→ 📝Sponsored post (editorial)A full post written in my voice featuring your product — new… $776→ 📧Dedicated sendA whole solo email to my list about you — the entire inbox m… $1,121→ 🔖Classified / footer adA short text ad in the footer of an issue — the affordable e… $129→ 📦Package / presenting sponsorRecurring placements across several issues — "brought to you… $1,293/mo→ ⭐Paid recommendationI recommend your newsletter or product to my subscribers via… $517→ 🎙️Podcast ad (host-read)A host-read ad on my Substack podcast — my voice, my listene… $647→ 🔗Affiliate / commissionOngoing affiliate mentions in my issues. The monthly fee is … $216/mo→ 🤝Cross-promo swapWe recommend each other to our lists — a value swap between … Swap→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $75/hr→

Every booking is a normal escrow-protected deal.

Subscribers
41K
Account age
0 yrs
🎁 Free analysisfor Things That Matter
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

💡 Facts

🗓️Joined Substack in 2026.
📤Posts about 0.7× per week.
🏅Earned the 10K Subscribers for passing 10K subscribers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 49% Female 51%
Age · peak 18-24
13-174%
18-2430%
25-3429%
35-4420%
45+17%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

About

We read the fine print so you don’t have to. Clear explainers, sharp reporting, undercovered politics, and zero patience for nonsense.

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Home Runs Matter Home Runs Matter 47% Danger Close with Brian O'Leary Danger Close with Brian O'Leary 45% The Red Letter The Red Letter 45% Thomas Sowell Thomas Sowell 45% The Daily The Daily 44% Rob Sand for Governor Rob Sand for Governor 40%

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Thomas Sowell
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Home Runs Matter
Home Runs Matter
@homerunsmatter
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Frequently asked questions

How much does Things That Matter charge for a sponsorship?
Things That Matter hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Things That Matter for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Things That Matter, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many subscribers does Things That Matter have?
Things That Matter has 41,000 subscribers on Substack.

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