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The Pragmatic Engineer

The Pragmatic Engineer Add us as a preferred source on Google

Substack @pragmaticengineer Technology
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Make a deal with The Pragmatic Engineer

🔒 Paid proposals held safely in escrow — released only when the work's approved.

📣Sponsored placementThe primary sponsor slot at the top of a regular issue — you… $3,812→ 📝Sponsored post (editorial)A full post written in my voice featuring your product — new… $6,862→ 📧Dedicated sendA whole solo email to my list about you — the entire inbox m… $9,911→ 🔖Classified / footer adA short text ad in the footer of an issue — the affordable e… $1,144→ 📦Package / presenting sponsorRecurring placements across several issues — "brought to you… $11,436/mo→ ⭐Paid recommendationI recommend your newsletter or product to my subscribers via… $4,574→ 🎙️Podcast ad (host-read)A host-read ad on my Substack podcast — my voice, my listene… $5,718→ 🔗Affiliate / commissionOngoing affiliate mentions in my issues. The monthly fee is … $1,906/mo→ 🤝Cross-promo swapWe recommend each other to our lists — a value swap between … Swap→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $305/hr→

Every booking is a normal escrow-protected deal.

Subscribers
1.1M
Account age
5 yrs
🎁 Free analysisfor The Pragmatic Engineer
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

💡 Facts

🗓️Joined Substack in 2021 — 5 years ago.
📤Posts about 2.3× per week.
💬0.02% engagement rate.
🏅Earned the 1M Subscribers for passing 1M subscribers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 78% Female 22%
Age · peak 18-24
13-1712%
18-2434%
25-3428%
35-4417%
45+9%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
TechnologyGadgetsSoftwareGaming

💬 Newsletter engagement

Measured

Real reader activity from the last 12 posts — reactions, comments and restacks are public on every Substack post.

162
❤ avg reactions / post
8
💬 avg comments / post
8
🔁 avg restacks / post
0.02%
Buildingreaction rate
Free issues (reach the whole list) vs paywalled
33% free

A mix of free and paid issues — sponsored placements in the free issues reach the full list.

💚 Brand affinity

Estimated

Brands The Pragmatic Engineer's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Shopify Fiverr Genshin Impact Audible Dbrand Incogni NordVPN Epidemic Sound Saily

About

Big Tech and startups, from the inside. Highly relevant for software engineers, AI engineers and engineering leaders, useful for those working in tech.

📮 Recommends

From Substack

The Pragmatic Engineer publicly recommends these newsletters to its readers — a real signal of shared audience and strong collab targets.

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Frequently asked questions

How much does The Pragmatic Engineer charge for a sponsorship?
The Pragmatic Engineer hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact The Pragmatic Engineer for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify The Pragmatic Engineer, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many subscribers does The Pragmatic Engineer have?
The Pragmatic Engineer has 1,100,000 subscribers on Substack.

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