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Making Cents

Making Cents Add us as a preferred source on Google

Substack @drewfallon Business
🔄 Data last refreshed 1 day ago
Subscribers
6K
Account age
2 yrs
🎁 Free analysisfor Making Cents

💡 Facts

🗓️Joined Substack in 2024 — 2 years ago.
📤Posts about 1.6× per week.
💬0.13% engagement rate.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 67% Female 33%
Age · peak 25-34
13-176%
18-2427%
25-3431%
35-4422%
45+14%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

💬 Newsletter engagement

Measured

Real reader activity from the last 12 posts — reactions, comments and restacks are public on every Substack post.

8
❤ avg reactions / post
0
💬 avg comments / post
1
🔁 avg restacks / post
0.13%
Solidreaction rate
Free issues (reach the whole list) vs paywalled
0% free

Mostly paywalled — the free issues are the sponsor-reachable surface.

💚 Brand affinity

Estimated

Brands Making Cents's audience is most likely to respond to — from detected sponsorships in this niche.

Shopify Keeps Fiverr Gymshark VanEck Nuveen DBMF WisdomTree Public Franklin Templeton

About

Institutional grade equity research on CPG businesses from a former research analyst, CFO, and now co founder/CEO of Iris - the financial operating system for consumer brands

Frequently asked questions

How much does Making Cents charge for a sponsorship?
Making Cents hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Making Cents for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Making Cents, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many subscribers does Making Cents have?
Making Cents has 6,000 subscribers on Substack.

✉ Message Making Cents

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🎤 Event / appearance with Making Cents

Booking an event / appearance is a Pro feature. Upgrade to book Making Cents for an in-person or virtual appearance — payment held safely in escrow until the event is done.

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