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⭐6.9M influencer listings 🏢78.5K sponsor listings 🌍97.6B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋3M Bluesky creators 🎙️1.4M podcast creators 🟣1.1M Twitch creators 📈427.7K Pinterest creators 🥊226.3K Kick creators 𝕏212.3K X creators 🐘205.7K Mastodon creators 152.2K YouTube creators 🎵98.5K TikTok creators ✈️89.6K Telegram creators 🎮11.9K Discord creators 🎬4.6K Rumble creators 📈4.5K Substack creators 🧵2.8K Threads creators ⭐6.9M influencer listings 🏢78.5K sponsor listings 🌍97.6B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋3M Bluesky creators 🎙️1.4M podcast creators 🟣1.1M Twitch creators 📈427.7K Pinterest creators 🥊226.3K Kick creators 𝕏212.3K X creators 🐘205.7K Mastodon creators 152.2K YouTube creators 🎵98.5K TikTok creators ✈️89.6K Telegram creators 🎮11.9K Discord creators 🎬4.6K Rumble creators 📈4.5K Substack creators 🧵2.8K Threads creators
Refactoring

Refactoring Add us as a preferred source on Google

Substack @refactoring Technology
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🔄 Data last refreshed 27 days ago
🤝

Make a deal with Refactoring

🔒 Paid proposals held safely in escrow — released only when the work's approved.

📣Sponsored placementThe primary sponsor slot at the top of a regular issue — you… $1,806→ 📝Sponsored post (editorial)A full post written in my voice featuring your product — new… $3,251→ 📧Dedicated sendA whole solo email to my list about you — the entire inbox m… $4,696→ 🔖Classified / footer adA short text ad in the footer of an issue — the affordable e… $542→ 📦Package / presenting sponsorRecurring placements across several issues — "brought to you… $5,418/mo→ ⭐Paid recommendationI recommend your newsletter or product to my subscribers via… $2,167→ 🎙️Podcast ad (host-read)A host-read ad on my Substack podcast — my voice, my listene… $2,709→ 🔗Affiliate / commissionOngoing affiliate mentions in my issues. The monthly fee is … $903/mo→ 🤝Cross-promo swapWe recommend each other to our lists — a value swap between … Swap→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $144/hr→

Every booking is a normal escrow-protected deal.

Subscribers
172K
Account age
6 yrs
🎁 Free analysisfor Refactoring
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

💡 Facts

🗓️Joined Substack in 2020 — 6 years ago.
📤Posts about 2.4× per week.
💬0.02% engagement rate.
🏅Earned the 100K Subscribers for passing 100K subscribers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 72% Female 28%
Age · peak 18-24
13-178%
18-2435%
25-3429%
35-4418%
45+10%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
TechnologyGadgetsSoftwareGaming

💚 Brand affinity

Estimated

Brands Refactoring's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Shopify Fiverr Genshin Impact Dbrand Audible Incogni Saily NordVPN Epidemic Sound

About

Join 170,000+ engineers and managers getting practical ideas on engineering leadership, technical strategy and high-performing teams. Free, every week.

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

TheSequence TheSequence 48% Tech Scoop Tech Scoop 47% Last Week in AI Last Week in AI 44% Fursah AI Fursah AI 43% [ Center for Humane Technology ] [ Center for Humane Technology ] 42% Behind the Craft Behind the Craft 40%

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Frequently asked questions

How much does Refactoring charge for a sponsorship?
Refactoring hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Refactoring for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Refactoring, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many subscribers does Refactoring have?
Refactoring has 172,000 subscribers on Substack.

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🎤 Event / appearance with Refactoring

Booking an event / appearance is a Pro feature. Upgrade to book Refactoring for an in-person or virtual appearance — payment held safely in escrow until the event is done.

  • ✓ Book them for events, livestreams, panels & more
  • ✓ Refactoring gets notified by email
  • ✓ Fee held in escrow, released after the appearance
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