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BIG by Matt Stoller

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Substack @mattstoller Business
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Make a deal with BIG by Matt Stoller

🔒 Paid proposals held safely in escrow — released only when the work's approved.

📣Sponsored placementThe primary sponsor slot at the top of a regular issue — you… $785→ 📝Sponsored post (editorial)A full post written in my voice featuring your product — new… $1,413→ 📧Dedicated sendA whole solo email to my list about you — the entire inbox m… $2,041→ 🔖Classified / footer adA short text ad in the footer of an issue — the affordable e… $236→ 📦Package / presenting sponsorRecurring placements across several issues — "brought to you… $2,355/mo→ ⭐Paid recommendationI recommend your newsletter or product to my subscribers via… $942→ 🎙️Podcast ad (host-read)A host-read ad on my Substack podcast — my voice, my listene… $1,178→ 🔗Affiliate / commissionOngoing affiliate mentions in my issues. The monthly fee is … $393/mo→ 🤝Cross-promo swapWe recommend each other to our lists — a value swap between … Swap→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $75/hr→

Every booking is a normal escrow-protected deal.

Subscribers
178K
Account age
7 yrs
🎁 Free analysisfor BIG by Matt Stoller
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

💡 Facts

🗓️Joined Substack in 2019 — 7 years ago.
📤Posts about 1.8× per week.
💬0.2% engagement rate.
🏅Earned the 100K Subscribers for passing 100K subscribers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 72% Female 28%
Age · peak 18-24
13-173%
18-2429%
25-3428%
35-4424%
45+16%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

💬 Newsletter engagement

Measured

Real reader activity from the last 12 posts — reactions, comments and restacks are public on every Substack post.

364
❤ avg reactions / post
33
💬 avg comments / post
77
🔁 avg restacks / post
0.2%
Strongreaction rate
Free issues (reach the whole list) vs paywalled
42% free

A mix of free and paid issues — sponsored placements in the free issues reach the full list.

💚 Brand affinity

Estimated

Brands BIG by Matt Stoller's audience is most likely to respond to — from detected sponsorships in this niche.

Shopify Keeps Fiverr Robinhood Neuberger Betterment Gymshark VanEck Nuveen DBMF

About

The history and politics of monopoly power.

📮 Recommends

From Substack

BIG by Matt Stoller publicly recommends these newsletters to its readers — a real signal of shared audience and strong collab targets.

Prof G Markets Senate Banking Democrats Hard Reset The Economic Populist Organized Money Commonplace Big Tech on Trial Herb Greenberg | On the Street

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Frequently asked questions

How much does BIG by Matt Stoller charge for a sponsorship?
BIG by Matt Stoller hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact BIG by Matt Stoller for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify BIG by Matt Stoller, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many subscribers does BIG by Matt Stoller have?
BIG by Matt Stoller has 178,000 subscribers on Substack.

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