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Substack @tedgioia Music

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Subscribers

299K

Account age

26 yrs

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🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

💡 Facts

🗓️Joined Substack in 2000 — 26 years ago.

📤Posts about 2.4× per week.

💬0.2% engagement rate.

🏅Earned the 100K Subscribers for passing 100K subscribers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split

Male 46% Female 54%

Age · peak 18-24

13-179%

18-2436%

25-3430%

35-4414%

45+11%

Top geographies

United States34%
India11%
United Kingdom8%
Brazil6%
Indonesia5%

Audience language

English88%
Other12%

Likely interests

MusicConcertsEntertainment

💚 Brand affinity

Estimated

Brands The Honest Broker's audience is most likely to respond to — from detected sponsorships in this niche.

Streamersonglist

Keeps

Mixcloud

Treatstream

Fiverr

DistroKid

Steamcommunity

Thronegifts

Beatport

Valve Corporation

About

A trustworthy guide to music, books, arts, media & culture by Ted Gioia

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

John Oliver on Social Justice and My Music 48%

Death Cab for Cutie 47%

Arts Near You: Toronto 47%

Vulf 45%

Patti Smith 44%

Starship Casual 42%

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John Oliver on Social Justice and My Music

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🏆 Awards & milestones

🟣10K Subscribers10K subscribers

🟪100K Subscribers100K subscribers

Next: 💜 1M Subscribers — 701K subscribers to go

📰 Newsletter

💳Paid subscriptions
$6/mo · $50/yr

📅Publishing since Jan 2000
27 yrs old

🎙️Also publishes a podcast

👥2 contributors

🛡️ Brand safety

✅Brand-safe84/100

✓ Established channel (26+ yrs)

A heuristic signal for brands from public data & recent titles — not a moderation verdict.

Details

PlatformSubstack

CategoryMusic

JoinedJan 2000 · 26 yrs

Subscribers299,000

Updated12 days ago

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The Honest Broker has 299,000 subscribers on Substack.

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💡 Facts

👥 Audience demographics

💚 Brand affinity

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🔀 Audience overlap

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