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Second Nature

Second Nature

Substack @secondnaturemedia Sports
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🔄 Data last refreshed 23 hours ago
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Make a deal with Second Nature

🔒 Paid proposals held safely in escrow — released only when the work's approved.

📣Sponsored placementThe primary sponsor slot at the top of a regular issue — you… $40→ 📝Sponsored post (editorial)A full post written in my voice featuring your product — new… $72→ 📧Dedicated sendA whole solo email to my list about you — the entire inbox m… $104→ 🔖Classified / footer adA short text ad in the footer of an issue — the affordable e… $20→ 📦Package / presenting sponsorRecurring placements across several issues — "brought to you… $120/mo→ ⭐Paid recommendationI recommend your newsletter or product to my subscribers via… $48→ 🔗Affiliate / commissionOngoing affiliate mentions in my issues. The monthly fee is … $20/mo→ 🤝Cross-promo swapWe recommend each other to our lists — a value swap between … Swap→

Every booking is a normal escrow-protected deal.

Subscribers
2K
Account age
2 yrs
🧰 Free analysisfor Second Nature
🕵️Fake followersReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

💡 Facts

🗓️Joined Substack in 2024 — 2 years ago.
📤Posts about 1× per week.
💬0.2% engagement rate.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 69% Female 31%
Age · peak 18-24
13-1712%
18-2434%
25-3428%
35-4417%
45+9%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
SportsFitnessBetting

💬 Newsletter engagement

Measured

Real reader activity from the last 12 posts — reactions, comments and restacks are public on every Substack post.

4
❤ avg reactions / post
1
💬 avg comments / post
0
🔁 avg restacks / post
0.2%
Strongreaction rate
Free issues (reach the whole list) vs paywalled
100% free

Almost every issue is free — a sponsor reaches the entire subscriber base.

💚 Brand affinity

Estimated

Brands Second Nature's audience is most likely to respond to — from detected sponsorships in this niche.

Steamcommunity Treatstream Keeps Surfshark Tipme Instant Gaming Holy Fiverr Threads Whatnot

About

The business of outdoor.

📮 Recommends

From Substack

Second Nature publicly recommends these newsletters to its readers — a real signal of shared audience and strong collab targets.

Kilian Jornet WIRE: The Work in Running Email Jonathan Levitt The Anti Blueprint Project The Long Game Multifaceted Musings The Monday Mantra Not A Conversational Pace

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