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The Dig

The Dig Add us as a preferred source on Google

Substack @thedig Business
⚔ Compare ☆ Follow Own this channel?
🔄 Data last refreshed 1 day ago
Subscribers
9K
Account age
7 yrs
🎁 Free analysisfor The Dig
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

💡 Facts

🗓️Joined Substack in 2018 — 7 years ago.
📤Posts about 1.5× per week.
💬0.09% engagement rate.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 74% Female 26%
Age · peak 25-34
13-176%
18-2427%
25-3431%
35-4422%
45+14%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

💬 Newsletter engagement

Measured

Real reader activity from the last 12 posts — reactions, comments and restacks are public on every Substack post.

8
❤ avg reactions / post
0
💬 avg comments / post
2
🔁 avg restacks / post
0.09%
Solidreaction rate
Free issues (reach the whole list) vs paywalled
42% free

A mix of free and paid issues — sponsored placements in the free issues reach the full list.

💚 Brand affinity

Estimated

Brands The Dig's audience is most likely to respond to — from detected sponsorships in this niche.

Shopify Keeps Fiverr Charles Schwab Robinhood Neuberger Betterment Gymshark VanEck Nuveen

About

Francine McKenna digs into accounting, audit, and corporate governance issues at public and pre-IPO companies.

📮 Recommends

From Substack

The Dig publicly recommends these newsletters to its readers — a real signal of shared audience and strong collab targets.

Baolian Wang Tzachi Zach Cape Fear Advisors StephenBainbridge.com Mike Shaub The M&A Hunter Rod’s Substack EventWaves

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Frequently asked questions

How much does The Dig charge for a sponsorship?
The Dig hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact The Dig for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify The Dig, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many subscribers does The Dig have?
The Dig has 9,000 subscribers on Substack.

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