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The New Yorker

The New Yorker Add us as a preferred source on Google

Substack @newyorker Culture
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🔄 Data last refreshed 9 days ago
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Make a deal with The New Yorker

🔒 Paid proposals held safely in escrow — released only when the work's approved.

📣Sponsored placementThe primary sponsor slot at the top of a regular issue — you… $6,006→ 📝Sponsored post (editorial)A full post written in my voice featuring your product — new… $10,811→ 📧Dedicated sendA whole solo email to my list about you — the entire inbox m… $15,616→ 🔖Classified / footer adA short text ad in the footer of an issue — the affordable e… $1,802→ 📦Package / presenting sponsorRecurring placements across several issues — "brought to you… $18,018/mo→ ⭐Paid recommendationI recommend your newsletter or product to my subscribers via… $7,207→ 🎙️Podcast ad (host-read)A host-read ad on my Substack podcast — my voice, my listene… $9,009→ 🔗Affiliate / commissionOngoing affiliate mentions in my issues. The monthly fee is … $3,003/mo→ 🤝Cross-promo swapWe recommend each other to our lists — a value swap between … Swap→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $480/hr→

Every booking is a normal escrow-protected deal.

Subscribers
572K
Account age
0 yrs
🎁 Free analysisfor The New Yorker
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

💡 Facts

🗓️Joined Substack in 2025.
📤Posts about 1.1× per week.
💬0.04% engagement rate.
🏅Earned the 100K Subscribers for passing 100K subscribers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 54% Female 46%
Age · peak 18-24
13-178%
18-2435%
25-3429%
35-4418%
45+10%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

💬 Newsletter engagement

Measured

Real reader activity from the last 12 posts — reactions, comments and restacks are public on every Substack post.

251
❤ avg reactions / post
14
💬 avg comments / post
30
🔁 avg restacks / post
0.04%
Fairreaction rate
Free issues (reach the whole list) vs paywalled
100% free

Almost every issue is free — a sponsor reaches the entire subscriber base.

About

One good story, every week, without a paywall.

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

The Art of Noticing The Art of Noticing 46% The AnteSocial by eM&M The AnteSocial by eM&M 46% Granted Granted 45% ✿ shit you should care about ✿ ✿ shit you should care about ✿ 44% Instead of Doomscrolling Instead of Doomscrolling 43% House Inhabit House Inhabit 41%

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Frequently asked questions

How much does The New Yorker charge for a sponsorship?
The New Yorker hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact The New Yorker for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify The New Yorker, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many subscribers does The New Yorker have?
The New Yorker has 572,000 subscribers on Substack.

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